What if Marcus Lemonis were a dentist?
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The Bold Biography of Dr. Rinesh Ganatra
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Quotes & Notes:
- You are never going to be preempted with the full knowledge of something before making that decision.
- Successful people take action now and correct course along the way.
- I feel like a lot of the work ethic and discipline and that ability to see through challenges, I feel like I have to credit my parents for that.
- The world is not just moving through us in a transactional point, but more so that you’ve got to move through it in an emotional point, a heartfelt point.
- We got one phone call in out of a $10,000 drop out of a mailers [at the opening of my practice].
- Once I figured out all of the avenues, business planning, the marketing, how to build a world class team, then I really got the big picture.
- My goal isn’t to make you the smartest dentist. My goal is to shorten the learning curve, so that way the success you want tomorrow, we can gain it a little bit faster.
- Those first few years of starting our practice was a challenge.
- The dark days are your motivation.
- Success is buried on the other side of frustration.
- You cannot be the sandwich maker and the sandwich shop owner.
- There is no substitution for implementation.
- Ordinary things consistently done yield extraordinary results.
- People don’t buy from you when they understand you. People buy from you when they feel understood.
Important Links:
Dr. Ganatra recommends Micheal Gerber’s E Myth Revisited as well as his book Reinventing Dentistry: A New Vision for Building and Marketing Your Dental Practice.
There is a free video series at dentalpracticemastery.com
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The Bold Biography of Dr. Bruce Baird
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Quotes & Notes:
- There has never been a better time to be a dentist.
- Prosperity is a prerequisite for clinical excellence.
- Probably one of the best things that anyone ever told me was when my counselor my freshman year said, I made a B in freshman botany, and said, “well there goes your chances of getting into dental school. Oh yea there are thousands of people with 4.0s.” Well, I buckled down from then on.
- My grandfather was a dentist. In fact, he was Babe Ruth’s dentist.
- My dad, you know if you have ever seen the movie The Great Santini, and so everything was my way or the highway, which was very influential as a kid.
- I realized from an early age that I don’t know everything, and so I went around and tried to find people who were where I wanted to go.
- In dental school they taught us how everything has to be done perfect. Well then I learn communication skills. I would identify the things that I didn’t like about my prep. As the instructor came in, I would say “Well, I don’t really like this wall or that wall,” and they would go “Oh that’s not that bad,” where as if I wouldn’t have said anything they would have grilled me.
- I just knew there were easier ways of doing things, and I have done that my whole career.
- For me after a couple of years dentistry wasn’t the kind of thing I thought it would be.
- I’ve worked the next 30 years trying to figure out the model practice, and like I say, there are no perfect practices, its just a constant improvement.
- January 1st, of the next year [after my partner had left], we actually produced ten percent more than when both of us were there.
- Being productive is not about speed. Its about communication.
- I love going to work and I love coming home.
- There is so much more to marketing than advertising.
- We are very saturated but it hasn’t affected our business because of marketing.
- I knew the only way out of those types of things is to buckle up and for me to just work harder.
- You don’t have slow months, you have months that you just aren’t into it.
- I wouldn’t be where I am today if I hadn’t had multiple moments of failure.
- Failure is just the opportunity to learn.
- The older I get the more I appreciate all the things I’ve gone through to get me to where I am.
- Things I can’t control, those are the things that I am most scared of.
- As long as I can believe I can do it, we can figure out a way to do it.
- Don’t waste time worrying about what others will think. Take great care of your patients and the rest will take care of itself.
- I want to learn from others and share what I have learned
- Live your life out of abundance, not out of scarcity.
- There is nothing wrong with feeling good while doing good.
Important Links:
Dr. Bruce Baird recommends Uncommon by Tony Dungy.
You can contact Dr. Baird at [email protected].
You can also find him at The Productive Dentist Academy and Comprehensive Finance.
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The Bold Biography of Dr. Mike Abernathy
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Quotes and Notes:
- I have seen some trends in dentistry, and unfortunately, some of the things we’ve seen in dentistry the last maybe ten or fifteen years, have been aberrations.
- If you’re not financially independent, it will color your diagnosis.
- If you look at the projections on dental health care, we’re looking at 20% increase in growth in the next twenty or twenty-five years. So, it’s still going to be viable, it’s just going to look different than what we think it’s going to look like.
- I’m really positive on dentistry, I’m just scared that there are people hearing the wrong story.
- It’s not servicing the person, it’s serving them. It’s taking that golden rule a little further.
- For thirty-five years, almost 37, we had a 30% growth every year.
- If I just wanted to have a certain amount of profit, it might not have worked because what would happen was that the message in my marketing might not be the same as the message that I put out when they actually show up.
- I had a kid call me the other day, five hundred twenty-five dollars in debt . . .and he wants to go out and slay these dragons—and he can, but that’s a scary obstacle when you start out with that big of a boulder in front of you.
- It wasn’t his clinical skills, it wasn’t where he practiced, it was the limiting beliefs that he carried around.
- It’s much more difficult with a doctor who calls and wants to just take a good practice and make it great.
- Supposition is the biggest enemy of a good business.
- When I look at numbers, it’s the patients talking. When they’re talking, I don’t think most doctors listen. And that’s why the numbers are important.
- Failing to me would be not getting back up and try again.
- I don’t benchmark dentistry. I look at other consumer-driven small business to benchmark.
- Everybody deserves to have the practice they always thought they would have.
Important Links:
Summit Practice Solutions
Dr. Abernathy recommends that you read: Halftime by Bob Buford, The Real You by Kevin Leman
Download some of Dr. Abernathy’s invaluable insights here : The Super General Dental Practice & Code Breaker email
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Dr. Steffany Mohan’s Bold Biography
Quotes and notes:
- If our practices do better we can really focus on helping others.
- Identify what your patients need and give it to them better than anyone else can.
- If it has been done before, it is possible.
- If you have a vision and you actually get there the same way you thought you would . . . it wasn’t big enough. – Richard Branson
- I would hire a farm kid over anybody if I had the choice.
- You are never going to regret working hard for what you get.
- I fell in love with marketing when I opened the satellite practice.
- Joe Polish was a great mentor of mine: http://ilovemarketing.com/
- Kids are a great motivator.
- I made a commitment to doing dentistry part-time and working on the business full-time.
- We’ve morphed throughout time to be manager-free.
- If you have a problem bring me 3 solutions, one of which is free.
- A lot of times we stop just short of success.
- My faith keeps me from being afraid of a lot.
- Have a lot of faith in yourself…Take positive steps everyday.
- Keep really focused on the most important things. Engage your team to help you do that.
Important Links:
Dr. Mohan’s Practice: Plaza Dental Group
Dr. Mohan a faculty member of Six Month Smiles and OsteoReady.
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Fred Joyal on “How Your Patients Perceive You”
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Quotes and Notes:
- Value is a perception, not a calculation.
- Dentistry is perceived as a much lower value by most people than it actually brings to their lives.
- Patients care more about their experience than your expertise!
- [Everything in the practice] is either increasing my willingness to be a patient and to accept treatment or it’s decreasing it. Nothing you do is neutral!
- This environment is about helping people understand why dentistry is important.
- It always starts with building the team. You’ve got to have 100% of the team choosing a good attitude every day.
- Everyone should be greeted by name.
- Answer the phone . . . 1 out of 4 calls goes to voice-mail.
- 60% of first-time callers that go to voice mail, never call back.
- Fifty percent of bad reviews can be fixed with an apology . . . It’s always easier to acknowledge it and fix it.
- Have a systematic, consistent process of generating new reviews.
- You can pretend that human nature isn’t true, but it’ll be to your detriment. Most people spend most of their money irrationally.
- The #1 app used by 5x is Facebook . . . you don’t need to be Tweeting every day.
- It’s so important to have a good, clean, modern website with ever-changing content.
- It’s a very emotional decision for most people to choose a dentist.
- Who among us cannot register indifference in five seconds??? You don’t ever want to be projecting indifference in a healthcare/service environment.
- A dentist has to be a leader. You are in charge of that environment. It all radiates from you.
- 32% of your dormant patients have found another dentist.
Get Fred’s book “Everything is Marketing”. Use the discount code: Fred Joyal
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Dr. Mark Costes’ Bold Biography
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Quotes and Notes:
- I am a personal development junkie and I have been since I was about 14 years old.
- “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
- “There is nothing so useless as doing efficiently that which should not be done at all.” -Peter Drucker
- I am a first-generation American!
- My dad is my hero. All he had was his hopes, dreams, and his degree . . . he is the epitome of the American success story!
- I had experienced a very violent collision with a left-field fence . . . I basically was in and out of every dental specialty office that you can think of.
- While I was waiting for my next round of dental applications, I was able to hone my business and entrepreneurial skills.
- It took me 3 years and 21 attempts to get into dental school.
- I tried to apply the lessons I learned in my food franchise to my dental practice.
- I got great coaches and mentors . . . and I read every book you can read on entrepreneurship.
- I was the bottleneck in the process [of running six dental practices].
- My days and my life began to spin out of control very quickly.
- The “million-dollar meltdown” story: [my tax return] said that I had netted a million dollars that year. That day was the day I realized that never been so unhappy in my life.
- Strivers: You are violating the trust of your family by working too hard.
- There was a time in my life when I didn’t like who I was very much. My family didn’t like me very much.
- I scared of not living up to my full potential.
- You should delegate any task that you could pay somebody less than $100 to do.
- I tie all my marketing to the community somehow.
Important Links:
Books: E-Myth, The 4-Hour Work Week, & Pillars of Dental Success
Register for the March 14-15th Dental Success Summit in San Diego
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Byron Davis Interviews Dr. David & Dr. Karah for his phenominal “Live Your Epic Life” Podcast
Click the link above to check out the 2/10/14 episode of Live Your Epic Life
Dr. Ginger Bratzel’s Bold Biography
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Quotes & Notes:
- As dentists, we are from the heart. That’s why we went into dentistry in the first place. So, growing your business should be authentic.
- I use the term patient attraction. This marketing isn’t about tricking someone. It’s about doing something for someone who already needs it.
- It should come across as who they are and attract the type of patient that they want.
- I really want dentists to succeed.
- If you think you can or you think you can’t, you are right.
- I say it proudly. I had a redneck upbringing.
- If you can solve a problem for people, you are their guru.
- In dental school, we are like mushrooms. They keep us in the dark and pile poo on us all the time.
- In dentistry, we don’t get support from those closest to us. It’s competitive and that’s not the way it should be.
- I thought it was “marvelous me” that they needed. That was a mistake. It wasn’t about me. It was about the patients.
- I love the dental community. But we are always closed-minded and in the box
- It’s not the tool that makes the difference. It’s the connection to the patient.
- I want people that are smarter than me working with me doing what they are good at.
- I’m afraid of not living up to my full potential.
- Fail faster and get up faster.
- Ginger recommends that you read Mastery: A Technology for Excellence and Personal Evolution
Dr. Bratzel’s has a Free CD that will help you Attract ALL the Quality Patients You Will Ever Need. Get it HERE!
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Dr. Chris Griffin’s Bold Biography
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Quotes & Notes:
- My office was struck by lightning and burned down in May of 2013.
- I am getting the dental office I always wanted this time.
- We are building a brand new state-of-the-art training facility
- “If you have faith as a grain of mustard seed, you will say to this mountain, Be moved from this place to that; and it will be moved; and nothing will be impossible to you.” Matthew 17:20
- You have to work through the challenges and come up with your best possible solutions.
- Don’t take no for an answer.
- I’ve never really been around people who just had one job. That’s probably an influence on me.
- I’ve been blessed to have lots of good people out there to follow.
- I’m stuck in Ripley (Mississippi) with no job and a pregnant wife. It’s not like you can just go work for somebody else.
- I liked seeing those pretty veneers and big huge reconstruction cases . . . I said I want to do that.
- I had to figure out what the blue-collar folks in my town needed…they needed fillings, extractions, and root canals.
- The Capacity Academy is founded on tons of systems that we now teach other dentists.
- I believe that there is no reason you can’t do A+ quality work . . .just do it bigger, faster, stronger.
- Folks don’t like you talking bad about their insurance plan, even if it is terrible.
- I am scared of failure. Big time.
- It’s all about strategy and overcoming obstacles.
- I think everybody should read Think and Grow Rich.
- You’ve got to get a vision for yourself that you feel good about. Do not let external forces deter you from that.
Connect with Dr. Griffin at The Capacity Academy
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