by [email protected] | May 24, 2023 | Prescriptions for your Practice
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Would you rather be compensated for who you are or what you do? It’s a question worth pondering as you embark on your journey to differentiate yourself in the dental industry.
It’s time to go beyond offering exceptional dental services and create a unique identity that resonates with your target audience. By investing in who you are as a dental practice, you will attract patients who value your unique qualities and are willing to pay a premium for your services.
In this episode, I discuss why this is a really bad time to be “just another dentist.”
- So if you want to know what it takes to increase your revenue with less effort …
- If you’re ready to design your practice’s essence and how it’s perceived by patients …
- If you want to be in a category of one in your community so you can get paid more and take more time off…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “Without a clear brand, identity, and messaging, these same practices are gonna fail to establish a memorable and consistent patient experience, resulting in reduced patient loyalty and engagement.”
- “A weak brand fails to build trust and credibility, making it harder to persuade potential patients to choose your services, AKA case acceptance.”
- “A dental practice with a high-impact brand enjoys several advantages. It stands out in the competitive market, attracting more attention and interest from potential patients.”
- “A strong brand establishes trust, credibility, and a positive reputation, making it easier to convert interested individuals into loyal patients.”
- “A high-impact brand fosters patient loyalty and advocacy, resulting in word-of-mouth referrals that reduce marketing costs and increase revenue growth opportunities.”
Featured on the Show:
- People: Dan Kennedy, author and founder of Magnetic Marketing
- People: John Jantsch, author of “Duct Tape Marketing”, speaker, and marketing consultant
- Organization: Nike, a multinational corporation known for its athletic footwear and apparel
- Organization: Apple, a technology company known for its innovative products and sleek design
- Organization: Deloitte, an international professional services network
- Publication: Harvard Business Review, a general management magazine published by Harvard Business Publishing
- Movie: Air
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | May 10, 2023 | Prescriptions for your Practice
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Are you tired of being the bottleneck in your dental practice decision-making process and struggling to get your team members engaged? As a dental practice owner, your team’s success is directly tied to your ability to lead effectively.
Studies show that asking good questions leads to better decision-making, problem-solving, and overall team performance. By implementing these strategies, you can create an environment of continuous learning, greater productivity, and job satisfaction. Ultimately, this will lead to better patient care and help you elevate your dental practice to new heights.
In this episode, I discuss why telling is out and asking is in.
- So if you want to enhance employee buy-in and productivity…
- If you want to stop being the bottleneck to dental practice growth …
- If you want your team to have an owner mentality because you recognize that collaborative and decisive teams win in the next decade…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “Excessive telling leads to lack of ownership, so they’ll think more like a renter than an owner.”
- “Ownership does not mean an equity position. It means a state of mind.”
- “Your job as a CEO is to point them towards the mission, give them a set of values to operate by, and then give them the tools and training they need to succeed and be autonomous in their job.”
- “By involving team members in this process, by involving them and improving the workflow, you’re gonna help them again create a sense of ownership. It’s gonna enhance their buy-in to whatever you’re doing.”
- “Asking team members for their input, you show that you demonstrate genuine interests, that you’re willing to customize it, that you’re gonna understand their love language or the language of appreciation because each person is gonna be wired slightly different.”
Featured on the Show:
by [email protected] | Apr 19, 2023 | Prescriptions for your Practice
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We know that managing anxious and phobic patients can be challenging. But by understanding the root causes of their fear and providing a comfortable and compassionate environment, dental practitioners can build trust and satisfaction among their patients.
In this episode, we will explore ways to create a positive experience for anxious patients, including providing sedation options, using positive language, and following up with care calls to ensure patients feel cared for beyond the procedure.
Are you exceeding the expectations of your fearful, anxious, and phobic dental patients?
- Doc, if you want to earn unbelievable loyalty from your anxious patients…
- If you want to become the most revered dentist in town…
- If you want to engineer the sights, sounds, smells, and tastes in your patient experience so you can turn difficult patients into raving fans…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “Their needs are high, but for good reason, and we should see that as an opportunity and a possibility… If you can pull it off with your anxious and phobic patients, you can pull it off with anyone.”
- “So that we come from a place of compassion and we don’t just write these patients off as crazy because they’re certainly acting crazy, but we don’t know the backstory necessarily until they share it with us. And they’re not gonna share it with us unless we’re listening intently and they know that we’re there to help and that we truly care.”
- “The frontline activity is care and compassion and just being a great servant leader to these patients. But there is a bottom line effect, a significant bottom line effect if you do this right. It creates loyalty, referrals, reviews, automatically if you can get good at this.”
- “So where are the opportunities there in your practice? The feels. Most chairs and dentistry are quite comfortable now. For longer procedures, you might want to upgrade with pillows, blankets, and neck pillows. Those tend to put patients at ease.”
- “Most of you are probably doing care calls. I like that as a standard protocol. Every person that gets numb gets a call at the very least. We also did notes that showed up in their mailbox, which was an added touch.”
Featured on the Show:
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Jan 18, 2023 | Prescriptions for your Practice
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The misconception that influence is something you either possess or lack can lead to feelings of being overlooked and denied. However, influence is a skill that can be developed and used in combination with your clinical expertise to drive successful case acceptance and patient referrals.
Today, let’s talk about overcoming the challenges of failed case acceptance, lack of patient referrals, and negative reviews by embracing the power of influence.
Dentists: do you ever feel like your patients are ignoring you?
- If you want to become the most referable dentist around…
- If you want to start bigger cases…
- If you want to know who your patients want to give their business to so that you can make it easy for them to say YES!
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “I feel like our industry needs a more robust discussion about people’s problems. That’s the heart of what’s going on now because people are getting more and more complex, and I think there needs to be a place for meaningful discussion to solve these.”
- “Influence is really a skill. And if you can appreciate that, it’s a skill of being able to cause change, then you can develop it as a skill and use it synergistically with the clinical skills that you have developed and are continuing to develop.”
- “It’s a great dichotomy of leadership and influences that you increase your power by reducing it.”
- “The better that we are at creating a great experience in delivering clinical excellence, the more we receive as a team.”
Featured on the Show:
by [email protected] | Jan 4, 2023 | Uncategorized
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Are you tired of struggling to grow your dental practice in a challenging economy? Do you want to finally find the path to profits and understand what’s been holding you back from achieving your goals? It’s time to take control and elevate your practice owner’s confidence in 2023. In this episode, learn how to enjoy BIG practice growth and overcome any obstacle that stands in your way.
Dental practice owners: Do you want to take your “impossible” and make it easy?
- If you want to enjoy BIG practice growth in a challenging economy…
- If you want to find the path that brings you the most profits and competitive advantages…
- If you want to understand what keeps you from getting what you want year after year so you can elevate your practice owner confidence in 2023…
Tune in now!
It’s time to set your sights high and take your dental practice to the next level. Success is just around the corner!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.
Key Quotes:
- “When you think of the challenge, think of a high-growth opportunity and lean into it.”
- “Mastery takes time — there’s a maturation process.”
- “Confidence comes from a commitment to mastery. Commitment is 100% word. If you’re 98% committed, you ain’t committed.”
- “Mastery is a pursuit of practice until it becomes automatic. And once it becomes ritualized and automatic, your mind and body connect and allow you to focus on the bigger picture.”
- “Each of us is a one-of-a-kind phenomenon, and your path will be unique. So be courageous and defiant of the right way.”
- “If you’re always on a mastery path and you’re always learning, the learning creates the skills, the skills create the value, the value creates income, and you can continue to compound this as time goes on.”
- “If you know where you are and where you want to go, the first pathway may not work. The second one may not work, but you try multiple pathways until you get to where you need to go.”
Featured on the Show:
