Finding The Right Hire For Your Business With Laura Nelson

Finding The Right Hire For Your Business With Laura NelsonHiring is complicated. You don’t want to be working with a team who doesn’t embrace and support your goals. Good thing Laura Nelson is there to guide us throughout the process. She recently released a new book, “Hiring without Hesitation: A How-To for Small Business Success” which I am excited to share. I’ve known Laura for a long time, and I admire the honest value she’s bringing to the dental industry.

Listen in as Laura talks about best practices in hiring the right people for your practice and how to quickly spot a potential rockstar. She also touches on office culture and why you should involve the whole team in the hiring process.

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Key Quotes:

  • It starts with leadership. It really starts with your attitude about hiring. if you think there’s no good people out there, then there’s going to be no good people out there.”
  • “You need to have an environment and a culture where people want to come to work there because they’re considering potentially leaving somewhere else maybe, or part-time or whatever to come to you.”
  • “If you wait to just hire when you need it, and you’re desperate, you’re gonna hire a square peg and try to put it in a round hole and then you’re going to fail and then you’re going to hit hiring and it’s going to be the cyclical problem that you have.”
  • “Always be looking. Don’t rely on just when you need it. ‘Cause if you wait until then it’s going to probably be too late.”
  • Let them [team] know that you’re always looking. First of all, it’s going to keep them on their toes. And then second of all, they’re not going to be whispering in the break room going,” Oh my gosh, you know, the [boss] is doing an interview. Who’s he canning? Who is he letting go?” Right? Like it’s just full transparency. So I definitely think involving your team is an important part.”
  • “There’s a difference between a job description and a job advertisement. So we need a job description, right? We need a checklist of what are they going to get trained? What are they responsible for and what are they accountable for? But an advertisement is meant to attract.”
  • “I’ve had some dental assistants who are amazing at six months and I’ve had some that stink after six years. So, it doesn’t really matter, the amount of experience. So, really going through your job ad and saying, what is required? And then what is nice to have?”
  • “ I’ll take personality over experience all day long.”
  • “I want somebody to be teachable with experience. That’s the best, that’s the rock star, right? But if they’re not teachable and they’ve got a lot of experience, like you said, they could be stuck.”
  • “And again, it ties back to the leadership and the culture. You know, you’ve got to foster a culture, that’s like that, the ability to make mistakes, the ability to learn and grow their ability to take responsibility, to work together as a team for you to be vulnerable for.”
  • “You can take a rockstar, put them in a bad culture and kill them. Or you can take an average employee and put them in an amazing culture and make them a rockstar.”
  • “Reference checks — and I’ve been guilty of not doing them. You’ve been guilty of not doing them. They are so important. And it’s important.”

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Making Introversion Work To Your Advantage with Matthew Pollard

Making Introversion Work To Your Advantage with Matthew Pollard I have a confession to make. My journey to business was not a piece of cake. You see, I’m an introvert posing to be an extroverted guy trying to connect with the community where I was building my practice. Then came Matthew Pollard, the person that I can relate to. He is the author of the well-received books “The Introvert’s Edge. How the Quiet and Shy Can Outsell Anyone” and “The Introvert’s Edge To Networking”. He’s also a confessed introvert. Yet, instead of making his introversion a handicap, he successfully transformed it into an asset and made it work to his advantage.

Listen in as Matthew talks about how to find systems that will allow you to fill those skills gaps and leverage on your natural introverted strengths.  Find a strategy as an introvert that will work for you.

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Key Quotes:

  • “I think the important thing people will realize is, being an introvert doesn’t mean you’re a second-class citizen. It also doesn’t mean you should behave more extroverted and that’s the key to success.”
  • “The important thing for introverts to know is that your job is not to educate the client with your years of experience. It’s to motivate and inspire action while embedding you as the only logical choice of which to do that action with.” 
  • “So the biggest thing that I want everyone to know is first, you don’t need to be extroverted. But as an introvert, it’s not over. Educate and inform to get them to make a decision. It’s to tell them what they need to know to help them make an easy decision.”
  • “Let’s frame this in a way that everyone will understand. Real costs — Okay, I’m going to need concentrating because I haven’t done this expensive thing. Second, opportunity costs. Here’s what it’s going to look like if I grind my teeth for the next 20 years and the expensive treatments that I’m going to potentially have because of that.  And the emotional cost is, I’m stressed.”
  • “You said, we know this, we know this, we know this, we know this. Yes you do. But by saying all of these things, here’s what I hear as a customer. Okay. Fear, fear, jargon, issues, risk, fear, and money. That is all I hear in my head. It sounds like you’re trying to scare me into spending money. It does not sound like you care.”
  • “People always have the money. They just act to you that they don’t because all they’re hearing is jargon. Now your teams are just as bad at this. As a matter of fact, they are less experienced than you.”
  • “Don’t sell stuff to people that they don’t need. Which story I’d prefer you to is just use logical detail because then, you won’t get the sale. But if you go in to tell a story, make sure that the person will truly benefit.” 
  • “If you choose a clientele that you really serve, well, then look at the three major outcomes, or the three major problems that they had and create one story for each one of those. Then learn those stories and practice those stories yourself, and like, just roll off the tongue.” 
  • “Congruence and comfortability and repetition of people hearing the same story over and over will motivate them to take action.”
  • “Things have changed. We don’t like getting scared into decisions anymore, right? We love to believe that the person if we believe that you care, we’ll buy anything you put in front of us. If we believe that you’re trying to monetize, we’ll buy nothing. And then we’ll start looking around.”
  • “In truth, the reason why a lot of your customers don’t respect you like they used to, the reason why a lot of your customers aren’t open to you suggesting what to buy is mainly because it’s a marketing issue. You don’t know how to articulate your value.”
  • “We have to confront that stigma because it doesn’t mean being introverted, doesn’t mean we’re second class citizens. It means our path to success is just different to that of an extrovert. The other thing is we have to stop using it as a crutch.” 
  • “Empathy is hugely leadership. Empathy is massive in sales listening. It’s something that extroverts perhaps don’t do so well. And because of that, again, we have a massive advantage.” 
  • “I’ve been responsible for five multimillion-dollar success stories. So for me, one of the things that I always try to get people to understand about my story is that being an introvert doesn’t mean you can’t succeed unless you decide.”
  • “Find a strategy as an introvert that will work for you. And you’ll realize that when you find that strategy, you’ll actually run circles around those people that seem to be natural because a system will always outperform one that doesn’t have one.”

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Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

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Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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Become Seriously Wealthy (and Stay Wealthy) with Tim McNeely

Become Seriously Wealthy (and Stay Wealthy) with Tim McNeelyTim McNeely is the CEO of LifeStone Companies and the host of the Dental Wealth Nation podcast. His modus operandi is to teach small business owners how they can harness the powers of the super-rich so they can build wealth, live amazing lives, and make a real impact in the world.

Listen in as Tim shares his insights into how the guilt mindset gets the better of so many of us and the difference between knowledge and implementation (including where many of us fall short!). You will learn his secrets and strategies to help us all increase our cash flow and avoid many of the common barriers to money and wealth accumulation.

Tune in to more Mind Shift Podcast

Key Quotes:

  • “You want to continue to grow your wealth so you can take care of the people you love, support the causes you care about, and really make that impact in the world—and money helps you do that.”
  • “If you shift that mindset from ‘how much money I can make?’ to ‘how many people I can serve?’, the money is going to take care of itself.”
  • “If you’re not clear on your strategy—if you’re not clear on your why—then the ‘what you do’ and the ‘how you go about doing it’ are going to be really fuzzy, really abstract, and you’re going to be pulling strategies out of the air.”
  • “You have to get clear first. Otherwise, it’s going to be utter chaos.”
  • “There’s a lot of things that you’ve got to get right, and if you don’t have the right team members, if you don’t have the right people monitoring this, if you’re not implementing them correctly, they can become trouble for you.”
  • “You want deep team collaboration among all the members of your team.”

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Dentists Helping Dentists Find More Success and Happiness with Dr. Paul Goodman

Dentists Helping Dentists Find More Success and Happiness with Dr. Paul Goodman Are you looking for more success and happiness? Dr. Paul Goodman is the creator of Dental Nachos, a Facebook group that is 28,000+ members strong and aims to increase both of those things among dentists. Part dentist, part stand-up comedian, part clinical mentor, part practice transition specialist, and one of the funniest people you may ever meet, Paul joins the show today to share his awesome insight.

With a lot of humor, we’re talking about when and why Paul created Dental Nachos, as well as where the unusual name came from. Paul is also sharing why he thinks dental school training is irresponsible, the 3 D’s of dentistry that ultimately hurt the industry, and the legitimate concerns the industry is facing. Listen in to learn how those concerns are influencing the dream of autonomy and practice ownership that dentists strive for—and what can be done about it.

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Key Quotes:

  • “Dental implants are one of the greatest inventions the world has ever seen.”
  • “Get to ‘good-ish’ first, then go from there.”
  • “Dental school does not give us the tools we really need to succeed out there in the real world where the game is being played.”
  • “I hope I could be part of the solution for dentistry by having some of these tough conversations.”
  • “It has become incredibly complex to run a dental practice.”
  • “Social media is great, but it lacks context and it can divide as easily as it can bring together.”

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