Finding Your Vivid Vision with Cameron Herold

Finding Your Vivid Vision with Cameron Herold - RD PodcastAt the age of 21, Cameron Herold had 14 employees, and by 35, he had helped build his first two $100 million companies. Now a bestselling author and speaker, as well as the mastermind behind the exponential growth of hundreds of companies, Cameron has touched thousands of businesses indirectly through his work. Today he joins the show to discuss how to set the foundation for your vision so that your goals can start becoming a reality.

Listen in as Cameron explains how to create a vivid business vision—without watering it down by having too many people trying to help you craft it. You will learn the importance of hiring motivated and accountable people, how to run highly-effective meetings, and more.

Key Quotes:

  • “Some people want to be a dentist, some want to be teachers—I wanted to be an entrepreneur right from the beginning.”
  • “I see every business similar to a jigsaw puzzle. That if you are going to be building that jigsaw puzzle, the most important thing you start with is the picture on the front of the box. What are we building? What is the vision we are going to be building?”
  • “Their job is to remember what [the vision] looks like. The team’s job is to figure out how to make it come true.”
  • “Dentists have gotten really good at not doing dentistry.”
  • “You don’t want to have a bunch of people help you craft your vivid vision because it becomes very watered down.”
  • “I have the big things in my calendar first… and then all the busy work fits in around it.”

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Streamlining Referrals with Steve Gordon

Streamlining Referrals with Steve Gordon - Relentless DentistSo many of us spend a fortune on ads, both digital and otherwise, but ROI on ad spend is minimal. Referrals are clearly one of the best ways to gain loyal, returning patients, but asking for those referrals is often too uncomfortable. So in this episode, Steve Gordon joins us to share his expertise on how to ask for and receive referrals in a way that is less intrusive and easier for your customers.

Listen in as we discuss the discomfort around asking for referrals and how to get past that by finding ways to inject value that will trigger streams of regular referrals. You will learn how to start moving past your comfort zone and finding the right way to prompt referrals in a natural way. Steve also shares tips and systems that simplify the referral process, for both the business and the client, in order to keep referrals coming in endlessly.

Key Quotes:

  • “Turn that into a situation where you’re actually injecting value into the relationship that actually triggers the referral.”
  • “83% of customers are willing to refer after a positive experience, yet only 29% actually do.”
  • “You take it from ‘hey can you bring someone in the door to be a patient?’ to ‘we’re on a mission to solve this particular problem for people, and I need your help on this mission.’ When you make it about enrolling them in the mission, all of a sudden you’re now aligned and they’re alongside you trying to help you.”
  • “When you take the work off of them, your results tend to increase.”
  • “You put yourself in the place of the patient and design a process that makes the whole experience easy for them.”
  • “Take a tool or a process and wrap some marketing around it, give it a name, and explain it. Not only do you end up with a more educated client or patient, but now when they’re out in public, they can talk about what you do.”

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Social Media Skills for Your Practice with Dr. Edward Zuckerberg

Social Media Skills for Your Practice with Dr. Edward Zuckerberg I’ve been podcasting for over 7 years now, and this interview is one of my absolute favorites! Dr. Edward Zuckerberg of Painless Social Media joins the show today to talk about his early adoption of technology, extreme attention to detail when dealing with fearful patients, and much more.

Listen in as Dr. Zuckerberg shares his journey, including what led him to become one of the most innovative dentists of his time. You’ll learn how he channels his passions for dentistry, marketing, and helping people, as well as how you can leverage social media and use tools you might not even know are already in your tool belt.

Key Quotes:

  • “I was looking to not have a tedious career. Adopting and implementing new technologies made the practice of dentistry fun for me.”
  • “After extensive discussion, it was clear that going to the dentist wasn’t people’s favorite thing, so I tapped into my wife’s database of knowledge to develop protocols for treating people who were phobic of the dentist.”
  • “With the phobic patients, they’re not going anywhere, even if they have changes in insurance.”
  • “Provide channels for virtual consultations via teledentistry.”
  • “I try to be a short-term therapist rather than a psychoanalyst.”
  • “It’s really important for dentists to know how social media works and be involved in my initial training.”
  • “Any content that can generate engagement is good, but you really want to create a bond between your staff and your patients.”

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The Three Dysfunctions of a Dental Practice (Part 3)

The Three Dysfunctions of a Dental Practice (Part 3) - RD PodcastThis is part three of my series called “The Three Dysfunctions of a Dental Practice.” Before continuing with this episode, be sure to check out part one, where I talk about why dentists are looking for external solutions to their internal problems, and part two that covers a common false belief that many dentists have. In this third and final episode, I will discuss how dentists are often too busy working in their businesses and as a result, they fail to work on their businesses to give them the momentum that they need.

Listen in as I explain how to stop juggling every role and goal and trade it in for a structured and simplified framework that will help you be everything you need to be. And in order to get the greatest good from this training, I recommend that you take a look at the video training that latches directly on to today’s episode. It provides some great visuals and stories to help you understand why prioritization is so important and what might happen if you ignore this blueprint for your life and practice.

Enroll in your free video training here: How The Most Successful Dental Practice Owners Work Less & Make More Every Year

Key Quotes:

  • “If we have the intention and intensity to be really good at a role, the outputs will be much more favorable.”
  • “There are three activators to practice mastery: one is marketing, one is innovation, and one is cost control.”
  • “As the practice owner, you have a ton of roles, a ton of goals, and switching from one to the other is an exhausting process that leads to all sorts of problems like burnout and other ugly things.”
  • “The most important day in a businessperson’s life is the day they stop being a doer and start being a marketer.”
  • “If you become more valuable to the marketplace, you become less replaceable and that gives you options.”
  • “Your practice should deliver more time freedom and more financial freedom to you year after year.”

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The Three Dysfunctions of a Dental Practice (Part 2)

This is part two of my three-part series called “The Three Dysfunctions of a Dental Practice.” Before continuing with this episode, I encourage you to listen to part one, where I share why dentists are constantly looking for external solutions to their internal problems and how to fix this. Today I will be discussing the false belief many dentists have that their number one job is being a good clinician when it is actually being a good leader.

Listen in as I explain three activators that drive mastery within your practice: goodwill, case acceptance, and team building. You will learn the importance of building trust and rapport with your clients, how to create a “surprise and delight” aspect of your service, and how to ensure you have the right members on your team. If you are looking to grow your business and create long-lasting clients, this is the episode for you.

Enroll in your free video training here: How The Most Successful Dental Practice Owners Work Less & Make More Every Year

Key Quotes:

  • “Everything you do is a marketing asset or a marketing liability.”
  • “A dental practice isn’t limited by its opportunities—it’s limited by its leader.”
  • “You can’t really fake trust, so you have to make sure that you and your team are working in your patient’s interest.”
  • “When it comes to team building, we have to make sure we have the right players on the team.”
  • “Ideal team players are hungry, humble, and smart.”

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