Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

Tune in and get more insights on Magnificent Marketing

Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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Approaching Life with a Leadership Mindset with Dr. Taher Dhoon and Dr. Chris Green

Approaching Life with a Leadership Mindset with Dr. Taher Dhoon and Dr. Chris Green Today’s guests are willing to do what other people are not. They figure out ways to engineer over the leadership challenges, the team turmoil, and the patient unrest. In this episode, Dr. Taher Dhoon and Dr. Chris Green join the show to share insights from their book, The Practice Launchpad, and explain the impact the current pandemic has had on their business.

Listen in as they explain how they have harvested what everyone is looking for in dentistry: more revenue, more profit, more time, and more meaning. You will learn the benefit of approaching life with a leadership mindset, whether anyone can own practice and more.

Tune in for more Prescriptions for Your Practice

Key Quotes:

  • ”You have to have a framework to go off of and then pick and choose what fits the practice you’re building.”
  • “We’re just legitimately out there to help people.”
  • “Being a husband and a father are far more important than the business aspect of things.”
  • “Anyone can own a practice surrounding themselves with the right people.”
  • “If you want to make it somewhere, research is critical!”
  • “You don’t have to pay money to get good knowledge these days.”

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Money Mindset with Rob Gill

Money Mindset with Rob Gill - Relentless Dentist Podcast How does our psychology impact our ability to be proactive and be smart business owners? In this episode, Rob Gill, Founder of EPIC Financial Strategies, shares his thoughts on “money mindsets” and how to avoid staying in a fear posture, squirreling away cash, and not making the necessary investments needed in our businesses.

Listen in as Rob explains the importance of planning properly for the unexpected so that you are in a position to prosper. You will learn Rob’s thoughts on insurance and what the right kind of insurance can complement within your wealth management. This is not an episode to be missed, as Rob shares his advice for anyone looking for a no-nonsense tactical strategy for their money management.

Listen in and find more Wealth Wisdom

Key Quotes:

  • “Money is a mindset, and I believe that people typically look at money from two points of view: one is scarcity, and one is abundance.”
  • “How do we ask ourselves the questions that lead us to abundance?”
  • “It’s not about resources as much as it is about being resourceful.”
  • “If we can plan properly for the unexpected while taking advantage of the normal ebbs and flows, then we will put you in a position to prosper.”
  • “It’s not the splash—it’s the ripple from the splash.”
  • “By using the right kind of insurance, it will complement your wealth management side.”

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Fix A Smile, Fix A Life with Dr. Bill Dorfman

Fix A Smile, Fix A Life with Dr. Bill Dorfman After being involved in an accident at a young age and needing multiple procedures to ensure his adult teeth would grow in properly, Dr. Bill Dorfman witnessed the power of dentistry. He is now the owner of Century City Aesthetic Dentistry, where he is responsible for creating dazzling smiles for some of LA’s biggest stars. Today he joins the show to share why it isn’t just about appearance for him, but rather helping people gain the confidence they need to live the life they want.

In this episode, Dr. Bill shares how he developed such a strong work ethic and the lengths he went to in order to land his first job. You’ll learn the importance of making your own opportunities instead of waiting for them to fall in your lap, why practice makes permanent, and the benefits of surrounding yourself with people who help you grow.

Be inspired and listen in to more stories at Hints for Happiness

Key Quotes:

  • “Most people say meaner things to themselves than they would ever allow anybody else to say to them.”
  • “When you fix a smile, you fix a life.”
  • “I learned how to study better, not more.”
  • “If you want to get the best letter of recommendation, write it yourself.”
  • ”Successful people are willing to do the things that other people aren’t.”
  • “Our future lies in our kids.”
  • ”Don’t wait for opportunities in life—make them.”
  • “Practice makes permanent.”

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Fueling Your Fire with Mike “C-Roc” Ciorrocco

Fueling Your Fire with Mike “C-Roc” Ciorrocco - RD Podcast Through dealing with his parents’ complicated relationship, Mike “C-Roc” Ciorrocco learned an important life lesson: If you believe in something, stick to your guns. With that in the back of his mind, he knew he wanted to make something of himself and prove to others what he was made of. Today he joins the show to discuss how he is inspiring others through his business to see the greatness inside of themselves and use their past life events to fuel their fire.

Listen in as Mike shares the importance of surrounding yourself with people who support you in your vision and do not hold you back. You will learn why doing a self-audit every once in a while is crucial, why he likes to keep things simple, and his key components to creating a powerful culture.

Key Quotes:

  • “If you believe in something, stick to your guns.”
  • “I’m not a comeback coach. I am an indestructible, unstoppable coach.”
  • “You have to be clear with your intentions and goals.”
  • “Make sure that you give a clear and big vision of your goals for your team so they understand where you are going as a team.”
  • “If you’re not willing to get better, then you’re going to have to go somewhere else.”
  • “Getting clear on what you want in life and making life happen rather than just happening to you, waking up in the morning and just going through the routine… I’m not okay with that, and I don’t like seeing people go through that.”

 

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