Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

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Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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Balancing Profitability and Sustainability with Dr. Pete McClellan

Balancing Profitability and Sustainability with Dr. Pete McClellan Over my years as a podcaster, some of my very favorite interviews have been when I’ve brought friends onto the show, and this episode will definitely fall into that category. Dr. Pete McClellan is a dentist with multiple practices in Kansas City, a visionary, and a fantastic leader who was named a top dentist in Hawaii for two years in a row.

Listen in as we talk about the importance of creating a workplace where people actually want to work, as well as how a mission statement can help to weed out those who don’t fit within the culture of the practice. You’ll learn how we can all balance the need to make money with the desire to have a healthy and sustainable practice, and why creating a critical mass of believable people is one of the most sustainable things you can do for your business.

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Key Quotes:

  • “You can’t underestimate the power of a believable person in your world.”
  • “If you can make more mistakes than anyone and still be successful, then that’s the game.”
  • “My darkest moments were my biggest breakthroughs.”
  • “There is so much power in finding people whose stories you believe.”
  • “We need the practice to be profitable, but we need the practice to be sustainable.”
  • “You have to put something in front of that team member that makes them realize they are part of something bigger.”
  • “I’d like to give lots of credit to my two awesome business partners, Dr Daniel Rome and Dr Jeff Slutskiy. Our divide and conquer mindset has served us well.”

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Living a Life of Purpose with Dr. Stephanie Zeller

Living a Life of Purpose with Dr. Stephanie Zeller - RD PodcastWith much of our industry currently shut down due to the pandemic, there’s no better time than now to reflect on what we really want in this life. Dr. Stephanie Zeller from the Dental Outliers Podcast joins me today to share her insights on how to live a truly fulfilled and thriving life, which is especially relevant now that the world has changed due to COVID-19.

As dentists, many of us are focused on achievements instead of what makes us feel fulfilled as humans. If this sounds like you, listen in to find out how to get rid of limiting beliefs that are holding you back, how to leverage your natural rhythms to open doors of opportunity, and some of the best things you can do for yourself now, as well as in the future. Dr. Zeller’s message is what we’ve always needed to hear, but especially now that we have a golden opportunity before us to discover who we are and what we really want.

Be inspired and tune in to more Hints for Happiness Podcast Episodes

Key Quotes:

  • “To give and serve I think is the quickest antidote to a lot of the fear.”
  • “Selfish in the spirit of service always wins.”
  • “There’s all these hidden resistances that go on all day; they’re true viruses of the brain.”
  • “Your purpose is what you decide you want it to be.”
  • “The pillars are clarity, energy, courage, productivity, and influence.”
  • “The long-term play is figuring out your own psychology and limiting beliefs.”
  • “When I finally started just trusting my inner voice and my inner sense of authority, that was maybe one of the most liberating moments for me.”
  • “The bigger the leap, usually the bigger the payoff.”
  • “The most powerful person in the room is the person that has nothing to hide.”

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The Road to Ownership with Dr. Craig Smith

The Road to Ownership with Dr. Craig Smith - Relentless Dentist Podcast

Most people have inspirations and wise leadership in their life that helped point them in the right direction with their career. Dr. Craig Smith credits his parents with instilling wisdom of finances and business from an early age. He joins us on the show to share his journey to finding his passion for dentistry all the way until now where he is the owner of his own general practice and the developer of Dental CE Network.

Craig shares what initially drew him into the dental industry and what priorities in his life helped him to decide his path and where to put his focus. He also shares the steps he took to get to ownership and discusses some issues and roadblocks he had along the way. He talks about his hesitance to buy a practice and weighs the positives and negatives of partnerships.

Finally, Craig talks about how he started the Dental CE Network and why he decided to get involved in that area. He casts a great vision for revolutionizing how, where and why dentists can get the continuing education that they want and need.

Key Quotes:

  • “We don’t look backward for very long. We keep moving forward, opening up new doors and doing new things and curiosity keeps leading us down new paths.” – Walt Disney
  • “You put yourself on an island and begin to measure yourself by a standard that’s impossible to achieve.” – Dr. Dave
  • “Effort and intentions sometimes don’t always go how we wished but as long as we’re not intentionally cutting corners and trying to maintain high value for our patients, then we can all sleep well at night.” – Craig
  • “You remember more of where you’ve been and what you’ve seen than what stuff you’ve had.” – Craig
  • “Wouldn’t this be great if there was one site where you can just type in the address and see if there’s any CE courses?” – Craig
  • “If I would’ve believed in myself, I would’ve gone and purchased a practice earlier.” – Craig
  • “If we pull away and do something different, it allows us to enjoy dentistry when we have a little time away from it.” – Craig

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Building a Fulfilling Business and Life by Beginning with the End in Mind with Andrew Turchin

Envisioning where you want to end up in life is the first step towards making it happen. Andrew Turchin did just that and built his business patiently and wisely so that he could end up exactly where he wanted to be. On this episode, he shares the hurdles and fascinating details that are a part of his story. They all helped him end up with a successful and fulfilling life in an unlikely place.

Andrew’s specialty and passion in dentistry is with reconstructive and cosmetic dentistry. He grew and sold a successful practice in NYC and is now growing a successful practice in the small tourist town of Aspen, Colorado. Training and retaining staff, as well as customers, is a common issue with local businesses, but he was prepared for the challenge –  thinking out of the box to make it work.

You will gain some great insight from Andrew regarding the importance of beginning with the end in mind as well as “dreamscaping.” He emphasized the unconventional method he developed his skills, as well as the important process of gaining confidence. He later shares how you should not be afraid to ‘toot your own horn’ along with great tips on how he gets his team motivated and involved.

Key Quotes:

  • “We try to report leading indicators and get people excited – Take good opportunities to say, “You did a great job!” and “Awesome!” and people just do it more. It’s just positive reinforcement.”
  • “Life does guide people where they should be if you’re listening close enough.”
  • “I’ve taken plenty of courses, don’t get me wrong, but my best knowledge has been practicing in the practices of those people that people end up taking a continuum with.”
  • “I truly believe in somebody being right there either chair-side or a phone call away to help people through the process and to learn that way, versus sitting in a lecture and thinking you’re going to go back and reconstruct someone’s mouth Monday morning.”
  • “You can either focus on that failure or you can make it a success.”
  • “I’m not very shy so I’ll tell people who I think I am and what I think I can do for them and I’ll do that every day.”
  • “Focus on your zone of genius or unique ability as much as possible.”

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