The 6 Vision Mistakes Dentists Make

What does your practice look like five years from now?

More than ever, dentists need to have a well-defined mission and a compelling vision to reinforce their practice, not only for themselves but also for their staff and patients. It provides a clear and consistent direction as to where the practice is going.

Faced with many challenges aggravated by these uncertain times, dentists need to run a successful business to avoid plateaus. One key aspect of strengthening the business is value-creation among the team steered by a well-executed vision. It has to be big enough to fit all of the employees’ dreams and hopes in it.

In this episode, I will expound on The 6 Vision Mistakes Dentists Make. I will discuss how crafting a clear vision supports the team’s growth and reinforces the practice effectively.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice

 

Key Quotes:

  • “It’s important that we have a vision and we execute that properly.”
  • “Execution without vision creates friction.”
  • “Your vision has to be big enough to fit all of your employees’ dreams and hopes in it.”
  • “Being flexible and strategy is important once we define our mission and our vision.”
  • “Vision needs to stir excitement and emotion.”
  • “We need to evolve as humans.”
  • “We need to grow our practice by growing our people.”
  • “Make sure that you’re willing to become something much more.”

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82% Of Your Employees Will Leave You For This

“We have two ears and one mouth so that we can listen twice as much as we speak.” — Epictetus

Listening is the single most essential skill in business. Poor listening skills may lead to assumptions and misunderstanding that will eventually result in ineffective decisions and costly mistakes. It further deteriorates team cohesion and causes a lot of tension and stress.

Effective listening should be attentive, responsive, and active. Pay close attention to non-verbal expressions to understand and decode the messages correctly. Effective listening promotes healthy organizational relationships, encourages creativity and innovation, and fosters a positive culture among employees and the organization.

In this episode, I will talk about retaining great employees, nurturing their growth, and providing them with tools for success to keep them dedicated to their practice, your leadership, and your customers — all because of active listening.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice

 

Key Quotes:

  • “When somebody leaves the nest and they graduate, these parents extend the trust that they will find good workplaces that take care of them.”
  • “Good employees leave and you think that they leave for more money, but that’s not the case.”
  • “The first key to active listening is giving someone all of your attention.”
  • “The second step is to step into the conversations with genuine curiosity.”
  • “Active listening means digging deeper because they don’t know how to articulate themselves and you need to ask exploratory questions.”
  • “If you’re able to listen and they’re able to be heard, sometimes that’s enough for their needs to be met immediately.”
  • “If you give your team, your patients, an undivided attention and you dive deeper to fully understand them, they will be committed and loyal to you and you can continue this reciprocal exchange because the offspring of active listening is trust.”

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Leveraging the Power of Trust by Stuart Faught

Leveraging the Power of Trust by Stuart Faught

This week’s guest, Stuart Faught of Praze, is a well-known figure in the dental sphere as his expertise in reputation management has assisted thousands of dental practices to grow exponentially by helping them develop and enhance long-term trust. 

Listen in as Stuart offers some tips on leveraging excellent patient treatment and excellent patient experience into quantifiable online reviews to establish yourself as the most trusted dentist in your community. We also talked about how you can lower your marketing costs by building your practice while boosting your reputation.

Tune in and learn more about Magnificent Marketing

Key Quotes:

  • “Leveraging these different platforms to establish yourself as the most trusted dentist in your community is key now more than ever.”
  • “I think dentists really need to understand that they have an amazing opportunity to literally be perceived and literally be the most trusted dentists in their town.”
  • “Know where you’re at and then focus where it matters.”
  • “It’s interesting to know that the most profitable practices, they all had one thing in common according to our studies. What is that one thing? They all had 300 or more testimonials.”
  • “It’s always been my goal and mission to every practice we work with to help them become the most trusted dentist in their town. And we feel like the realistic path to achieving that is that one simple thing, let us help you get 300 positive reviews on Google.”
  • “I quickly learned that really what was getting the patient from an internet search into the actual chair was those doctors who had the most and best reviews.”
  • “There’s still a lot of the doctors who don’t realize that as a rule of thumb, the more positive reviews you have on Google, the more likely you are to be rewarded by Google and popping up in a search.”
  • “I know that practices really value growing by word of mouth and it’s something that any business owner can take pride in. But I think that a lot of dentists still don’t realize that online reviews are modern-day word of mouth, right? And they’re these digital testimonials that live forever.”
  • “They call that review marketing and it’s basically taking your positive reviews and marketing them over and over and over again. So the best way to do it is to leverage them on your website.”
  • “I think that definitely, everyone should be on the same page as far as the doctor’s vision for the practice.”
  • “If and when you get that negative review, it’s almost a great thing. As long as you’ve got a system in place, that’s gathering a bunch of positive reviews because you know, it makes those positive reviews look even more authentic.”

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Obsessions Become Your Possessions with Dr. Peter Bowman

It feels great to reconnect with a good friend, Dr. Peter Bowman, whom I guested in my podcast 5 years back talking about The Art of Believing and Achieving. Fast forward to the present, Peter now owns a world-ranked 9-hole golf course and his dental practice is currently focused on implant cases in varying degrees of complexity, sedation dentistry, and Invisalign.

Listen in as Peter gives us a glimpse of what his work week looks like, his undertaking outside the practice, how he adapted his practice model to his other ventures, biohacking, and a trip down memory lane on how luck played a role in why he got into dentistry.

Tune in and find more Bold Biographies

Key Quotes:

  • “Doing more efficient scheduling and delegating to the assistant, scheduling docker time and assistant time, we still have to kind of stay on top of that sometimes. But you know, just like anything else, nothing goes perfectly. All we can do is to make it better with each day.”
  • “You’re putting out fires the whole time. You don’t have enough time to figure out where you want to grow and do new things, and doing that buffer time is really hard to even get scheduled. But you know, once you’ve got it and formed that habit, it’s been the best thing I made in the long time.“
  • “A lot of my time is spent marketing and finding opportunities for growth, figuring out what service we don’t offer, the other offices in the area don’t offer, and finding a way to introduce that into the practice, picking a little niche to take care of.”
  • “I think you can do a fee-for-service model pretty much anywhere, but you really have to make yourself stand out and differentiate yourself.”
  • “We still do most of our approach based on finding out what the issues are, finding out what the patient wants, telling them how we can give them what they want, here’s what more we can do. And it just seemed to work for us. We built up a lot of trust and people keep coming back. So that’s how we do it.”
  • “You become what you think about.”

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Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

Tune in and get more insights on Magnificent Marketing

Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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