by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
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Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
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by [email protected] | Feb 3, 2021 | Legendary Leadership
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Del Denney is a keynote speaker, performance coach, and leadership consultant. Having consulted for the top personal development training organizations in the U.S., Del has addressed thousands of people in toxin seminars. He joins the show today to help distill the complex topic of leadership down to a simple framework that you can apply in your practice immediately.
Listen in as Del shares how he developed his growth mindset and ended up being an expert and leader in the personal development field. You’ll learn why people lack clarity in purpose and vision, as well as how that applies to dentistry, so you can better find clarity and purpose in your career. Del also walks through the value of having frameworks to follow and provides one that will help you increase your influence with your staff and your patients.
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Key Quotes:
- “My father was in prison, I was doing crazy stuff, and long story short, I realized that the path I was on would lead to the same place he was at. It was Christmas night, and I realized that if I want all of this to change, I have to change. That’s when my personal growth journey started.”
- “It doesn’t have to be this fluffy thing—follow step 1, step 2, step 3. People overcomplicate things. Just find the framework and go with it.”
- “The question is: Who do you want to serve? And how do you serve well? That helps to guide you into your purpose.”
- “When we get distracted, that’s when unhappiness comes. When we get clear on our vision and keep it in the forefront of our mind, we’ll be much happier.”
- “The fact is, we’re all leaders, and I hope that people realize that. Leadership is influence.”
- “The foundation of leadership is developing relationships with your staff and patients.”
- “A great leader is a servant leader. Your job is to listen to your staff. This is a chance to observe your staff so that you can serve your staff.”
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by [email protected] | Nov 11, 2020 | Prescriptions for your Practice
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A lot of the burnout and frustration that dentists go through can be prevented by effective delegation. Ashlee Hirschfeld specializes in finding solutions to the challenges that hold business growth back, and in this episode, she will be sharing her insight and expertise in helping business owners get out of their own way and use delegation and other techniques to allow their businesses to thrive.
Listen in as we dive into the core problems in the industry and what we’ve seen dentists do poorly or well in this area. You will get some incredible insight into what good delegation looks like so that it doesn’t feel like you’re passing a baton that will eventually get dropped. Get out a pen and a journal because this episode has information that can have a massive impact on your dental practice.
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Key Quotes:
- “Dentists can be a bottleneck for a lot of things. By delegating this stuff to a personal executive or virtual assistant, you’re taking a lot of that stress off so you don’t have to be the bottleneck as much for your team.”
- “Delegation is a big key to growth, freedom of time, and freedom from stress.”
- “If you’re delegating really well, it puts you in more control.”
- “A lot of the time, people restrain from doing a good job because they’re afraid of doing it wrong or messing things up.”
- “We need to make sure we’re delegating the objective and not as much the process.”
- “If you haven’t done personality testing with your team, I highly recommend it. There are so many options out there.”
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by [email protected] | Oct 7, 2020 | Prescriptions for your Practice
This is part three of my series called “The Three Dysfunctions of a Dental Practice.” Before continuing with this episode, be sure to check out part one, where I talk about why dentists are looking for external solutions to their internal problems, and part two that covers a common false belief that many dentists have. In this third and final episode, I will discuss how dentists are often too busy working in their businesses and as a result, they fail to work on their businesses to give them the momentum that they need.
Listen in as I explain how to stop juggling every role and goal and trade it in for a structured and simplified framework that will help you be everything you need to be. And in order to get the greatest good from this training, I recommend that you take a look at the video training that latches directly on to today’s episode. It provides some great visuals and stories to help you understand why prioritization is so important and what might happen if you ignore this blueprint for your life and practice.
Enroll in your free video training here: How The Most Successful Dental Practice Owners Work Less & Make More Every Year
Key Quotes:
- “If we have the intention and intensity to be really good at a role, the outputs will be much more favorable.”
- “There are three activators to practice mastery: one is marketing, one is innovation, and one is cost control.”
- “As the practice owner, you have a ton of roles, a ton of goals, and switching from one to the other is an exhausting process that leads to all sorts of problems like burnout and other ugly things.”
- “The most important day in a businessperson’s life is the day they stop being a doer and start being a marketer.”
- “If you become more valuable to the marketplace, you become less replaceable and that gives you options.”
- “Your practice should deliver more time freedom and more financial freedom to you year after year.”
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by [email protected] | Sep 9, 2020 | Maverick Mind Shifts
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David Meltzer is the co-founder of Sports 1 Marketing, as well as the former CEO of Leigh Steinberg Sports Entertainment Agency. He also wrote a book and made two fortunes as an attorney and a salesman. His life mission is to empower over one billion people to be happy, which has led him on an incredible journey to provide one thing of value in this world and to create a business that is driven by heart and soul.
Listen in to find out the four pillars of truth and how they can change your life. You’ll learn what David believes are the key components of true happiness, what most people are focusing on that is only holding them back, and his advice is for dentists facing uncertainty and anyone who is feeling they are just waiting for happiness to arrive.
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Key Quotes:
- “Those people that can enjoy the consistent, persistent pursuit of their potential, find the light, the love, and the lessons, have a grateful attitude are going to get more out of what they do.”
- “People have a very hard time distinguishing accountability from liability and responsibility, but once you do, it gives you complete control.”
- “We can control our heart set. We can control the way we feel, what we think, say, do, and believe.”
- “Let’s learn how to love what you don’t love. Let’s learn how to enjoy the grit. Let’s learn how to enjoy the hustle.”
- “Happiness is the ups and the downs of growing the business and the lessons that we learned and the people that we meet and the challenges that we have.”
- “Happiness is the greatest virus ever created. It’s shared simply by witnessing it. It strengthens you mentally, physically, emotionally, and even financially.”
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