This is part two of my three-part series called “The Three Dysfunctions of a Dental Practice.” Before continuing with this episode, I encourage you to listen to part one, where I share why dentists are constantly looking for external solutions to their internal problems and how to fix this. Today I will be discussing the false belief many dentists have that their number one job is being a good clinician when it is actually being a good leader.

Listen in as I explain three activators that drive mastery within your practice: goodwill, case acceptance, and team building. You will learn the importance of building trust and rapport with your clients, how to create a “surprise and delight” aspect of your service, and how to ensure you have the right members on your team. If you are looking to grow your business and create long-lasting clients, this is the episode for you.

Enroll in your free video training here: How The Most Successful Dental Practice Owners Work Less & Make More Every Year

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Key Quotes:

  • “Everything you do is a marketing asset or a marketing liability.”
  • “A dental practice isn’t limited by its opportunities—it’s limited by its leader.”
  • “You can’t really fake trust, so you have to make sure that you and your team are working in your patient’s interest.”
  • “When it comes to team building, we have to make sure we have the right players on the team.”
  • “Ideal team players are hungry, humble, and smart.”

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