by [email protected] | Nov 15, 2023 | Prescriptions for your Practice
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In the day-to-day of dental practice, it’s the consistent, short interactions – those critical 15-second moments – that define your reputation and success. Whether it’s the greeting a patient receives, the comfort provided during a procedure, or the follow-up call after treatment, these instances are where trust is built and loyalty is fostered.
This concept of “moments of truth” isn’t just for leaders to ponder; it’s a powerful tool for the entire team to grasp and act upon. I encourage you to share this with your team. Let it be the starting point for a meaningful discussion on collectively enhancing the patient experience.
Discover the transformative power of ‘Moments of Truth’ in this week’s episode, drawing lessons from legendary leader Jan Carlzon and Scandinavian Airlines’ remarkable turnaround:
- Elevate Patient Interactions: Uncover how every 15-second interaction can be a ‘Moment of Truth’, profoundly enhancing patient loyalty and satisfaction in your dental practice.
- Differentiate with Personalized Care: Learn actionable strategies to make each patient visit memorable, setting your practice apart in today’s competitive landscape.
- Team Empowerment for Excellence: Explore how empowering your staff can turn routine appointments into opportunities for exceptional patient care, driving growth and reputation.
Tune in to “15 Seconds to Success: Crafting a Stellar Dental Practice” for insights on leveraging brief interactions for lasting impact. Transform your practice with a philosophy that appreciates the magic of moments.
Subscribe, rate, review, and share this episode with peers who are just as dedicated to cultivating a high-profit, mission-driven dental practice.
P.S. Reveal the hidden potential in your dental practice. Take the Dentists Ascend Quiz for your customized results.
Key Quotes:
- “Every 15 seconds spent with a customer is a chance to redefine our practice.”
- “Empower your team to create surprise and delight experiences.”
- “Build a practice culture that prizes patient-centric care above all.”
- “Routine dental visits can be trust-building sessions that create loyal patients.”
- “Personalization of the dental experience is key to standing out from the competition.”
- “By recognizing unique patient needs, a practice can turn patients into passionate advocates.”
Featured on the Show:
- People: Jan Carlzon, was CEO of the Scandinavian airline company SAS for more than ten years, famously turning it around.
- Book: Moments of Truth, by Jan Carlzon.
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Oct 18, 2023 | Prescriptions for your Practice
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In a world dominated by digital interactions, there’s a powerful reminder that the smallest gestures can create lasting impacts.
Imagine the surprise when a dental practice owner realizes that a simple birthday card had a profound impact on a patient. It’s a testament to the significance of small, meaningful moments. As a dental practice owner, you’ll discover how these moments can forge deep emotional connections, build patient loyalty, and elevate your practice to new heights.
While we excel at dental expertise, we also recognize the importance of weaving the philosophy of relationship-building into every aspect of your practice. We’ll delve into the financial perspective of distinguishing between expenses and investments that deepen patient loyalty. Learn how to listen actively, rethink touchpoints, and celebrate the small moments that strengthen the bond with your patients in this podcast designed exclusively for dental practice owners.
Dive into this episode and discover:
- “Hot Fudge Sundae” Experiences: Master the art of creating standout moments that cement patient loyalty in an instant-gratification world.
- Lifetime Value: Unearth the strategy behind enhancing this hidden gem for sustained practice success.
- Handwritten Notes & Snail Mail: Reconnect with the age-old magic that deepens patient ties like no digital method can.
- Trust Building: The underlying foundation that ensures everything else falls into place.
For dental practice owners aiming for not just growth but a legacy, this episode is gold. Tune in now!
P.S. Reveal the hidden potential in your dental practice. Take the Dentists Ascend Quiz for your customized results.
Key Quotes:
- “In the era of instant gratification, dental practices cannot take patient loyalty for granted.”
- “Focusing on patient loyalty and lifetime value in a dental practice is going to bring you some fantastic benefits.”
- “Patient loyalty is not just about clinical excellence. It’s about building emotional connections.”
- “Make memories for your patients. Make it remarkable, worth remarking about.”
- “When a patient receives one of these thoughtful, kind notes, they’re more likely to reciprocate with loyalty, trust, positive word of mouth recommendations.”
- “Patient loyalty is a bedrock upon which your thriving patient-centric dental practice can be built for endurance.”
Featured on the Show:
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Sep 20, 2023 | Prescriptions for your Practice
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In today’s evolving healthcare landscape, trust is eroding, leaving patients skeptical and searching for more than mere transactions. Dental practice owners have a unique opportunity to rebuild trust by forging authentic partnerships with their patients. Transparency is the cornerstone of trust, with clear communication about procedures, costs, and potential risks forming the basis of these relationships.
Beyond transparency, it’s about viewing patients as long-term partners in their oral health journey. This means aligning with their goals, whether it’s achieving a brilliant smile or maintaining oral health as they age. The focus shifts from immediate treatment to personalized, long-term plans that reflect these aspirations.
In this episode, I unveil the secrets to transitioning from a transactional mindset to building enduring patient partnerships.
- Dive into the 10 pillars that anchor a high-trust dental practice.
- Grasp why today’s patients are more skeptical and how you can turn that skepticism into trust.
- Embrace the concept of a patient’s lifetime value, ensuring not just their satisfaction, but also the sustainable growth of your practice.
Ready to elevate your dental practice?
Tune in now!
P.S. Reveal the hidden potential in your dental practice. Take the Dentists Ascend Quiz for your customized results.
Key Quotes:
- “When we put profit second and patients first, what happens? We get more profits.”
- “Your patient’s time is as valuable as yours. So prioritize punctuality and ensure smooth appointment flow and minimal wait times.”
- “Stay on the cutting edge of your profession. Regularly update your skills and invest in the latest equipment.”
- “Your practice isn’t just a business, it’s a part of the community. Engage in outreach. Offer educational seminars. Donate money to local nonprofits.”
- “Ensure timely communication and maintain a seamless workflow in your office to enhance that patient experience.”
Featured on the Show:
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Aug 16, 2023 | Prescriptions for your Practice
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Imagine this: A thriving dental practice built on trust, care, and expertise. Now add a twist – the complexities of dental insurance. In a world where patient needs should steer the ship, financial interests often end up dictating treatment choices. If you’re a dental practice owner, you’ve likely felt the tug of this intricate web that sometimes compromises the very core of dentistry.
We’re here to unravel the truths about dental insurance – the good, the bad, and the frustratingly perplexing. From shaping treatment decisions to nudging profit margins, these insurance dynamics have significantly influenced the dental landscape.
In this episode, I discuss you deciding if being in network is benefiting your patients and moving you toward your vision.
- So if you want to stop playing PPOs’ stupid games…
- If you want to take more time off and enjoy more cash flow…
- If you want to serve your patients in an elite way and unstress your team…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Attention single-location dental practice owners who want to build a high-performance team so that you can take more time off while enjoying elevating profits: Learn about Dental Practice 3.0 and the new Dentists Ascend Mastermind
Key Quotes:
- “What started out as well-meaning and a noble endeavor… has evolved into complexity, frustration, and a fractured relationship between dentists, their dental patients, and these dental insurance companies.”
- “Bullies pick on the weak… if I didn’t stand up to this audit, they’d keep playing these dumb games with me and with my practice and keep screwing with my livelihood.”
- “Exclusion clauses dictate limitations of policy… it creates a complex landscape for us to maneuver and explain to patients and it influenced treatment plans and financial arrangements for those who are covered.”
- “There’s a myriad of policies, all sorts of claims, all sorts of reimbursement procedures… it affects the quality of patient care because our attention is diverted from what our primary focus should be.”
- “Dental insurance falls short… in catastrophic situations, unexpected situations, this is where dental insurance falls short.”
Featured on the Show:
- Show: Untold: Johnny Football, a Netflix documentary that took a significant look into the career and life of former Heisman Trophy winner Johnny Manziel.
- Show: John Mulaney, Baby J, is a 2023 Netflix-released stand-up comedy film written by and starring John Mulaney.
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Jul 19, 2023 | Prescriptions for your Practice
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Does your dental team consider creating case acceptance as their professional obligation?
It costs patients more time, money, and discomfort to delay treatment. However, some patients may not immediately perceive the urgency or importance of addressing dental issues. Your team must understand the beliefs and barriers that prevent patients from saying “yes” to treatment recommendations.
Let’s delve into the topic of case acceptance barriers and provide strategies for overcoming them. By understanding and effectively addressing these barriers, your practice can enhance case acceptance rates and foster stronger patient relationships.
In this episode, I discuss the top 10 reasons dental patients don’t move forward with your treatment recommendations.
- So if you want to create an elegant case acceptance pathway…
- If you want to avoid generating animosity and buyer’s remorse in your dental patients…
- If you want to know why it’s better to anticipate and avoid objections than address them so you can create a slam dunk case acceptance machine…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “If dentists and their teams don’t understand why patients object to a proposed treatment, it can lead to a variety of problems.”
- “When patients feel that their concerns and objections are not being heard or understood or anticipated, it’s going to lead to dissatisfaction with the dental experience.”
- “When patients feel heard, when they feel understood, when you get them and their objections are properly addressed, it leads to higher levels of patient satisfaction.”
- “Addressing patient objections demonstrates a commitment to patient-centered care and fosters trust between the dentists and their patients.”
- “Most objections are gonna show up as a question, but you have to recognize that there’s a belief behind that objection.”
Featured on the Show:
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
