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The Top 10 Pillars For Dentists Who Want To Have A More Powerful Presence

“Focus less on the impression you’re making on others and more on the impression you’re making on yourself.” — Amy Cuddy

Sometimes we just want to blend in, right? But what we don’t want to be is forgettable. That’s no good for you, your practice, and your career. So what we’re engineering here is something that minimizes your chance of being forgettable. 

Most dentists are forgettable and ignorable. Find out why that is such a big problem in our industry.

Doc, if you want to:

  • Know the 4 questions every patient is asking about you,
  • Understand how being forgettable can stress you out and kill a dental career,
  • Figure out how to be the most respected dentist around so you can drive case acceptance and grow your practice in these turbulent times…

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Power is value exchange per unit of time. So the more value you add and the less time you do it in, that’s how you increase power. So I think a lot of us as dentists were in denial of power because we’ve seen the misuse of power, which means power that’s uncoupled from integrity.”
  • “Power coupled with integrity is really what you want in a business. It’s how you maximize value.”
  • “There’s something I’ve talked about several times in this podcast that I’ve used very effectively as a clinician. And that’s called release tension, set intention.”
  • “People respect you when they know you will say no to certain things. If you’re just this kind of floppy-noodle people-pleaser personality, they tend to respect you less and take you less seriously.”
  • “When we are living consistently with our values, we’re just more powerful.”
  • “We had different principles that kind of would pop up to solve different problems, but one consistent principle was ‘never let ’em see you sweat.'”

Featured on the Show:

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Fool-Proof Methods For Thinking Like Elon Musk

“I don’t know what a business is. All a company is is a bunch of people together to create a product or service. There’s no such thing as a business, just pursuit of a goal — a group of people pursuing a goal.” — Elon Musk

How do you approach your business, and how do you solve your business problems? The problem with the dental practice today is that most dentists, hopefully not you, are running businesses via assumption and conventional thinking. The usual way we conduct our lives is we reason by analogy with an analogy. We are doing this because it’s like something else did or what other people are doing.

In this episode, I will discuss Profiting from First Principles like Elon Musk. So if you want to conduct a “Knowing What I Now Know Analysis” on your practice, build a career that you enjoy, and benefit from non-conventional, fundamental truth thinking to gain an unfair advantage, tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

If you enjoyed this episode, please share it with your dentist friends. Don’t forget to subscribe to the show on iTunes to get automatic episode updates for The Relentless Dentist! And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the show’s ranking, and I make it a point to read every single one of the reviews we get.

Key Quotes:

  • “You’re smart enough to know, and as a D1 and D2, some of the things that you’re learning, you’re not going to do after you get your dental license.”
  • “The possibility is that when you use first principle thinking, you ensure that you’re building a practice that best fits you. And it brings unique value to your community.”
  • “Traditional thinking starts with limitations, and then you’re iterating and improving that existing path.”
  • “If you just ask a typical dentist, what’s the purpose of your practice? They might say to fix teeth, to give patients back their confidence, smile, to restore oral health, something like that, right? But if you don’t have a customer, a client, a patient, the chair call, whatever you want, you don’t really have a business.”
  • “All businesses are a reflection of their owner.”

Featured on the Show:

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The New Cornerstone of Leadership

What do you think is one of the essential ingredients in a healthy and high-performing team?

According to research, 90% of people are daydreaming and visioning about the future when forced to do nothing. And a separate study shows that there’s a key element that makes 14% of people more productive across different industries. Listen in to discover this critical productivity booster.

In this episode, I’ll talk about enhancing your culture. If you want to understand what will make you and your employees 14% more productive, if you want to provide the four things that every follower needs from their leader, if you want to utilize three levels of thinking to improve team engagement and unity, and if you want to find out this new cornerstone to effective leadership, then this podcast is for you.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice.

Key Quotes:

  • “Attracting and retaining a high-performance team is getting harder and harder, but within every problem is a possibility.”
  • “By understanding and embracing the key ingredients of a happy workplace and a productive culture, your practice can become that talent magnet and beat the local competition.” 
  • “One thing I don’t like about S.M.A.R.T. goals is that they’re reasonable. If there’s not a little bit of intimidation, then the goals don’t wake up the genius on your team.”
  • “Followers need four things from their leaders. One is stability. Two is trust. Three is compassion, and four is hope.”
  • “We’re mentally agile. We’re emotionally agile. We’re organizationally agile to make sure that we’re always doing whatever it takes to make sure that the future of the organization, the future of the team, the future of the owner, the future of the patient experience is better than it is right now.” 

Featured on the Show:

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Patient-Driven Leadership: 6 Ways to Fight The Great Commoditization

We live for turning new guests into old friends,” says the slogan on display in one of my favorite restaurants when I was still practicing in the north of Carolina — one that had a beneficial impact on the way I’m connecting with my staff and patients. It has been even more valuable up to this day in my coaching career.

As we wind down 2021 and tee up for an epic 2022, let’s pause and draft down some action items on how to make your team more confident to ensure a recognizable and upgraded experience for your patients. While you’re at it, think of yourself as Richard Branson, the CEO of the Virgin Group, and ask, “what would a billionaire like me do with my practice?”.

In this episode, I will be talking about patient-driven leadership and the six ways to fight the ‘great commoditization.’ If you want to win big in 2022, have no worries about competition, insurance companies, and downward pressure on your income, then sit tight and hang with me here for a little bit.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice.

Key Quotes:

  • We have to recognize that there will always be a customer. There will always be consumers who refuse to be seen by the lowest bidder.
  • “The solution to commoditization is differentiation and decentralization.”
  • “You’re hiring people to serve patients. They start to understand that you are not their boss. The patient is their boss. The patient is the one writing the paychecks, and you, as the owner, will align them towards that well-defined mission and give them all the tools and training they need to be extraordinarily successful.”
  • “We need a practice that is growing. And if we have a practice that is growing, it’s going to be a byproduct of team members and their mindset and skills.”
  • “Enhance the culture so that you can enthuse more clients.”
  • You should constantly be turning your frustrations into innovations.”

Featured on the Show:

  • Book: Dentist On A Mission by Dr. David Maloley
  • People: Richard Branson
  • Quote: To achieve consistently terrific customer service, you must hire wonderful people who believe in your company’s goals, habitually do better than the norm, and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated—surely the highest standard. — Richard Branson
  • I appreciate your feedback. Let me know what you learned and loved here: [email protected].

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Stealing From Starbucks

Ok, sit down and hold your horses (or cup?); I’m not suggesting that you commit a crime (pretty far from that). But, while I had your attention, let’s talk about Starbucks. Did you ever wonder how Starbucks redefined the coffee experience? Can you provide a similar experience in your dental practice?

Starbucks has brought in disruptive innovation. It was so phenomenal that it created a niche market and cult following — and of course, competitors. Yet, despite the competition, it has remained steadfast and continues to expand immensely, offering the same consistent products and services wherever you are in the world.

This episode will talk about valuable lessons that you can “steal” from Starbucks to create a patient experience that you will be proud of. I’ll also share tips on finding good team members and keeping them away from the prying eyes of your competitors. So relax, listen to my podcast while enjoying a cup.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice.

 

Key Quotes:

  • “Competition is no longer the dentist down the street. It’s anyone who employs good people.”
  • “You have to provide an employer brand that gives these people who want good jobs the upside.”
  • “We should go into our day-to-day as a student or as a consultant.”
  • “Your top customers are the people on your payroll.”
  • “Highly compassionate, highly motivated, hungry, humble, and smart employees want to create their own personalized experience for the patients that walk in your door.”
  • “One goal for you and your team is to make sure that every patient feels like the only patient on the schedule.”
  • “Your number one job is to make sure that everyone on the team sees the vision, mission, and values as the boss.”
  • “Make sure everything is congruent and consistent in your practice with the identity you want out in the marketplace.”
  • “The customer isn’t always right.”
  • “Good team members are really hard to replace. So make sure that you’re pouring into your team members and you understand that if you treat them as a level 10, they’ll treat your patient as a level 10.”
  • “You’ll find that most of the big insights you get, the big wins you get in dentistry, you take from other industries.”
  • “Most people are not willing to do what you’re willing to do, and that’s the ultimate competitive advantage — is to create unique value in your communities.”

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