by Karah Karah | Oct 15, 2013 | Legendary Leadership, Maverick Mind Shifts
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Quotes & Notes:
- “People ask how long I’ve been in the business and I tell them almost 49 years now and that’s because I was born into it.”
- [About his Dad, Zig Ziglar] “He walked his talk.”
- “Whatever you do, do it with 100% integrity and 100% effort.” [A life lesson learned from his Dad]
- “When there’s alignment, amazing things happen.”
- “Nobody buys training, nobody! What people buy, what people invest time and money for is the results of training.”
- [On Dreams] “Our brain works from where we are to where we want to be.”
- Fear acronym – False Evidence Appearing Real
- “What are the good things that we’ve always done that are interfering with the best things that we could do?”
- “There’s no way we can change the world unless we get a lot of people helping us.”
- Tom’s Mantra – “What you feed your mind determines your appetite.”
If you need a “check-up from the neck up” Tom invites you to visit http://www.ziglar.com/ for some wisdom and inspiration!
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by Karah Karah | Oct 8, 2013 | Bold Biographies
Quotes & Notes:
- Mantra – “If you get used to quitting, it becomes a habit. Never quit, no matter what!”
- “I have an uncle that was a dentist.” “I really liked going up there and watching him work.”
- [Had a lawn business in high school and college] “I had to resort back to cutting grass. I was probably one of the few United States Periodontists that actually mowed yards as well.”
- “For the first 4 years or so, it was pretty slow going.”
- “We sent out these wallet mailers to these patients and then sent out a follow up letter and then really got some really good response. I think we spent maybe 500 bucks and got $8000 in production which is pretty good return on investment.”
- “Now what we do is two follow up letters and a phone call to everyone…the last time we did it we sent out about 80 at a time and collect anywhere from $18,000-$22,000 every time we do that.”
- “People don’t trust salesmen.”
- New patient package, that he sends, cost about 13-14 bucks total.
- “In dentistry, we don’t make most of our money on the first or second visit.”
- “Try some little things [in marketing].”
- Recommended books: 1) Anything by Dan Kennedy 2) Napoleon Hill, Think and Grow Rich 3) Fred Joyal, Everything is Marketing
- Jeff’s practice website: http://www.anzaloneperiodontics.com/
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by Karah Karah | Oct 1, 2013 | Hints for Happiness
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Quotes & Notes:
- “I had been a victim of career ending burnout.”
- “When things are going well it’s great, but when things are not going well it’s probably really difficult to find somebody that you can talk to and confide in if what you’ve got is not necessarily what you want.”
- “It’s one thing to be brave and it’s another thing to know what to do.”
- “If you want it, right it down and we’ll go ahead and start bending your life and your practice in that direction.”
- “The old square peg in a round hold…So what I see is that it’s not that people are ignoring anything, they know it’s there. They just think it’s a problem with them and they need to drive themselves even farther into the square hole even if they don’t fit.”
- [On burnout] “It’s an epidemic.”
- “If I need to convince them, they’re not ready.”
- “When you are over-stressed, these things that you don’t want in your life will be magnified – they’ll be very, very clear in your awareness.”
- “Three components that you need in order to trigger a new habit: You have to have the ability, you have to have the motivation and you have to have a trigger.”
- Quote that inspire Dr. Dike – “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind – Dr. Seuss.”
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by Karah Karah | Sep 24, 2013 | Magnificent Marketing
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Quotes & Notes:
- “Retention is the new acquisition.”
- “When I say focus on retention, it is a deliberate strategy.”
- Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
- “You are only thinking about the expense and you are not thinking about the return on that investment.”
- “Print does not have to compete with as much noise.”
- [the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
- “For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
- “Most popular size for a newsletter is a 4-pager.”
- “There should be no selling…you can share a story about how one of your services has helped a patient.”
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by Karah Karah | Sep 17, 2013 | Maverick Mind Shifts
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Quotes & Notes:
- “Life Entrepreneurship – being the entrepreneur of your life. It’s about creating an extraordinary life by integrating your life, your work and your purpose.”
- “…applying the principles and practices of entrepreneurship to everything you do.”
- “We’re all hungry to lead a good life.”
- “You want to be happy, you want the important people in your life to be happy, you want to create environments where people can be happy, but how much time do we actually spend on it?”
- “…there’s a crisis of meaning.”
- “If you don’t have the courage to actually step up and do it, to act on your convictions, or to make a change…then it’s all meaningless, it’s all academic.”
- “You are much stronger if you take the time to renew and unplug and then come back with renewed energy.”
- Two books inspired Gregg’s current mantra – Daring Greatly & The Happiness Project. His current mantra – “be Gregg.”
- His second mantra was inspired by John Accoff, author of Start – “punch fear in the face.”
Follow Gregg on Twitter!
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by Karah Karah | Sep 9, 2013 | Maverick Mind Shifts
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Quotes and Notes:
Once you create a mind-shift where you are no longer “the dentist”, but “the marketer” of dental services . . . then your life becomes tremendously easier.
Define what you want your legacy to be and then make all your decisions looking through that lens.
The barrier to your epic life is typically the accountability piece that is missing. Realizing that you have control and that you have to get past those excuses to make that happen.
You make things happen. You don’t let things happen to you.
(In marketing) if you play timid . . . that’s when the phone stops ringing.
The fact that we dream is not an accident. Most the barriers that you have in life are simply illusions.
Set the bar higher than you think is possible. Don’t settle.
You have to connect to mentors . . . & you have to be a master implementer.
There’s always a way if you’re committed.
What is your vision? If your vision is to just get over hump day and get to Thursday so you can go home . . . you are asking for trouble. It’s a long road to retirement if that’s the case.
The game of business is played between your ears.
When you act out of boldness, incredible things come to your aid.
You have be consistent. You have to track.
If you are going to enter a medium, you have to be ready to dominate it.
You can get an idea of what your baseline patient is going to expect . . . then exceed those expectations again, again, and again.
In the age of social media, the customer has won forever!
You just have to decide if you want to stay the same, wallow in your excuses and cling to the status quo. Or do you want to launch your practice and yourself into that epic life.
You have to surround yourself with people who are likable. There are some things that even the best leader can’t train, like work ethic and compassion.
When you get into a mastermind group of like-minded thinkers . . .everyone is your mentor and everyone is your protege.
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by Karah Karah | Sep 2, 2013 | Maverick Mind Shifts
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Quotes & Notes:
- “Maximize your return on life.”
- “We have a choice to live one of three lives, our average life…our defeated life…our epic life.”
- “Living our legend in real time and ultimately leaving a legacy.”
- “Being able to truly be at your best in every area of your life.”
- “Go from time management to action management.”
- “Anger and external motivation are great turbo chargers…but they are not designed to be sustainable.”
- “I have to create a life from the inside out as opposed to trying to achieve a life from the outside in.”
- “We all tend to suffer from the pluck and the plop syndrome…We want to be plucked out of our current situation that we don’t like and plopped into our ideal situation all the while negating or process…It’s only through the process that we are transformed.”
- “I had to own how I showed up in the world.”
- “I have bought into the idea that each of us are given the responsibility to fashion our dreams into reality.”
- “I can repurpose my past and I can constantly own my present and then because of that, I can reinvent my future.”
- “There are two energy sappers…worry about the future and regret from the past.”
- “Our breakthroughs are all done by and come about because of unreasonable people.”
- “Embracing three mindsets – Authenticity…Curiosity…Conviction.”
- “Learning to live from our core.”
- “Learning to be at peace with ambiguity.”
- “Deciding to care about things more than normal and more than necessary.”
- “I’ve always shied away from and feared success.”
- “Why am I afraid of success? It’s because fear of success is fear of responsibility.”
- “I do believe we have entered into an era where more and more people are becoming aware and embracing this road to authenticity and living from your core.”
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by Karah Karah | Aug 27, 2013 | Maverick Mind Shifts
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Quotes & Notes:
- “I wanted to take us back in the journey of the entrepreneur.”
“Life is ever-evolving, ever-changing. If you’re not willing to embrace change and to embrace the fear of trying something new and learning different skills, then you will be left in the dust.”- “Acronym for the word Focus…follow one course until success.”
- “If I just keep chasing things, I’ll never get anywhere.”
- “If I find a passion…marry that passion with a viable business and then focus on it, laser focus on it, and follow that one course that I set for myself until it’s successful, that’s when it will happen.”
- “We’re all looking for ways that we can exploit the knowledge that we have that other people aren’t utilizing.”
- “Tim Ferriss, he didn’t break any rules, he just learned the rules better than anybody else and maximized that.”
- “Stop being boxed into all that you know and all that you’re hearing…that’s all inside the box and that’s just going to get you where everybody else is.”
- “If you, as dentists, can think outside of the box that is how you are going to learn systems that work.”
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by Karah Karah | Aug 20, 2013 | Bold Biographies
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Quotes & Notes:
“Do for five years what others won’t. Live the rest of your life like others can’t.”- “We all go through a sacrifice period in our life…we sacrifice most of our lives and never get beyond that plateau.”
- “I really enjoyed becoming the best dentist I could.”
- “Stop thinking that we have to control everything…”
- “Finding Dan Kennedy (who’s a mentor to both of us) and realizing that the most important activity that any business owner can be involved in is in the marketing.”
- “Systems, systems, systems…but I never really took it to heart until I had made some serious systems changes in my practice when my daughter became really sick.”
- “I didn’t mean to suppress people, I really didn’t, but subconsciously, I realize now, looking back, I was suppressing everybody.”
- “With my daughter’s illness, I had a reason why to change. That’s what we all need in our life. You need a reason why.”
- “Stop compromising! But, you won’t stop compromising until you feel uncomfortable enough or until you have a real reason.”
- “This was self-inflicted because I didn’t use good due diligence.”
- “Wherever you are in your life today, you got to balance your life…if you’re grinding away at the treadmill and you’re not sure how to get off, there are many people out there that are glad to help you.”
- “Stand by your convictions.”
- [dental school] “…sets us up so we don’t want to make mistakes in life and the problem with that is that it means you end up living small. You’ve got to take some risks in life…”
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by Karah Karah | Aug 12, 2013 | Maverick Mind Shifts
Podcast: Play in new window | Download
Quotes & Notes:
- “No matter what you are doing, you are going to run into burnout.”
- “When my motivation is sapped, if I just push through it, I’m going to end up finishing a product that I’m not happy about.”
- “Taking a break really gives you a fresh perspective.”
- “If you are working and heading in the wrong direction, does efficiency benefit you at all?”
- “I find that a lot of times, no matter who I’m talking it out with … I solve my own issue.”
- “It’s all mental. It’s all in your head. You’ve got all these things that you are trying to figure out. And then suddenly, when you put it into words for someone else to understand …you make it so clear for them, that you make it clear for yourself.”
- “A mentor is going to be in a higher position. They have to be able to bring you up to where you want to be.”
- “An accountability partner can listen from an outside point of view. They are going to hold your butt to the flame.”
- “If your accountability partner really knows you and knows your goals, they aren’t going to let you make stupid decisions.”
- “Seth Godin is a genius. He’s the only professional, high-level blogger than can have his blog on a Typepad blog. The guy is brilliant.”
- “You need to prepare yourself for success. You also need to know when it’s time to quit.”
- “This doesn’t mean quit doing dentistry . . .It means quit doing something that is obviously not generating results.”
- “Quitters do win, when you quit at the right time. That’s the key to all of it.”
- “You are going to get 20% of your clients causing you 80% of your headaches, chaos, and unhappiness. Why bother with those people? It’s not worth the extra income to be miserable with what you are doing.”
- “You can’t serve the best when you are miserable, when you are hating what you are doing.”
- “You (dentists) might forget that you guys are doing something awesome. People forget how difficult your job is.”
- “Those things that push you and motivate you…remember those things when you are doing your work and your work becomes easy.”
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