Dr. Dustin Burleson’s Bold Biography

Quotes & Notes:Dr. Dustin Burleson's Bold Biography - Relentless Dentist Podcasts

  • Mantra – “Never quit!”
  • “He was a bootstrap, built from the ground up entrepreneur…I learned a lot of lessons in business from my grandfather and my father.”
  • “Every January 1st I sit down – after celebrating with the family – and I make a list of everyone that’s been influential in my life and I write them a thank you letter.”
  • “Growing it from no patients in 2006 to over 7000 active patients today in four locations and five doctors was really an opportunity to express what I learned in marketing.”
  • “If you’re not letting your patients know what you do, really I think you’re doing your business a disservice.”
  • “We were going to be serious about letting people know who we are and what we stood for.”
  • “…and my staff one day walked out at lunch, granted it was only three people but all three walked out and they never came back.”
  • [In October] “We’re matching every patient we start, we’re going to treat a kid for free through Smiles Change Lives.”
  • Book Recommendation – The Magic of Thinking Big by David J. Schwartz
  • “You will become what you think of most.”

If you would like to connect with Dr. Burleson visit  http://www.burlesonseminars.com/

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Deliece Hofen on “Hope Filled Living”

Quotes & Notes:Deliece Hofen on "Hope Filled Living" - Relentless Dentist Podcasts

  • “He had a 30% chance for a 5 year survival.”
  • “Braden and I actually had chemo on the same days. We were bald together.”
  • “If you are strong enough and brave enough to just get up and keep fighting then I’m going to keep fighting too.”
  • “We’re lucky we even get a chance to even try anything.”
  • “If this is the only time that we get, do I want to spend it with me in bed with the pillow over my head…”
  • “Just make the days good.”
  • “It’s been absolutely amazing to see the beauty of the human spirit.”
  • “…it makes you want to turn around and continue doing good for other people.”
  • “I’m a stubborn enough person that fear actually fuels me into action.”
  • “I’m scared out of my mind but I refuse to allow cancer to stop us dead in our tracks.”
  • Mantra – Everything around us is a gift.

If you would like to connect with Deliece go to Braden’s Hope for Childhood Cancer –  www.bradenshope.org

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Dr. Sean Tarpenning’s Bold Biography

Quotes & Notes:Dr. Sean Tarpenning's Bold Biography - RD Podcasts

  • Mantra – “The choices you make in life dictate the life you lead.”
  • “You can learn a lot from people who work hard and understand people.”
  • “I visited about 40 practices.”
  • “I belong to mastermind groups in both marketing business area and clinical side of things.”
  • “It’s about using your time wisely.”
  • “He talked about a pyramid of patients – new patient for basic dentistry – existing hygiene patients – niche services.”
  • “Invisalign is about 1/3 of my bread and butter practice.”
  • “I had a $34,000 mistake early in my career…I decided well, it’s a good lesson.”
  • “Surround yourself with a great team and delegate.”
  • “Once you get a big enough reason why you want to do things…it motivates you to take action.”
  • Book Recommendation – The Great Game of Business by Jack Stack

If you would like to connect with Dr. Sean go to http://www.hebertdental.com/

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Richard Rierson on “Charting Your Leadership Journey”

Quotes & Notes:Richard Rierson on "Charting Your Leadership Journey"

  • “It’s about lifting other people up.”
  • “You’re obligated to do everything you can to learn what it means to become a leader.”
  • “Assume the accountability of the success and particularly the failures of that organization.”
  • “…this is a lifelong process that never ends.”
  • “Every interaction with a human being is an opportunity for leadership and growth.”
  • “How good are they at being a leader and handling the gray areas?”
  • “Real leaders understand the emotional intelligence side…”
  • “People want to be part of the solution.”
  • “Confidence is the core of a natural charisma.”
  • “The less confidence you have, the faster you give up trying.”
  • Confidence killers:  Low self-image; fear; worrying about other people’s opinion of you
  • “Fear is a necessary requirement of courage.”
  • “The uncertainty of the future never goes away.”

If you would like more insight from Richard, check out  www.doseofleadership.com  or www.richardrierson.com

 

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Mike Kawula on “No-Brainer Grassroots Marketing”

Quotes & Notes:Mike Kawula on "No-Brainer Grassroots Marketing" - RD Podcasts

  • “The first thing you want to do is make sure you at least have some basic type of website set up.”
  • “Go out and start putting some content together.”
  • “Another highly searched term is emergency dentistry.”
  • “Be very active in areas where housewives are active, like Facebook and Pinterest.”
  • “As long as you’re posting once, twice, three times a day, which isn’t hard to do, you’re gonna start interaction.”
  • “The very top searches (on the web search page)…those are all done by Google Plus Local.”
  • “Bright Local…you need to have your site in all the free directories.”
  • “…and you can do that on Twitter just by looking for a hashtag.”
  • “Twitter is a great networking tool.”
  • “Form some type of collaboration out there with other business owners in the local area that have the same type of customer.”
  • “Even if you are not comfortable networking, you gotta do it.”

    If you would like more insight from Mike, check out selfemployedking.com

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Tom Ziglar on “How to Stop Playing Small”

Quotes & Notes:Tom Ziglar on "How to Stop Playing Small" - RD Podcasts

  • “People ask how long I’ve been in the business and I tell them almost 49 years now and that’s because I was born into it.”
  • [About his Dad, Zig Ziglar] “He walked his talk.”
  • “Whatever you do, do it with 100% integrity and 100% effort.” [A life lesson learned from his Dad]
  • “When there’s alignment, amazing things happen.”
  • “Nobody buys training, nobody! What people buy, what people invest time and money for is the results of training.”
  • [On Dreams] “Our brain works from where we are to where we want to be.”
  • Fear acronym – False Evidence Appearing Real
  • “What are the good things that we’ve always done that are interfering with the best things that we could do?”
  • “There’s no way we can change the world unless we get a lot of people helping us.”
  • Tom’s Mantra – “What you feed your mind determines your appetite.”

If you need a “check-up from the neck up” Tom invites you to visit http://www.ziglar.com/ for some wisdom and inspiration!

 

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Dr. Jeff Anzalone’s Bold Biography

Quotes & Notes:

  • Mantra – “If you get used to quitting, it becomes a habit. Never quit, no matter what!” Dr. Jeff Anzalone's Bold Biography - Relentless Dentist Podcast
  • “I have an uncle that was a dentist.” “I really liked going up there and watching him work.”
  • [Had a lawn business in high school and college] “I had to resort back to cutting grass. I was probably one of the few United States Periodontists that actually mowed yards as well.”
  • “For the first 4 years or so, it was pretty slow going.”
  • “We sent out these wallet mailers to these patients and then sent out a follow up letter and then really got some really good response. I think we spent maybe 500 bucks and got $8000 in production which is pretty good return on investment.”
  • “Now what we do is two follow up letters and a phone call to everyone…the last time we did it we sent out about 80 at a time and collect anywhere from $18,000-$22,000 every time we do that.”
  • “People don’t trust salesmen.”
  • New patient package, that he sends, cost about 13-14 bucks total.
  • “In dentistry, we don’t make most of our money on the first or second visit.”
  • “Try some little things [in marketing].”
  • Recommended books: 1) Anything by Dan Kennedy 2) Napoleon Hill, Think and Grow Rich 3) Fred Joyal, Everything is Marketing
  • Jeff’s practice website:  http://www.anzaloneperiodontics.com/

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Dr. Dike Drummond on “An Epidemic Called Burnout”

Quotes & Notes:

Dr. Dike Drummond on "An Epidemic Called Burnout" - Podcast

  • “I had been a victim of career ending burnout.”
  • “When things are going well it’s great, but when things are not going well it’s probably really difficult to find somebody that you can talk to and confide in if what you’ve got is not necessarily what you want.”
  • “It’s one thing to be brave and it’s another thing to know what to do.”
  • “If you want it, right it down and we’ll go ahead and start bending your life and your practice in that direction.”
  • “The old square peg in a round hold…So what I see is that it’s not that people are ignoring anything, they know it’s there. They just think it’s a problem with them and they need to drive themselves even farther into the square hole even if they don’t fit.”
  • [On burnout] “It’s an epidemic.”
  • “If I need to convince them, they’re not ready.”
  • “When you are over-stressed, these things that you don’t want in your life will be magnified – they’ll be very, very clear in your awareness.”
  • “Three components that you need in order to trigger a new habit:  You have to have the ability, you have to have the motivation and you have to have a trigger.”
  • Quote that inspire Dr. Dike – “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind – Dr. Seuss.”

Learn more about Dr. Dike at http://www.thehappymd.com/

Connect on Twitter ~ @TheHappyMD

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Jim Palmer on “Why it’s not all about new patients”

Quotes & Notes:

Jim Palmer on “Why it’s not all about new patients” - Podcast

  • “Retention is the new acquisition.”
  • “When I say focus on retention, it is a deliberate strategy.”
  • Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
  • “You are only thinking about the expense and you are not thinking about the return on that investment.”
  • “Print does not have to compete with as much noise.”
  • [the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
  • “For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
  • “Most popular size for a newsletter is a 4-pager.”
  • “There should be no selling…you can share a story about how one of your services has helped a patient.”

Learn more about Jim at http://www.thenewsletterguru.com/

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