Dr. David Moffet’s Bold Biography

Quotes & Notes:

  • I realized that by doing this for my practice [working on customer service] … I realized that my whole team enjoyed doing this, and this was something that I could teach other dentists to do.Dr. David Moffet's Bold Biography - Relentless Dentist Podcast
  • No one is born with talents.  No one is born a good public speaker.  These are things that people develop by doing.
  • “There is no try.  There is only do, or do not.”
  • Successful people are only just the same as ordinary people, but they do things that normal people don’t do.
  • The main reason for failure is inaction.  By not doing what you need to do.
  • I learned customer service from a younger point by being a steward, running drinks.
  • I think having a strong close-knit, stable environment is important.
  • I started dentistry with the hope that I would be good at it and transfer back to medicine.  The choice of doing another five years of schooling and internship, to then start making a real living was a lot, versus three more years of dental school, and the three more years of dentistry won out.
  • I was always prominent with advertisements.
  • Occasionally along the way, you do get a staff mutiny, but the best part of the 27 years of dentistry, were the great staff I have had.
  • The rest of your staff could be exceptional in their customer care, but there could just be one person, and they may not know what they are saying or don’t even know what they are doing that is rubbing patients up the wrong way.
  • The biggest barrier was that I was left-handed, so everything had to be set up left-handed, so it was very hard to employ right-handed in a left-handed world.
  • “From day one make this practice the practice you want.”
  •  Dr. Moffet recommends with a hint of humor Dr. Suess’s Green Eggs and Ham as a sales book since he never really gives up.
  • Look at the successes of other companies outside of dentistry to get a better understanding of your practice.
  • The information is free, the library cards are free so there is really no excuse to stay a reluctant dentist.
  • The best way to find Dr. Moffet is by going to www.theupe.com or email him at david@theupe.com.

The Bold Biography of Jerry Jones

Quotes and Notes:

  • I have big, audacious, hairy goals that drive me.Jerry Jones
  • My parents told me whatever I want to do, I can do it.
  • I never questioned if it should or could be done, I just got to work.
  • You have it better [life] than you will ever have it, so suck it up and get working.
  • There are a lack of people who will say “Shut up and do your job.”
  • I have spent well over 150 approaching 200 thousand dollars on marketing education.
  • My goal is 500 franchises in five years.
  • When you do something and you do it right, the response drives the business.
  • I filed bankruptcy once and that is something I will never do again.
  • Like everything that beats me up, yep it made me stronger, but it also gave me a better appreciation of running a business the way that they should be ran.
  • There are no rewards for the meek, or the weak, or the timid.  If you are not willing to be bold, you are not going to win.
  • I have always looked at failures as opportunities.
  • If you want something, get off your butt and go get it.
  • Jerry Jones recommends his book, 24 Mistakes Doctors Make for every dentist to read.
  • You can reach Jerry Jones at jerry@jerryjonesdirect.com as well as on clearpathscociety.com.

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

 

The Bold Biography of Dr. Rinesh Ganatra

Quotes & Notes:

  • You are never going to be preempted with the full knowledge of something before making that decision.The Bold Biography of Dr. Rinesh Ganatra - RD Podcasts
  • Successful people take action now and correct course along the way.
  • I feel like a lot of the work ethic and discipline and that ability to see through challenges, I feel like I have to credit my parents for that.
  • The world is not just moving through us in a transactional point, but more so that you’ve got to move through it in an emotional point, a heartfelt point.
  • We got one phone call in out of a $10,000 drop out of a mailers [at the opening of my practice].
  • Once I figured out all of the avenues, business planning, the marketing, how to build a world class team, then I really got the big picture.
  • My goal isn’t to make you the smartest dentist.  My goal is to shorten the learning curve, so that way the success you want tomorrow, we can gain it a little bit faster.
  • Those first few years of starting our practice was a challenge.
  • The dark days are your motivation.
  • Success is buried on the other side of frustration.
  • You cannot be the sandwich maker and the sandwich shop owner.
  • There is no substitution for implementation.
  • Ordinary things consistently done yield extraordinary results.
  • People don’t buy from you when they understand you.  People buy from you when they feel understood.

Important Links:

Dr. Ganatra recommends Micheal Gerber’s E Myth Revisited as well as his book Reinventing Dentistry: A New Vision for Building and Marketing Your Dental Practice.

There is a free video series at dentalpracticemastery.com

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

The Bold Biography of Dr. Bruce Baird

Quotes & Notes:

  • There has never been a better time to be a dentist.The Bold Biography of Dr. Bruce Baird - RD Podcasts
  • Prosperity is a prerequisite for clinical excellence.
  • Probably one of the best things that anyone ever told me was when my counselor my freshman year said, I made a B in freshman botany, and said, “well there goes your chances of getting into dental school. Oh yea there are thousands of people with 4.0s.”  Well, I buckled down from then on.
  • My grandfather was a dentist. In fact, he was Babe Ruth’s dentist.
  • My dad, you know if you have ever seen the movie The Great Santini, and so everything was my way or the highway, which was very influential as a kid.
  • I realized from an early age that I don’t know everything, and so I went around and tried to find people who were where I wanted to go.
  • In dental school they taught us how everything has to be done perfect. Well then I learn communication skills. I would identify the things that I didn’t like about my prep.  As the instructor came in, I would say “Well, I don’t really like this wall or that wall,” and they would go “Oh that’s not that bad,” where as if I wouldn’t have said anything they would have grilled me.
  • I just knew there were easier ways of doing things, and I have done that my whole career.
  • For me after a couple of years dentistry wasn’t the kind of thing I thought it would be.
  • I’ve worked the next 30 years trying to figure out the model practice, and like I say, there are no perfect practices, its just a constant improvement.
  • January 1st, of the next year [after my partner had left], we actually produced ten percent more than when both of us were there.
  • Being productive is not about speed.  Its about communication.
  • I love going to work and I love coming home.
  • There is so much more to marketing than advertising.
  • We are very saturated but it hasn’t affected our business because of marketing.
  • I knew the only way out of those types of things is to buckle up and for me to just work harder.
  • You don’t have slow months, you have months that you just aren’t into it.
  • I wouldn’t be where I am today if I hadn’t had multiple moments of failure.
  • Failure is just the opportunity to learn.
  • The older I get the more I appreciate all the things I’ve gone through to get me to where I am.
  • Things I can’t control, those are the things that I am most scared of.
  • As long as I can believe I can do it, we can figure out a way to do it.
  • Don’t waste time worrying about what others will think.  Take great care of your patients and the rest will take care of itself.
  • I want to learn from others and share what I have learned
  • Live your life out of abundance, not out of scarcity.
  • There is nothing wrong with feeling good while doing good.

Important Links:

Dr. Bruce Baird recommends Uncommon by Tony Dungy.
You can contact Dr. Baird at bruce@productivedentist.com.
You can also find him at The Productive Dentist Academy and Comprehensive Finance.

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

The Bold Biography of Dr. Mike Abernathy

Quotes and Notes:

  • I have seen some trends in dentistry, and unfortunately, some of the things we’ve seen in dentistry the last maybe ten or fifteen years, have been aberrations.The Bold Biography of Dr. Mike Abernathy - Relentless Dentist Podcasts
  • If you’re not financially independent, it will color your diagnosis.
  • If you look at the projections on dental health care, we’re looking at 20% increase in growth in the next twenty or twenty-five years. So, it’s still going to be viable, it’s just going to look different than what we think it’s going to look like.
  • I’m really positive on dentistry, I’m just scared that there are people hearing the wrong story.
  • It’s not servicing the person, it’s serving them. It’s taking that golden rule a little further.
  •  For thirty-five years, almost 37, we had a 30% growth every year.
  • If I just wanted to have a certain amount of profit, it might not have worked because what would happen was that the message in my marketing might not be the same as the message that I put out when they actually show up.
  •  I had a kid call me the other day, five hundred twenty-five dollars in debt . . .and he wants to go out and slay these dragons—and he can, but that’s a scary obstacle when you start out with that big of a boulder in front of you.
  • It wasn’t his clinical skills, it wasn’t where he practiced, it was the limiting beliefs that he carried around.
  • It’s much more difficult with a doctor who calls and wants to just take a good practice and make it great.
  • Supposition is the biggest enemy of a good business.
  • When I look at numbers, it’s the patients talking. When they’re talking, I don’t think most doctors listen. And that’s why the numbers are important.
  • Failing to me would be not getting back up and try again.
  • I don’t benchmark dentistry. I look at other consumer-driven small business to benchmark.
  •  Everybody deserves to have the practice they always thought they would have.

Important Links:

Summit Practice Solutions

Dr. Abernathy recommends that you read: Halftime by Bob Buford, The Real You by  Kevin Leman

Download some of Dr. Abernathy’s invaluable insights here : The Super General Dental Practice & Code Breaker email

 

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

Dr. Steffany Mohan’s Bold Biography

Quotes and notes:

  • If our practices do better we can really focus on helping others.
  • Identify what your patients need and give it to them better than anyone else can.
  • If it has been done before, it is possible.Dr. Steffany Mohan's Bold Biography - Relentless dentist Podcasts
  • If you have a vision and you actually get there the same way you thought you would . . . it wasn’t big enough. – Richard Branson
  • I would hire a farm kid over anybody if I had the choice.
  • You are never going to regret working hard for what you get.
  • I fell in love with marketing when I opened the satellite practice.
  • Joe Polish was a great mentor of mine:  http://ilovemarketing.com/
  • Kids are a great motivator.
  • I made a commitment to doing dentistry part-time and working on the business full-time.
  • We’ve morphed throughout time to be manager-free.
  • If you have a problem bring me 3 solutions, one of which is free.
  • A lot of times we stop just short of success.
  • My faith keeps me from being afraid of a lot.
  • Have a lot of faith in yourself…Take positive steps everyday.
  • Keep really focused on the most important things. Engage your team to help you do that.

Important Links:

Dr. Mohan’s Practice: Plaza Dental Group

Dr. Mohan a faculty member of Six Month Smiles and OsteoReady.

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

 

 

 

 

Fred Joyal on “How Your Patients Perceive You”

Quotes and Notes:

  • Value is a perception, not a calculation. Fred Joyal on "How Your Patients Perceive You" - RD Podcasts
  • Dentistry is perceived as a much lower value by most people than it actually brings to their lives.
  • Patients care more about their experience than your expertise!
  • [Everything in the practice] is either increasing my willingness to be a patient and to accept treatment or it’s decreasing it.  Nothing you do is neutral!
  • This environment is about helping people understand why dentistry is important.
  • It always starts with building the team. You’ve got to have 100% of the team choosing a good attitude every day.
  • Everyone should be greeted by name.
  • Answer the phone . . . 1 out of 4 calls goes to voice-mail.
  • 60% of first-time callers that go to voice mail, never call back.
  • Fifty percent of bad reviews can be fixed with an apology . . . It’s always easier to acknowledge it and fix it.
  • Have a systematic, consistent process of generating new reviews.
  • You can pretend that human nature isn’t true, but it’ll be to your detriment.  Most people spend most of their money irrationally.
  • The #1 app used by 5x is Facebook . . . you don’t need to be Tweeting every day.
  • It’s so important to have a good, clean, modern website with ever-changing content.
  • It’s a very emotional decision for most people to choose a dentist.
  • Who among us cannot register indifference in five seconds??? You don’t ever want to be projecting indifference in a healthcare/service environment.
  • A dentist has to be a leader.  You are in charge of that environment.  It all radiates from you.
  • 32% of your dormant patients have found another dentist.

Get Fred’s book “Everything is Marketing”.  Use the discount code: Fred Joyal 

If you enjoyed this episode, we would love a 5-star review on iTunes:

subscribe-with-itunes-button

Dr. Mark Costes’ Bold Biography

Quotes and Notes:

  • I am a personal development junkie and I have been since I was about 14 years old.Dr. Mark Costes' Bold Biography - Relentless Dentist Podcasts
  • “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
  • “There is nothing so useless as doing efficiently that which should not be done at all.” -Peter Drucker
  • I am a first-generation American!
  • My dad is my hero.  All he had was his hopes, dreams, and his degree . . . he is the epitome of the American success story!
  • I had experienced a very violent collision with a left-field fence . . . I basically was in and out of every dental specialty office that you can think of.
  • While I was waiting for my next round of dental applications, I was able to hone my business and entrepreneurial skills.
  • It took me 3 years and 21 attempts to get into dental school.
  • I tried to apply the lessons I learned in my food franchise to my dental practice.
  • I got great coaches and mentors . . . and I read every book you can read on entrepreneurship.
  • I was the bottleneck in the process [of running six dental practices].
  • My days and my life began to spin out of control very quickly.
  • The “million-dollar meltdown” story: [my tax return] said that I had netted a million dollars that year. That day was the day I realized that never been so unhappy in my life.
  • Strivers: You are violating the trust of your family by working too hard.
  • There was a time in my life when I didn’t like who I was very much. My family didn’t like me very much.
  • I scared of not living up to my full potential.
  • You should delegate any task that you could pay somebody less than $100 to do.
  • I tie all my marketing to the community somehow.

Important Links:

Books:  E-Myth, The 4-Hour Work Week, & Pillars of Dental Success

Register for the March 14-15th Dental Success Summit in San Diego

 

If you enjoyed this, we would love a 5-star review on iTunes:

subscribe-with-itunes-button