by [email protected] | Oct 21, 2020 | Magnificent Marketing
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So many of us spend a fortune on ads, both digital and otherwise, but ROI on ad spend is minimal. Referrals are clearly one of the best ways to gain loyal, returning patients, but asking for those referrals is often too uncomfortable. So in this episode, Steve Gordon joins us to share his expertise on how to ask for and receive referrals in a way that is less intrusive and easier for your customers.
Listen in as we discuss the discomfort around asking for referrals and how to get past that by finding ways to inject value that will trigger streams of regular referrals. You will learn how to start moving past your comfort zone and finding the right way to prompt referrals in a natural way. Steve also shares tips and systems that simplify the referral process, for both the business and the client, in order to keep referrals coming in endlessly.
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Key Quotes:
- “Turn that into a situation where you’re actually injecting value into the relationship that actually triggers the referral.”
- “83% of customers are willing to refer after a positive experience, yet only 29% actually do.”
- “You take it from ‘hey can you bring someone in the door to be a patient?’ to ‘we’re on a mission to solve this particular problem for people, and I need your help on this mission.’ When you make it about enrolling them in the mission, all of a sudden you’re now aligned and they’re alongside you trying to help you.”
- “When you take the work off of them, your results tend to increase.”
- “You put yourself in the place of the patient and design a process that makes the whole experience easy for them.”
- “Take a tool or a process and wrap some marketing around it, give it a name, and explain it. Not only do you end up with a more educated client or patient, but now when they’re out in public, they can talk about what you do.”
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by [email protected] | Oct 2, 2020 | Prescriptions for your Practice
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This is part two of my three-part series called “The Three Dysfunctions of a Dental Practice.” Before continuing with this episode, I encourage you to listen to part one, where I share why dentists are constantly looking for external solutions to their internal problems and how to fix this. Today I will be discussing the false belief many dentists have that their number one job is being a good clinician when it is actually being a good leader.
Listen in as I explain three activators that drive mastery within your practice: goodwill, case acceptance, and team building. You will learn the importance of building trust and rapport with your clients, how to create a “surprise and delight” aspect of your service, and how to ensure you have the right members on your team. If you are looking to grow your business and create long-lasting clients, this is the episode for you.
Enroll in your free video training here: How The Most Successful Dental Practice Owners Work Less & Make More Every Year
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Key Quotes:
- “Everything you do is a marketing asset or a marketing liability.”
- “A dental practice isn’t limited by its opportunities—it’s limited by its leader.”
- “You can’t really fake trust, so you have to make sure that you and your team are working in your patient’s interest.”
- “When it comes to team building, we have to make sure we have the right players on the team.”
- “Ideal team players are hungry, humble, and smart.”
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by [email protected] | Jul 1, 2020 | Legendary Leadership
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As we continue through this pandemic, it is hard to find stable information that is not backed by an agenda. Unfortunately, this has truly exposed the leadership vacuum we have. So in this episode, I want to make sure we are headed in the right direction long-term—and that we are not just reacting to the onslaught of demand that came through after it was legalized to go back to work.
Listen in as I share what I believe the future may hold for dentistry, as well as the actions we need to take to ensure our team, patients, and practices remain sound regardless of the restrictions that are imposed. Now is the time to develop systems that boost your reputation and promote trust in the community because if fear is the real pandemic, then trust is the only antidote.
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Key Quotes:
- “The thing with governments is once they use a strategy, they’re more than likely to use that strategy again.”
- “The more I try to understand about the pandemic and virology, the more confused I get.”
- “My encouragement to dentists is to help fill that leadership vacuum.”
- “Stay focused on innovation.”
- “If fear is the real epidemic, or pandemic now, the antidote will be trust.”
- “We have to hope for the best and prepare for the worst.”
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by [email protected] | Jun 10, 2020 | Hints for Happiness
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As we slowly make our way through to a post-COVID economy, the timing could not be better to be thinking about reinventing ourselves as leaders and reinventing our practices. We often feel as though we are a byproduct of our training, not realizing that we have the capability to continuously shift ourselves. That’s why I’ve got Ben Hardy, PhD, author of Personality Isn’t Permanent, with me today to discuss the concept of reinvention and how we can become who we genuinely want to be.
Listen in as Ben explains the importance of being mindful so you can become adaptive, as well as what selective attention is and how it is relevant to you. You’ll learn the importance of journaling and setting goals as a way to move toward your future self. If you are ready to break free from your own self-limiting thoughts, this is the episode for you.
Key Quotes:
- “In dentistry, what makes us excellent clinicians is exactly what holds us back as entrepreneurs.”
- “The timing couldn’t be better as we think about reinventing ourselves as leaders and reinventing our practice.”
- “If you are wanting to become something new and actually become a future version of yourself and get better, you’ve got to own that your current self isn’t the full thing, and you have to own being wrong along the way.”
- “If your tool doesn’t work consistently, then it’s not a good tool.”
- “Your future self is not the same person you are today.”
- “We’re a byproduct of our training and don’t often realize that we can continue to reinvent and shift ourselves.”
- “The number one regret that people have on their deathbed is that they didn’t have the courage to be who they wanted to be.”
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by [email protected] | Jun 3, 2020 | Wealth Wisdom
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Whenever there is a crisis—big or small—it gives us the opportunity to see what we are made of. If we persevere, we will come out of this stronger than before. Justin Moody, the Founder and Clinical Director of Implant Pathway, joins me today to share his thoughts on the importance of perseverance through hard times and how this will allow you to grow in your business.
Listen in as Justin explains why human interaction is the most essential thing we have, as well as why he enjoys teaching others to be authentic and honest in their work. You’ll hear his take on effective teaching, what really matters when it comes to how people perceive you, and what is of the utmost importance when providing a service for people.
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Key Quotes:
- “Out of perseverance comes opportunity.”
- “We all make messes. It’s really all about how we clean our mess up that leads to how people perceive you.”
- “The most important thing that we have is human interaction.”
- “Being a human and genuine—you can’t really teach that.”
- “I can only help so many people with my own hands, but if I teach people and give them a skill set, I can literally help hundreds and thousands.”
- “The best part about being taught is when you don’t know you’re being taught.”
- “If something is really nice and it makes me more efficient, I will spend the money on it.”
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