by [email protected] | Apr 28, 2021 | Magnificent Marketing
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This week’s guest, Stuart Faught of Praze, is a well-known figure in the dental sphere as his expertise in reputation management has assisted thousands of dental practices to grow exponentially by helping them develop and enhance long-term trust.
Listen in as Stuart offers some tips on leveraging excellent patient treatment and excellent patient experience into quantifiable online reviews to establish yourself as the most trusted dentist in your community. We also talked about how you can lower your marketing costs by building your practice while boosting your reputation.
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Key Quotes:
- “Leveraging these different platforms to establish yourself as the most trusted dentist in your community is key now more than ever.”
- “I think dentists really need to understand that they have an amazing opportunity to literally be perceived and literally be the most trusted dentists in their town.”
- “Know where you’re at and then focus where it matters.”
- “It’s interesting to know that the most profitable practices, they all had one thing in common according to our studies. What is that one thing? They all had 300 or more testimonials.”
- “It’s always been my goal and mission to every practice we work with to help them become the most trusted dentist in their town. And we feel like the realistic path to achieving that is that one simple thing, let us help you get 300 positive reviews on Google.”
- “I quickly learned that really what was getting the patient from an internet search into the actual chair was those doctors who had the most and best reviews.”
- “There’s still a lot of the doctors who don’t realize that as a rule of thumb, the more positive reviews you have on Google, the more likely you are to be rewarded by Google and popping up in a search.”
- “I know that practices really value growing by word of mouth and it’s something that any business owner can take pride in. But I think that a lot of dentists still don’t realize that online reviews are modern-day word of mouth, right? And they’re these digital testimonials that live forever.”
- “They call that review marketing and it’s basically taking your positive reviews and marketing them over and over and over again. So the best way to do it is to leverage them on your website.”
- “I think that definitely, everyone should be on the same page as far as the doctor’s vision for the practice.”
- “If and when you get that negative review, it’s almost a great thing. As long as you’ve got a system in place, that’s gathering a bunch of positive reviews because you know, it makes those positive reviews look even more authentic.”
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by [email protected] | Mar 17, 2021 | Magnificent Marketing
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I have a confession to make. My journey to business was not a piece of cake. You see, I’m an introvert posing to be an extroverted guy trying to connect with the community where I was building my practice. Then came Matthew Pollard, the person that I can relate to. He is the author of the well-received books “The Introvert’s Edge. How the Quiet and Shy Can Outsell Anyone” and “The Introvert’s Edge To Networking”. He’s also a confessed introvert. Yet, instead of making his introversion a handicap, he successfully transformed it into an asset and made it work to his advantage.
Listen in as Matthew talks about how to find systems that will allow you to fill those skills gaps and leverage on your natural introverted strengths. Find a strategy as an introvert that will work for you.
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Key Quotes:
- “I think the important thing people will realize is, being an introvert doesn’t mean you’re a second-class citizen. It also doesn’t mean you should behave more extroverted and that’s the key to success.”
- “The important thing for introverts to know is that your job is not to educate the client with your years of experience. It’s to motivate and inspire action while embedding you as the only logical choice of which to do that action with.”
- “So the biggest thing that I want everyone to know is first, you don’t need to be extroverted. But as an introvert, it’s not over. Educate and inform to get them to make a decision. It’s to tell them what they need to know to help them make an easy decision.”
- “Let’s frame this in a way that everyone will understand. Real costs — Okay, I’m going to need concentrating because I haven’t done this expensive thing. Second, opportunity costs. Here’s what it’s going to look like if I grind my teeth for the next 20 years and the expensive treatments that I’m going to potentially have because of that. And the emotional cost is, I’m stressed.”
- “You said, we know this, we know this, we know this, we know this. Yes you do. But by saying all of these things, here’s what I hear as a customer. Okay. Fear, fear, jargon, issues, risk, fear, and money. That is all I hear in my head. It sounds like you’re trying to scare me into spending money. It does not sound like you care.”
- “People always have the money. They just act to you that they don’t because all they’re hearing is jargon. Now your teams are just as bad at this. As a matter of fact, they are less experienced than you.”
- “Don’t sell stuff to people that they don’t need. Which story I’d prefer you to is just use logical detail because then, you won’t get the sale. But if you go in to tell a story, make sure that the person will truly benefit.”
- “If you choose a clientele that you really serve, well, then look at the three major outcomes, or the three major problems that they had and create one story for each one of those. Then learn those stories and practice those stories yourself, and like, just roll off the tongue.”
- “Congruence and comfortability and repetition of people hearing the same story over and over will motivate them to take action.”
- “Things have changed. We don’t like getting scared into decisions anymore, right? We love to believe that the person if we believe that you care, we’ll buy anything you put in front of us. If we believe that you’re trying to monetize, we’ll buy nothing. And then we’ll start looking around.”
- “In truth, the reason why a lot of your customers don’t respect you like they used to, the reason why a lot of your customers aren’t open to you suggesting what to buy is mainly because it’s a marketing issue. You don’t know how to articulate your value.”
- “We have to confront that stigma because it doesn’t mean being introverted, doesn’t mean we’re second class citizens. It means our path to success is just different to that of an extrovert. The other thing is we have to stop using it as a crutch.”
- “Empathy is hugely leadership. Empathy is massive in sales listening. It’s something that extroverts perhaps don’t do so well. And because of that, again, we have a massive advantage.”
- “I’ve been responsible for five multimillion-dollar success stories. So for me, one of the things that I always try to get people to understand about my story is that being an introvert doesn’t mean you can’t succeed unless you decide.”
- “Find a strategy as an introvert that will work for you. And you’ll realize that when you find that strategy, you’ll actually run circles around those people that seem to be natural because a system will always outperform one that doesn’t have one.”
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by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
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Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
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by [email protected] | Oct 21, 2020 | Magnificent Marketing
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So many of us spend a fortune on ads, both digital and otherwise, but ROI on ad spend is minimal. Referrals are clearly one of the best ways to gain loyal, returning patients, but asking for those referrals is often too uncomfortable. So in this episode, Steve Gordon joins us to share his expertise on how to ask for and receive referrals in a way that is less intrusive and easier for your customers.
Listen in as we discuss the discomfort around asking for referrals and how to get past that by finding ways to inject value that will trigger streams of regular referrals. You will learn how to start moving past your comfort zone and finding the right way to prompt referrals in a natural way. Steve also shares tips and systems that simplify the referral process, for both the business and the client, in order to keep referrals coming in endlessly.
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Key Quotes:
- “Turn that into a situation where you’re actually injecting value into the relationship that actually triggers the referral.”
- “83% of customers are willing to refer after a positive experience, yet only 29% actually do.”
- “You take it from ‘hey can you bring someone in the door to be a patient?’ to ‘we’re on a mission to solve this particular problem for people, and I need your help on this mission.’ When you make it about enrolling them in the mission, all of a sudden you’re now aligned and they’re alongside you trying to help you.”
- “When you take the work off of them, your results tend to increase.”
- “You put yourself in the place of the patient and design a process that makes the whole experience easy for them.”
- “Take a tool or a process and wrap some marketing around it, give it a name, and explain it. Not only do you end up with a more educated client or patient, but now when they’re out in public, they can talk about what you do.”
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by [email protected] | Oct 14, 2020 | Magnificent Marketing
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I’ve been podcasting for over 7 years now, and this interview is one of my absolute favorites! Dr. Edward Zuckerberg of Painless Social Media joins the show today to talk about his early adoption of technology, extreme attention to detail when dealing with fearful patients, and much more.
Listen in as Dr. Zuckerberg shares his journey, including what led him to become one of the most innovative dentists of his time. You’ll learn how he channels his passions for dentistry, marketing, and helping people, as well as how you can leverage social media and use tools you might not even know are already in your tool belt.
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Key Quotes:
- “I was looking to not have a tedious career. Adopting and implementing new technologies made the practice of dentistry fun for me.”
- “After extensive discussion, it was clear that going to the dentist wasn’t people’s favorite thing, so I tapped into my wife’s database of knowledge to develop protocols for treating people who were phobic of the dentist.”
- “With the phobic patients, they’re not going anywhere, even if they have changes in insurance.”
- “Provide channels for virtual consultations via teledentistry.”
- “I try to be a short-term therapist rather than a psychoanalyst.”
- “It’s really important for dentists to know how social media works and be involved in my initial training.”
- “Any content that can generate engagement is good, but you really want to create a bond between your staff and your patients.”
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by [email protected] | Apr 29, 2020 | Magnificent Marketing
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In these uncertain times, it’s important to know how to get back into the community and build trust after people have been living in fear for months now. Michael Arias, a.k.a. The Dental Marketer, joins me on the show today to break down how to get moving, market, and build trust in a fearful world.
Listen in as Michael shares how to use techniques like ground marketing to build relationships and take action in your community so you can grow your business in a sustainable way. He has a lot of insight on how to become a trusted advisor/business that people know they can come to in a tumultuous time like this, and his advice will give you the fuel to get started working on and tweaking your marketing right now.
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Key Quotes:
- “That’s the secret: Don’t stop moving forward, no matter what hand you’re dealt.”
- “Hope doesn’t really pay the bills. It’s more about actionable steps.”
- “Showing you care is the number one way to market.”
- “We went from a rocking bull market to maybe one of the toughest economies we will ever see in our lifetime, so part of this is being scrappy, being resourceful.”
- “You don’t have to spend any money or overthink. You just gotta go in there and execute.”
- “You’d be surprised how many people are looking for you just as much as you’re looking for them.”
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