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The Bold Biography of Dr. Rinesh Ganatra

Quotes & Notes:

  • You are never going to be preempted with the full knowledge of something before making that decision.The Bold Biography of Dr. Rinesh Ganatra - RD Podcasts
  • Successful people take action now and correct course along the way.
  • I feel like a lot of the work ethic and discipline and that ability to see through challenges, I feel like I have to credit my parents for that.
  • The world is not just moving through us in a transactional point, but more so that you’ve got to move through it in an emotional point, a heartfelt point.
  • We got one phone call in out of a $10,000 drop out of a mailers [at the opening of my practice].
  • Once I figured out all of the avenues, business planning, the marketing, how to build a world class team, then I really got the big picture.
  • My goal isn’t to make you the smartest dentist.  My goal is to shorten the learning curve, so that way the success you want tomorrow, we can gain it a little bit faster.
  • Those first few years of starting our practice was a challenge.
  • The dark days are your motivation.
  • Success is buried on the other side of frustration.
  • You cannot be the sandwich maker and the sandwich shop owner.
  • There is no substitution for implementation.
  • Ordinary things consistently done yield extraordinary results.
  • People don’t buy from you when they understand you.  People buy from you when they feel understood.

Important Links:

Dr. Ganatra recommends Micheal Gerber’s E Myth Revisited as well as his book Reinventing Dentistry: A New Vision for Building and Marketing Your Dental Practice.

There is a free video series at dentalpracticemastery.com

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Fred Joyal on “How Your Patients Perceive You”

Quotes and Notes:

  • Value is a perception, not a calculation. Fred Joyal on "How Your Patients Perceive You" - RD Podcasts
  • Dentistry is perceived as a much lower value by most people than it actually brings to their lives.
  • Patients care more about their experience than your expertise!
  • [Everything in the practice] is either increasing my willingness to be a patient and to accept treatment or it’s decreasing it.  Nothing you do is neutral!
  • This environment is about helping people understand why dentistry is important.
  • It always starts with building the team. You’ve got to have 100% of the team choosing a good attitude every day.
  • Everyone should be greeted by name.
  • Answer the phone . . . 1 out of 4 calls goes to voice-mail.
  • 60% of first-time callers that go to voice mail, never call back.
  • Fifty percent of bad reviews can be fixed with an apology . . . It’s always easier to acknowledge it and fix it.
  • Have a systematic, consistent process of generating new reviews.
  • You can pretend that human nature isn’t true, but it’ll be to your detriment.  Most people spend most of their money irrationally.
  • The #1 app used by 5x is Facebook . . . you don’t need to be Tweeting every day.
  • It’s so important to have a good, clean, modern website with ever-changing content.
  • It’s a very emotional decision for most people to choose a dentist.
  • Who among us cannot register indifference in five seconds??? You don’t ever want to be projecting indifference in a healthcare/service environment.
  • A dentist has to be a leader.  You are in charge of that environment.  It all radiates from you.
  • 32% of your dormant patients have found another dentist.

Get Fred’s book “Everything is Marketing”.  Use the discount code: Fred Joyal 

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Alana Muller on “Connecting with your patients and community”

Notes & Quotes:

  • In this day and age, we can’t afford to not network . . . it’s critical for the advancement of our careers
  • Alana Muller on "Connecting with your patients and community"Coffee, lunch, coffee came from the way I structured my days.
  • We don’t understand the real value of human connections.
  • My definition of networking is really creating mutually beneficial, long-term relationships without a predetermined outcome in mind.  
  • Connections + community + belonging = networking
  • It feels good to help people solve the problems that they are facing.
  • There’s a sense of gratitude and meaning in those connections.
  • Your success depends on building these relationships.
  • Meaningful connections means really understanding what drives and motivates another person.
  • This is not about transactional relationships.
  • Be the best version of yourself wherever you are.
  • Always say yes! . . . go in with a “yes” attitude.

Important links:

Connect with Alana on Twitter & Facebook

CoffeeLunchCoffee.com

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Mike Kawula on “No-Brainer Grassroots Marketing”

Quotes & Notes:Mike Kawula on "No-Brainer Grassroots Marketing" - RD Podcasts

  • “The first thing you want to do is make sure you at least have some basic type of website set up.”
  • “Go out and start putting some content together.”
  • “Another highly searched term is emergency dentistry.”
  • “Be very active in areas where housewives are active, like Facebook and Pinterest.”
  • “As long as you’re posting once, twice, three times a day, which isn’t hard to do, you’re gonna start interaction.”
  • “The very top searches (on the web search page)…those are all done by Google Plus Local.”
  • “Bright Local…you need to have your site in all the free directories.”
  • “…and you can do that on Twitter just by looking for a hashtag.”
  • “Twitter is a great networking tool.”
  • “Form some type of collaboration out there with other business owners in the local area that have the same type of customer.”
  • “Even if you are not comfortable networking, you gotta do it.”

    If you would like more insight from Mike, check out selfemployedking.com

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Jim Palmer on “Why it’s not all about new patients”

Quotes & Notes:

Jim Palmer on “Why it’s not all about new patients” - Podcast

  • “Retention is the new acquisition.”
  • “When I say focus on retention, it is a deliberate strategy.”
  • Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
  • “You are only thinking about the expense and you are not thinking about the return on that investment.”
  • “Print does not have to compete with as much noise.”
  • [the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
  • “For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
  • “Most popular size for a newsletter is a 4-pager.”
  • “There should be no selling…you can share a story about how one of your services has helped a patient.”

Learn more about Jim at http://www.thenewsletterguru.com/

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