by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
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Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
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by [email protected] | Feb 10, 2021 | Maverick Mind Shifts
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Tim McNeely is the CEO of LifeStone Companies and the host of the Dental Wealth Nation podcast. His modus operandi is to teach small business owners how they can harness the powers of the super-rich so they can build wealth, live amazing lives, and make a real impact in the world.
Listen in as Tim shares his insights into how the guilt mindset gets the better of so many of us and the difference between knowledge and implementation (including where many of us fall short!). You will learn his secrets and strategies to help us all increase our cash flow and avoid many of the common barriers to money and wealth accumulation.
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Key Quotes:
- “You want to continue to grow your wealth so you can take care of the people you love, support the causes you care about, and really make that impact in the world—and money helps you do that.”
- “If you shift that mindset from ‘how much money I can make?’ to ‘how many people I can serve?’, the money is going to take care of itself.”
- “If you’re not clear on your strategy—if you’re not clear on your why—then the ‘what you do’ and the ‘how you go about doing it’ are going to be really fuzzy, really abstract, and you’re going to be pulling strategies out of the air.”
- “You have to get clear first. Otherwise, it’s going to be utter chaos.”
- “There’s a lot of things that you’ve got to get right, and if you don’t have the right team members, if you don’t have the right people monitoring this, if you’re not implementing them correctly, they can become trouble for you.”
- “You want deep team collaboration among all the members of your team.”
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by [email protected] | Jan 20, 2021 | Legendary Leadership
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Are you looking for more success and happiness? Dr. Paul Goodman is the creator of Dental Nachos, a Facebook group that is 28,000+ members strong and aims to increase both of those things among dentists. Part dentist, part stand-up comedian, part clinical mentor, part practice transition specialist, and one of the funniest people you may ever meet, Paul joins the show today to share his awesome insight.
With a lot of humor, we’re talking about when and why Paul created Dental Nachos, as well as where the unusual name came from. Paul is also sharing why he thinks dental school training is irresponsible, the 3 D’s of dentistry that ultimately hurt the industry, and the legitimate concerns the industry is facing. Listen in to learn how those concerns are influencing the dream of autonomy and practice ownership that dentists strive for—and what can be done about it.
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Key Quotes:
- “Dental implants are one of the greatest inventions the world has ever seen.”
- “Get to ‘good-ish’ first, then go from there.”
- “Dental school does not give us the tools we really need to succeed out there in the real world where the game is being played.”
- “I hope I could be part of the solution for dentistry by having some of these tough conversations.”
- “It has become incredibly complex to run a dental practice.”
- “Social media is great, but it lacks context and it can divide as easily as it can bring together.”
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by [email protected] | Jan 13, 2021 | Maverick Mind Shifts
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Are you a high-achiever? If you answered yes, you’ll definitely want to listen to this episode. Dr. CK Lin is an executive mentor for high-achievers who supports them to be the leaders they’ve always wanted to be—and to achieve success beyond material things. CK is also a master interviewer with a podcast called Noble Warrior, where he goes right to the heart of things and dives into what really matters.
In this episode, CK is discussing how the idea for his podcast came from Burning Man, how he got started in the coaching business, and why it matters how leaders show up. Listen in to learn his tips on personal mastery, how to gain momentum to impact people and patients in your practice, and the one key question you should be asking to get real clarity in your life and business.
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Key Quotes:
- “If it’s not deep, it’s not worth doing.”
- “You need to find what is harmonious for you.”
- “Human beings don’t like to be told what to do.”
- “At its best is harmony; not at its best is performance.”
- “Copying your competitors is a good shortcut, but if that’s your only strategy to be successful, you’re not going to be an industry leader or innovator.”
- “All those disempowering beliefs are obstructing you from this inner source of power and ideas and creativity and inner peace to actually make the kind of impact that you want to make.”
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by [email protected] | Dec 30, 2020 | Maverick Mind Shifts
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Dr. Laura Mach is a fellow dentist, podcaster, and leadership coach whose focus is on female dental practice owners. Through her Love Your Practice program, she guides clients on how to lead in a way that creates less stress and more peace in their practice and their life.
Listen in as Laura shares her journey into dentistry and why she made the decision to buy her private practice only eight months after graduating from dental school. She’ll also dive into the shift that happened for her to evolve as a leader, why everything we do is driven by only one thing, and why culture change really needs to start from the top to become fundamental to an organization.
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Key Quotes:
- “If I can be aware of that thought and look at it differently, it’s going to create something completely different.”
- “I questioned the morality of my choice, but at the same time, I still had that fire from the epiphany moment when I knew I could be a dentist.”
- “Entrepreneurs risk their own money and their own comfort because they believe that something better is coming.”
- “You can be a life coach and still worry about the same stuff, because even life coaches have human brains.”
- “My job as a coach is to show people what their brains are doing.”
- “People think if they change the facts, it will change how they feel. But changing the fact does not change how you feel—you have to change what you’re thinking in order to change how you feel.”
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