by Karah Karah | Mar 15, 2017 | Magnificent Marketing
Podcast: Play in new window | Download
This week on the Relentless Dentist Podcast, Mike Pedersen from TheDentalBoost.com will help you improve your SEO marketing strategies. He is on the forefront of digital marketing for the dental industry. If you are looking for ways to connect with your ideal client, SEO can help bring that target client to your front door.
He’s one of the most knowledgeable people I know regarding online marketing for dentists. You may have heard of the term SEO, but not know enough to be dangerous. Dentists may be gun shy about working with online marketing agencies because of lackluster results in the past. Mike can revitalize your website search traffic and improve your marketing efforts.
As dentists, we want to occupy the first page of a Google search for keyword phrases central to our practice, specialty, and location. Your appointments fill up when clients searching for the dental services you provide land on your website. Since every dentist has a website these days, SEO marketing techniques can help you stand out from the crowd. Mike will help you put on your geek hat for a few minutes a month and dig into just how important good SEO strategies are for your business.
Key Quotes:
- SEO is being found when someone types in a specific search term for dentistry in Google.
- Google is trying to consume more of their first page with ads.
- The maps listing is only found for certain phrases.
- Over 50% of people know that the Google ads are first and they skip them and they go right to that first organic result.
- The searcher is using search engines more specifically. They’re getting smarter.
- When somebody types in “cost of”, we called them a qualified searcher.
- Long-tail is where you’re getting 5 – 7 keywords in a search phrase.
- You should have individual content for each one of your service pages (interior pages).
- It’s giving Google what they want so they reward us with the ranking.
- Every dental website page should have a minimum of 2-3 calls to action on each page.
- Voice search is becoming more and more popular.
Featured on the Show:
by Karah Karah | Mar 8, 2017 | Maverick Mind Shifts
Podcast: Play in new window | Download
This week on the Relentless Dentist, I share a fascinating conversation with Dr. Tom Larkin and Dr. Brad Bale from the Voices of Dentistry 2017 conference. This dynamic duo is leading the effort to highlight the link between oral health and arterial disease – the root cause of many forms of physical illness in this country.
Tom and Brad are collaborating on an initiative to raise awareness about the link between periodontal disease and arterial wellness. The Bale-Doneen method is revolutionizing the treatment of ailments and putting an emphasis on oral wellness. We talk about the research underway which is helping to establish the relationship between heart failure and poor oral health.
On this episode, we also discuss the programs that Brad and Tom have created to train dentists and their staff to focus on a patient’s holistic oral well-being. They’re working to help open the minds of both dentists and patients to help everyone understand the link between oral diseases and a patient’s long-term, overall physical health.
Key Quotes:
- Inflammation is what drives arterial disease.
- You really need to maintain the health of your arteries to maintain an excellent quality of life.
- Understand that our work maintaining a healthy mouth is actually saving lives, not just making people’s smiles look great.
- The beauty of the Bale-Doneen method is that it’s an exact diagnostic protocol.
- There are three areas of inflammation that the dentist can address.
- Our method does actually halt and regress disease. That’s been shown.
- Most dentists aren’t anchored in insurance.
Featured on the Show:
by Karah Karah | Mar 1, 2017 | Bold Biographies, Magnificent Marketing, Prescriptions for your Practice
Podcast: Play in new window | Download
This week, I’m thrilled to bring you an interview with fellow podcaster Dr. Peter Boulden: dentist, marketer, and businessman extraordinaire. Peter is the brains behind the Bulletproof Dental Practice podcast and the owner of several dental practices.
Peter is here to talk about why he loves the business side of dentistry and what attracted him to the profession in the first place. He’s also one of the best advisors on dental marketing and systems out there, so be sure to tune in for that advice!
We chat about Peter’s first job out of dental school and why he offered to work three months for free – seriously! – just to be at a practice he admired. We then cover entrepreneurship and the ups and downs of owning your own practices. Peter shares some of the quotes and books that motivate him now and in hard times, and why he thinks perfectionism is a detrimental concept. He’s also chock-full of actionable marketing tips you won’t want to miss!
Key Quotes:
- I knew that my chances of being successful were more enhanced by coming back to the place where people knew and loved me.
- As a new grad, you have the tools but you are by no means ready to roll.
- People told me we were gonna fail, which is kind of a blessing because it fuels you every morning.
- I like the multiple ownership model because it keeps me busy, and I get to flex my muscles with marketing and systems and all that stuff.
- I’m a big fan of reverse engineering – visualizing what I want and then filling in the steps going backwards.
- I don’t strive for perfection; I strive for progress and value.
- People have depth in so many areas that I don’t and I just want to pull all the pearls I can from their brain.
- No one has a vested interest to grow your practice the way you’re going to.
- People will pay for value – and the same thing can transcend for dentistry.
- The only sure thing you have in this world is you. You are your best investment. So don’t doubt for a second that you can do it.
Featured on the Show:
- Dr. Peter Boulden: [email protected] | (678) 887-1005
- Bulletproof Dental Practice
- Atlanta Dental Spa
- It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
—Theodore Roosevelt - Tim Ferriss
- Dr. Rich Creasman
- David Hornbrook
- Dr. Debra Gray King
- Dr. Trent Smallwood
- Dr. Mark Costes on Bulletproof Dental Practice: Expanding Your Practice Through Acquisitions
- Dr. Steve Rasner on RDP: Dr. Steven Rasner’s Bold Biography
- Dr. Steve Rasner on BDP: How to Have A Thriving FFS Dental Practice
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Michael Gerber and Chet Holmes
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
by Karah Karah | Apr 26, 2016 | Prescriptions for your Practice
Podcast: Play in new window | Download
Quotes & Notes:
- Well first off, it’s (case acceptance) is averaging about 35 percent and that’s really low. A lot of times what we see is that practices are not telling patients what they need, or they’re going to the opposite and going too far into what the ideal treatment plan is.
- That’s one thing that we really stress to dentists, as well as team members, is you have to tell the patient what they need and what will happen if they don’t get it.
Get out there, utilize the tools like Facebook, you’ve got 1 billion people of Facebook, I mean what a great way to promote your practice and what you can do for your patients.
- Your most skilled person should be the face of your practice to the person on the phone or the person walking in the door.
- Back when I worked in a practice at the front desk I used to record all of my calls for that was the best practice.
- You want to make sure your office is clean, and here is what I want you to do; go sit in your own reception room and look around… You want people to be comfortable.
- I don’t think you should go so far into that new patient call that they get uncomfortable, but you need enough information.
- You have to find out what is real for the patient, why do they come there? Maybe it is one little tooth that is bothering them. Listen to what motivated them to get there.
- The top three patient objections are always going to be un-aware need. They don’t understand that their condition will get worse, it will cost more, and it will not go away. Another objection they will have is fear, and they will not tell you they are afraid. And then the other is a financial problem.
- After you have presented this you want to ask them this one last question; “Have I answered all of your questions?
If you would like to learn more from Sandy Pardue then you can stay tuned for next week’s episode when we will get into the next five.
If you enjoyed this episode, we would love a 5-star review on iTunes:
by Karah Karah | Aug 21, 2015 | Magnificent Marketing
Podcast: Play in new window | Download
Quotes & Notes:
- I do think it is a trend [of digital marketing] that will continue and I do think it is a national trend.
- If you really want to do it right, you really should track it.
- It’s useful to have a website so your patients can download forms so that they can have a very easy way to contact you. People have an expectation you will have a website or some way to contact you.
- Websites are kind of viewed as a piece of technology and a bar of professionalism. It’s like you hand print your business cards on your home printer. You could have a state of the art office, everything could be beautiful, but you cheap out on the business cards.
Take a smartphone, and bring up your office’s website. It should at least function. You should be able to navigate the site and click links. If you have flash you need to change that ASAP.
- All the sites we make are responsive, which means they will adapt to a smaller screen. If you want to impress them or convert someone who is doing research, you want to update to something that is responsive.
- Anything that you can promote that will positively impact the impression of the practice [should be put on social media].
- There are two kinds of ways that your practice will appear on google search results and one of them is the local results. Part of the algorithm is the number of reviews and the quality of reviews that you have.
- One thing we want them [clients] to do is have a video for every single service or procedure that they provide. And what we want them to tell patients is what is their unique training for this? What are the special materials they use?
- The other two bits of content that we’ll twist our clients’ arms is a little bit are pictures and copywriting.
If you would like to learn more from Jeff Gladnick, you can go to greatdentalwebsites.com, call his company with (415) 814-0078, or email him at [email protected]. You can also find him on Dental Town.
If you enjoyed this episode, we would love a 5-star review on iTunes:
