by Karah Karah | Feb 10, 2015 | Magnificent Marketing
Podcast: Play in new window | Download
Quotes & Notes:
- The bottom line is we have a huge bank of patients that fall out of our active patient base and never hear from us again.
- What we do is anyone who is past 12 months, we put them in a very specific system of reactivation.
- It is much easier to get that patient who has already been to your practice than some stranger to respond to some external ad.
- Generate a list of people that have been out of your office for more than 12 months, from newest to oldest. Then write a series of letters that say basically this:
- “Hey, this is Dr. David and we miss seeing you around here. We know that life can get away from you but we haven’t seen your beautiful smiling face for the last 12 months (or however long it has been). As a ‘get reacquainted offer’ we would like to offer you a free exam and x-ray if you come into your cleaning. So if you call before X date we will give you this free cleaning and x-ray.”
- So you want to reach out to these people four times reminding them that the deadline is rapidly approaching and that they can come back in.
- I spoke about my offsite assistant in a past interview with you. My offsite assistant is responsible for the birthday card program, the reactivation program, and the referral program.
These things really show the patients that you care.
- The ADA did a study and the top three reasons that people don’t follow through with an appointment or don’t go to the dentist in the first place are because of time, fear of pain, and fear of money.
- As far as money goes, we have flexible payment options that go as far as three months of internal financing.
- There are a million different ways to administer painless anesthetic. And if you can master the best way you will build your practice faster than any other procedure that you learn how to do.
- We have a ten-minute rule at our practice. We make sure that when the patient is out of the reception area, within ten minutes of their appointment time and greeted by some sort of provider. And then we always strive to get them out within that hour/ half hour allotted patient time.
- Be sure to check out the dental success summit, which takes place on March 20th and 21st in Scottsdale Arizona at the Scottsdale Resort, if you want to hear more from Dr. Mark Costes.
If you enjoyed this episode, we would love a 5-star review on iTunes:
by Karah Karah | Feb 9, 2015 | Magnificent Marketing
Podcast: Play in new window | Download
Quotes & Notes:
- Make your phone ring with these smart external marketing strategies.
- Dr. Costes’ Dental Success Institute is dedicated to strategically improving the lives of dentists by increasing the profitability of their practices, eliminating their most common challenges and frustrations, while decreasing the amount of time they spend at the office.
If you enjoyed this episode, we would love a 5-star review on iTunes:
by Karah Karah | Feb 9, 2015 | Magnificent Marketing
Podcast: Play in new window | Download
Quotes & Notes:
- You have to get in front of them. The old school advertising term is impressions. You have to get them to your website. You have to convert them, move them to the next step.
- Your four pillars are Visibility, Conversion, Followup, and Tracking.
- There is still a ton of dentists that don’t have enough web presence.
- Not only is google not telling us what people are searching for, what it is, it is a push towards their pay for click advertising.
- Google is moving towards this omnipotent google that predicts and just knows what people are searching for, where they don’t want people optimizing their websites.
- My father was a dentist. That is how I got into it myself.
- It’s unfortunate that you just can’t hang out your shingle and people will come to you, but its a factor of competition, and economics. Why would they want to choose you?
- You need to start advertising and go start advertising where people are looking.
People are looking overwhelmingly online. Do you follow consumer trends?
- What makes a patient want to go to you rather than the one down the road? What makes you different?
- When a consumer makes a decision, in the health care industry specifically, they’re looking at trust and perceived expertise.
- Talk to people in the language they are speaking.
- Do the same thing in your marketing. Speak, as if you are speaking to a person.
- Joe Polish: “Enter the conversation that is already happening. Step into the conversation that the patient is already having in their head.”
- Every dentist wants more time. Every dentist wants to communicate better with their patients.
- There are two big benefits to video, one technical and one not. The technical benefit to video is search engine ranking, its visibility. The other thing that video does is it humanizes dentists.
- If you want Medicare and Medicaid patients, put on your websites that you offer that, because you are going to attract those and repel others.
If you want to reach Colin Receveur is on the website, www.moreandbetterpatients.com and the number is on the website as well.
If you enjoyed this episode, we would love a 5-star review on iTunes:
by Karah Karah | Nov 4, 2013 | Bold Biographies
Podcast: Play in new window | Download
Quotes & Notes:
- Mantra – “The choices you make in life dictate the life you lead.”
- “You can learn a lot from people who work hard and understand people.”
- “I visited about 40 practices.”
- “I belong to mastermind groups in both marketing business area and clinical side of things.”
- “It’s about using your time wisely.”
- “He talked about a pyramid of patients – new patient for basic dentistry – existing hygiene patients – niche services.”
- “Invisalign is about 1/3 of my bread and butter practice.”
- “I had a $34,000 mistake early in my career…I decided well, it’s a good lesson.”
- “Surround yourself with a great team and delegate.”
- “Once you get a big enough reason why you want to do things…it motivates you to take action.”
- Book Recommendation – The Great Game of Business by Jack Stack
If you enjoyed this, we would love a 5-star review on iTunes:
by Karah Karah | Sep 24, 2013 | Magnificent Marketing
Podcast: Play in new window | Download
Quotes & Notes:
- “Retention is the new acquisition.”
- “When I say focus on retention, it is a deliberate strategy.”
- Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
- “You are only thinking about the expense and you are not thinking about the return on that investment.”
- “Print does not have to compete with as much noise.”
- [the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
- “For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
- “Most popular size for a newsletter is a 4-pager.”
- “There should be no selling…you can share a story about how one of your services has helped a patient.”
If you enjoyed this, we would love a 5-star review on iTunes:
