Choosing Courage Over Comfort to Build Your Epic Life

Choosing Courage Over Comfort to Build Your Epic Life - RD PodcastToday’s episode is going to be a little different; instead of hosting an interview, I’m going to share an interview I recently did with Reese Harper from the Dentist Money™ podcast. The conversation we had really highlighted the message I want to spread about how to achieve high-performance days in our practices and what it takes to create the lifestyle you’ve always dreamed of.

Listen in to hear my discussion with Reese about the habits that have helped me stay focused on my goals, make time for gratitude, and achieve my own epic life.

Key Quotes:

  • “I think most people are really shortsighted because they want to get through the week, the day, the quarter, whatever it may be, and those building blocks may or may not build the superstructure they want for a life.”
  • “It is clear to me that the achievement mindset really gets in the way of fulfillment because we’re always chasing that next goal, and it’s something that I really have to work at.”
  • “High achieving dentists want to be like the hall of fame quarterback of their business, but they’re not taking care of themselves like a hall of fame quarterback.”
  • “The demands that dentists I know put on themselves are extreme because they’re usually hardworking and kind-hearted, and so they want to be everything to their team and to their patients and to their families, and if you’re not devoting that time for self-care, that’s where we get into all those spirals that we hear about—substance abuse, suicide and things like that.”
  • “One of the things where I see dentists taken a lot is marketing…We’re being oversold on marketing, so that really concerns me about dentists outsourcing too much of that and not really understanding where the ROI lives.”
  • “When I was seven years old, I couldn’t have dreamt this life, and I want [my son] to not have those mental barriers.”
  • “Deceiving yourself that the status quo is going to serve you is delusional, and so my challenge to listeners is when you come to that fork in the road, to choose courage over comfort.”

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SEO Marketing Strategies for Dentists with Mike Pedersen

SEO Marketing Strategies for Dentists with Mike PedersenThis week on the Relentless Dentist Podcast, Mike Pedersen from TheDentalBoost.com will help you improve your SEO marketing strategies. He is on the forefront of digital marketing for the dental industry. If you are looking for ways to connect with your ideal client, SEO can help bring that target client to your front door.

He’s one of the most knowledgeable people I know regarding online marketing for dentists. You may have heard of the term SEO, but not know enough to be dangerous. Dentists may be gun shy about working with online marketing agencies because of lackluster results in the past. Mike can revitalize your website search traffic and improve your marketing efforts.

As dentists, we want to occupy the first page of a Google search for keyword phrases central to our practice, specialty, and location. Your appointments fill up when clients searching for the dental services you provide land on your website. Since every dentist has a website these days, SEO marketing techniques can help you stand out from the crowd. Mike will help you put on your geek hat for a few minutes a month and dig into just how important good SEO strategies are for your business.

 

Key Quotes:

  • SEO is being found when someone types in a specific search term for dentistry in Google.
  • Google is trying to consume more of their first page with ads.
  • The maps listing is only found for certain phrases.
  • Over 50% of people know that the Google ads are first and they skip them and they go right to that first organic result.
  • The searcher is using search engines more specifically. They’re getting smarter.
  • When somebody types in “cost of”, we called them a qualified searcher.
  • Long-tail is where you’re getting 5 – 7 keywords in a search phrase.
  • You should have individual content for each one of your service pages (interior pages).
  • It’s giving Google what they want so they reward us with the ranking.
  • Every dental website page should have a minimum of 2-3 calls to action on each page.
  • Voice search is becoming more and more popular.

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Establishing the Link Between Oral and Physical Health with Dr. Tom Larkin and Dr. Brad Bale

Establishing the Link Between Oral and Physical Health - RD PodcastThis week on the Relentless Dentist, I share a fascinating conversation with Dr. Tom Larkin and Dr. Brad Bale from the Voices of Dentistry 2017 conference. This dynamic duo is leading the effort to highlight the link between oral health and arterial disease – the root cause of many forms of physical illness in this country.

Tom and Brad are collaborating on an initiative to raise awareness about the link between periodontal disease and arterial wellness. The Bale-Doneen method is revolutionizing the treatment of ailments and putting an emphasis on oral wellness. We talk about the research underway which is helping to establish the relationship between heart failure and poor oral health.

On this episode, we also discuss the programs that Brad and Tom have created to train dentists and their staff to focus on a patient’s holistic oral well-being. They’re working to help open the minds of both dentists and patients to help everyone understand the link between oral diseases and a patient’s long-term, overall physical health.

Key Quotes:

  • Inflammation is what drives arterial disease.
  • You really need to maintain the health of your arteries to maintain an excellent quality of life.
  • Understand that our work maintaining a healthy mouth is actually saving lives, not just making people’s smiles look great.
  • The beauty of the Bale-Doneen method is that it’s an exact diagnostic protocol.
  • There are three areas of inflammation that the dentist can address.
  • Our method does actually halt and regress disease. That’s been shown.
  • Most dentists aren’t anchored in insurance.

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Building a Life and Practice Without Regrets with Dr. Peter Boulden

Building a Life and Practice Without Regrets with Dr. Peter BouldenThis week, I’m thrilled to bring you an interview with fellow podcaster Dr. Peter Boulden: dentist, marketer, and businessman extraordinaire. Peter is the brains behind the Bulletproof Dental Practice podcast and the owner of several dental practices.

Peter is here to talk about why he loves the business side of dentistry and what attracted him to the profession in the first place. He’s also one of the best advisors on dental marketing and systems out there, so be sure to tune in for that advice!

We chat about Peter’s first job out of dental school and why he offered to work three months for free – seriously! – just to be at a practice he admired. We then cover entrepreneurship and the ups and downs of owning your own practices. Peter shares some of the quotes and books that motivate him now and in hard times, and why he thinks perfectionism is a detrimental concept. He’s also chock-full of actionable marketing tips you won’t want to miss!

Key Quotes:

  • I knew that my chances of being successful were more enhanced by coming back to the place where people knew and loved me.
  • As a new grad, you have the tools but you are by no means ready to roll.
  • People told me we were gonna fail, which is kind of a blessing because it fuels you every morning.
  • I like the multiple ownership model because it keeps me busy, and I get to flex my muscles with marketing and systems and all that stuff.
  • I’m a big fan of reverse engineering – visualizing what I want and then filling in the steps going backwards.
  • I don’t strive for perfection; I strive for progress and value.
  • People have depth in so many areas that I don’t and I just want to pull all the pearls I can from their brain.
  • No one has a vested interest to grow your practice the way you’re going to.
  • People will pay for value – and the same thing can transcend for dentistry.
  • The only sure thing you have in this world is you. You are your best investment. So don’t doubt for a second that you can do it.

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Sandy Pardue: Increasing Your Case Acceptance (Part 1)

Quotes & Notes:Sandy Pardue: Increasing Your Case Acceptance (  Part 1) - RD Podcast

  • Well first off, it’s (case acceptance) is averaging about 35 percent and that’s really low. A lot of times what we see is that practices are not telling patients what they need, or they’re going to the opposite and going too far into what the ideal treatment plan is.
  • That’s one thing that we really stress to dentists, as well as team members, is you have to tell the patient what they need and what will happen if they don’t get it.

Get out there, utilize the tools like Facebook, you’ve got 1 billion people of Facebook, I mean what a great way to promote your practice and what you can do for your patients.

  • Your most skilled person should be the face of your practice to the person on the phone or the person walking in the door.
  • Back when I worked in a practice at the front desk I used to record all of my calls for that was the best practice.
  • You want to make sure your office is clean, and here is what I want you to do; go sit in your own reception room and look around… You want people to be comfortable.
  • I don’t think you should go so far into that new patient call that they get uncomfortable, but you need enough information.
  • You have to find out what is real for the patient, why do they come there? Maybe it is one little tooth that is bothering them. Listen to what motivated them to get there.
  • The top three patient objections are always going to be un-aware need. They don’t understand that their condition will get worse, it will cost more, and it will not go away. Another objection they will have is fear, and they will not tell you they are afraid. And then the other is a financial problem.
  • After you have presented this you want to ask them this one last question; “Have I answered all of your questions?

If you would like to learn more from Sandy Pardue then you can stay tuned for next week’s episode when we will get into the next five.

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