by [email protected] | Feb 16, 2022 | Prescriptions for your Practice
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How do you level up your marketing strategies, especially in this digital age? You might be dancing on TikTok or pointing at things on IG reels. And I think that’s great, but word of mouth is still a compelling way to generate enthusiasm — mainly Evangelism Marketing.
Evangelism Marketing is an advanced form of word-of-mouth marketing. It’s a cost-effective way that keeps your clients loyal, your brand trustworthy, and your culture robust. Very far from blabbering and spewing nonsensical dental jargon that results in practically nothing.
Today’s podcast is about enthusing your clients. We’re going to be addressing the problem that many practices have become overly reliant on digital platforms. We’re going to infuse some enthusiasm into your routine. We’re going to create a surge of surprise and delight, and I’m going to throw out what I call the Evangelist challenge. Are you curious now? Stay tuned and find out.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “Individuals, patients, in this case, want to make the world a better place. And evangelist customers or clients or patients spread their recommendations and recruit new customers for you, just out of belief in you and what you can do.”
- “If your administrators are maniacs about capturing where patients heard about you from, make sure that they are so good at that.”
- “If you have a practice of 2000, 1% is your super clients — this is your evangelist.”
- “There’s an unlimited opportunity on a practice to do this sort of thing, to pour into your patients, to make remarkable experiences and be extraordinarily extraordinary.”
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by [email protected] | Feb 9, 2022 | Prescriptions for your Practice
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Fact: In today’s polarized and litigious society, it’s easier to complain than find good employees. Crafting a reliable team to work with is almost next to impossible. But there’s still hope.
How do you build a practice with a culture that gives patients an experience in a high trust environment? That gives employees a workplace that provides them both money and meaning? And that ensures the vitality of your business? If you’re asking yourself these questions, you have to listen in.
This week’s podcast topic is about enhancing culture — I’ll be discussing four questions you should ask yourself about every single employee. I’ll cover the most valuable skill a dental practice owner can develop far more valuable than any procedure you can learn or add to your procedure mix. So, if you want a framework that unleashes the genius of your team, a way to diagnose the dysfunctions in your culture, and a method to avoid all that counterproductive advice that inhibits team immunity and holds your practice back, then stay tuned.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “I’m proposing is that we become great at diagnosing the true problem and master the art of building and aligning a team.”
- “Team building is the most valuable skill to acquire in our profession right now.”
- “One of the keys to strong leadership is you teach people how to think. You teach them how you would make decisions, and therefore they can make decisions.”
- “If we start to engage these things, you’ll see people get a little bit better and a little bit more confident, a little bit more decisive, a little bit more service-oriented, and surprise and delight patients a little bit more.”
- “And a lot of people say, I can’t get my team to think like an owner, and that’s a partial truth. They’ll never be as invested as you are.”
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by [email protected] | Feb 2, 2022 | Prescriptions for your Practice
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I’d rather be dumb and antifragile than extremely smart and fragile, any time. — Nassim Nicholas Taleb
In this time of uncertainty, where do you find an anchor where you can draw strength to take on the challenges in your dental practice and push outside your comfort zone? We no longer live in a world of a predictable future. We need to become antifragile to become stronger as we face adversity.
This episode will talk about several ideas, tactics, and practices to help you become more antifragile and how you can fall in love with volatility. I will also share some examples of famous people taking on antifragile identity. Have you heard about Eleanor Effect? Listen in and learn how this can help you improve your day-to-day life.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “They [comedians] were talking about how challenging writing sketch and standup comedy is today because people are so thin-skinned, and you can’t do any political humor without getting half the people off.”
- “If you can truly become antifragile, it’s an unfair advantage in the next five to 10 years for you as a practice owner.”
- “It’s a bad time to be a fragile practice owner, and even a robust practice owner will have challenges with the uncertainty and the volatility that’s been here for the last couple of years.”
- “An antifragile leader will create a higher level of confidence for himself and be the role model for an antifragile culture.”
- “We’re paid based on our ability to receive threats and turn them into solutions.”
- “It’s really beneficial to be very intentional about doing one thing that scares you every day.”
- “The future will get more and more unpredictable as we go on. So it doesn’t really benefit us to try and predict the future, but it does benefit us to be prepared for the future.”
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by [email protected] | Jan 26, 2022 | Prescriptions for your Practice
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Scarcity in abundance. These terms get a little overused, like gratitude, blessed, abundant. We can feel these things, or we can use these things as tools. And the problem that I see here is that we’re living in a vortex of scarcity. We quickly get lost in the labyrinth of overabundant resources that we fail to focus on and address issues that will keep our culture and practice sustainable.
This week’s topic is enjoying cash flow. Today’s episode talks about how you can use abundance as a tool or develop tools that lead you to abundant thinking that make sure that you are taking suitable risks and making the right choices for today, tomorrow, and the future. So listen, take charge, and lead the way!
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “Social media is really designed to create insecurity.”
- “We very intentionally engineer our days to keep us focused on what’s good and what’s possible. Thinking abundantly helps you enjoy cash flow because you’re seeing the opportunities, and you’re taking the calculated risks that keep a practice growing and evolving right.”
- “If you’re going to transform a business or a person, it all starts by transforming a story.”
- “We have to realize that our brain is not designed for wealth. It’s not designed for prosperity. It’s not designed for great days. It’s designed to keep you safe and alive.”
- “Optimism needs to be had with a healthy dash of skepticism.”
- “If you don’t show up with real hope and real abundance, forget about it. Your team is not going to either.”
- “Since I was a little kid, they would say, You are what you eat. Now a lot of our diet comes in from our eyes and our ears because of media.”
- “An investment in your team and your patient experience is the most profitable and predictable investment out there.”
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by [email protected] | Jan 19, 2022 | Prescriptions for your Practice
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According to the 2018 Gladly customer service expectation survey, 68% of customers are willing to pay more if a company offers them excellent service.
How well do you know your customers? What do they love? What gets them excited? What are the things that they most value? These small details account for an exceptional experience that when patients leave your practice, they can’t help but talk about you.
In this episode, I will talk about how you can up the ante in providing remarkable experiences for your patients and the importance of transitioning your team from a sales culture to a marketing culture. Lastly, I’ll share a Ritz Carlton ritual that you can immediately implement in your practice and within the culture. I hope this podcast will help you see that doubling down and creating a remarkable experience for your patients is mission-critical in 2022.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “In that high volume posture, the possibility is to start to escape the downward pressures on your fees and increase your profits by creating a marketing culture and remarkable patient experience.”
- “The bottom line is that a large percentage of practice success stems from how a patient is made to feel, not just how happy they are with your clinical care or the dental outcomes.”
- “In today’s experience economy, patients not only want value but expect exceptional service.”
- “You need to know yourself as the owner, as a leader. You need to know the team. The team needs to know why they exist, where they’re headed and what they stand for.”
- “If you were gonna play a sustainable game, you have to be a little bit selfish and say, this is the type of patient I like to serve. And this is the type of dentistry that I like to do.”
- “Sometimes an experienced dental professional is more task-oriented than relationship-oriented.”
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