by [email protected] | May 20, 2020 | Maverick Mind Shifts
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Dentists have fought for autonomy and independence for so long, and due to the current pandemic, we are now seeing the upper limits of that fight. With most practices shut down completely except for emergencies, many dentists are seeing death to their identity as a result, but we have a great opportunity right now to hit the reset button. Today’s guest is going to take us through exactly what our world could look like once the shutdown is over, as well as the opportunities before us as we head into a new economy in our industry.
Tim Rauch has been on the show before, and he joins me again today to share great insight into how to leverage the opportunities of this unique situation, how to own the space in our practice and our community, and why the “less hours = less income” mindset is a fallacy. His advice will no doubt flip the script on chasing money at the expense of preserving memories and enjoying life, so you don’t want to miss it!
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Key Quotes:
- “The opportunities are going to be for dentists who are good at connecting with other dentists.”
- “The people who have a unique set of clinical skills will always be safer than the generalist.”
- “There is a brighter future in giving people what they want and what they’re willing to pay for out of pocket.”
- “A lot of dentists are seeing almost a death of their own identity at this point in time.”
- “This is a reset opportunity to really acknowledge that some of the things that we do, like trading five days for two days of the weekend, may be a dumb pursuit.”
- “You don’t want to completely trade today for a better tomorrow.”
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by Karah Karah | Apr 5, 2017 | Legendary Leadership, Maverick Mind Shifts
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I met Dr. Jason Campbell at the Voices of Dentistry Summit in Nashville, TN. He has a fascinating story and is engaged in groundbreaking work with patients at his clinic, Cosmetic and Family Dentistry, in Prescott, AZ. From an early age, Jason’s always wanted to be a dentist. Since genetic problems with teeth plagued him from the beginning, he brings a sense of passion to working with patients who present unique challenges.
Jason is a general dentist, but he’s also engaged in complex surgeries and reconstructive dentistry. It wasn’t until he was 14 years old that he was able to get the reconstructive surgery he needed. This allows Jason to relate to patients with challenging cases that other dentists can’t or won’t touch.
Jason is an expert in biomechanical problems and can often bring people relief with minor treatments. He trains doctors to identify underlying causes that often generate a host of symptoms that can lead to an improper diagnosis. He specializes in helping dental refugees who haven’t found success in resolving tooth-related illnesses. In this episode of Relentless Dentist, we’ll talk about how Jason is leading the pack in transforming the practice of dentistry. He’s helping patients who feel like there are no hope and training other dentists to follow in his footsteps.
Key Quotes:
- I feel like there’s this third thing in dentistry that we’re missing – interventional care.
- Dentistry is an act of charity. Charity brings good things into your life.
- You hear of interventional medicine, but you don’t hear that term a lot in dentistry.
- In dentistry, there really are only three things that we contend with. If we can help people avoid these three elements, we can stop 99% of dental problems.
- Inflammation systematically increases your risk for type II diabetes. It increases your risk for pancreatic cancer.
- When you have these three issues: biomechanical problems, acidity problems, and inflammation – that’s what really causing tooth issues.
- You have to start peeling back the symptoms to get the cause to determine what’s the best course of treatment for the person.
- There’s life beyond dentistry.
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by Karah Karah | Mar 29, 2017 | Bold Biographies, Maverick Mind Shifts, Prescriptions for your Practice
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Today’s episode is a little different. Instead of me interviewing our guest, Dr. Bilal Saib of The Passionate Dentist podcast, we interview each other about the highs and lows of our careers and the joys of podcasting.
Dr. B is a fellow dentist and podcaster based in North Carolina. He’s also a frequent missionary to the West Bank, where he performs free dental work in communities in need. In this episode, we talk about how our shows have given us a greater sense of community with other dentists, and dig into our careers.
Dr. B and I talk about the lack of confidence among dentists, which is exacerbated by our tendency to only talk about the good things happening in our practices. We discuss the self-reflection that goes into building your own practice and learning how to manage a team, and how it’s made us better people. Dr. B also shares some of his experiences with missionary work, a unique but meaningful challenge he feels compelled to undertake.
Key Quotes:
- When you decide to own dental practice, you have to step up to the plate and do what is required of you.
- The thing that makes us more fulfilled and makes our practices grow is the psychology of you, the owner, and there’s nothing more powerful in psychology than confidence.
- What the practice requires of me has made me such a better person.
- I go on mission trips because I’m sharing my gift. And my gift is all these little tidbits of things that are lined up perfectly to create this perfect environment.
- I chose to have a low volume, high-quality practice even before I started my practice.
- Dentists are sometimes so benevolent that we forget the time and energy that we put into our education, hiring and firing staff, and patient relationships – there’s a lot of equity there – either because we come from humble beginnings or because we come from a place of give, give give.
- One of the first questions I ask dental students is: “why did you choose to become a dentist?”
- The first check I ever wrote myself was $100. It was a symbolic gesture of my three year anniversary.
- You learn a lot from practice management because when you have a busy practice, you learn what you want and you learn what you really don’t want. And there’s huge value in knowing what you want.
- Don’t treat insurance patients differently than non-insurance patients. Don’t cut your quality short. Do your very best with every patient, even if they’re on insurance.
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by Karah Karah | Mar 22, 2017 | Prescriptions for your Practice
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Disability coverage isn’t something most dentists think about, especially when they feel young and bulletproof at the beginning of their careers. But my guest today, Chris Bransgrove, knows that dentists need to consider the possibility that they could develop a disability and jeopardize their practice and career.
Chris is an advisor at Lucet Advisors and specializes in helping dentists understand the kind of disability coverage they need. When insurance companies know how to stack the deck against your practice, it’s important to have someone on your side that knows the ins and outs of contracts and disability coverage.
Chris and I break down some myths about disability insurance that you may believe and provide you with accurate information instead. We cover a lot of ground, including the definition of disability you want your contract to have; coverage for partial and residual disabilities; what you need to know about coverage for mental health; and much more. Many dentists don’t review this stuff often enough, so be sure to tune in and find out what you should be doing differently!
Key Quotes:
- The insurance companies themselves are smart – they know how to stack the odds against the doctor and in the insurance companies’ favor.
- Disablity insurance itself is nothing more than a promise to pay.
- Generally, when it comes to definitions, the shorter it is, sometimes the better – because if it’s longer, it can leave more room for interpretation.
- What’s important in the language of the contract are the triggers, where this partial benefit kicks in and starts to make up lost revenue.
- When a doctor gets disability insurance for the first time, the insurance company looks at their income and good health – and what a future increase option does is it takes the second requirement of good health off the table.
- An elimination period or a waiting period is basically like a deductible, but instead of being in dollars, it’s in days.
- With vendors now, you can get an additional benefit just to cover student loans.
- Depending on the contract, some claims may be excluded or limited – the biggest one is mental nervous claims, and I prefer there not to be any limiting in my doctors’ contracts.
- There is a policy called overhead expense that allows you to keep the lights on or buys you time to find a suitable buyer.
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Registered Representative and Financial Advisor of Park Avenue Securities, LLC (PAS), 6455 S Yosemite St., 3rd Floor, Greenwood Village CO. Securities products/services and advisory services are offered through PAS, a registered broker/dealer and investment advisor, 303-770-9020. Financial Representative, The Guardian Life Insurance Company of America (Guardian), New York, NY. PAS is an indirect, wholly-owned subsidiary of Guardian. Wealth Strategies Group is not an affiliate or subsidiary of PAS or Guardian. Lucet Advisors is not a registered investment advisor.
PAS is a member FINRA, SIPC
by Karah Karah | Mar 15, 2017 | Magnificent Marketing
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This week on the Relentless Dentist Podcast, Mike Pedersen from TheDentalBoost.com will help you improve your SEO marketing strategies. He is on the forefront of digital marketing for the dental industry. If you are looking for ways to connect with your ideal client, SEO can help bring that target client to your front door.
He’s one of the most knowledgeable people I know regarding online marketing for dentists. You may have heard of the term SEO, but not know enough to be dangerous. Dentists may be gun shy about working with online marketing agencies because of lackluster results in the past. Mike can revitalize your website search traffic and improve your marketing efforts.
As dentists, we want to occupy the first page of a Google search for keyword phrases central to our practice, specialty, and location. Your appointments fill up when clients searching for the dental services you provide land on your website. Since every dentist has a website these days, SEO marketing techniques can help you stand out from the crowd. Mike will help you put on your geek hat for a few minutes a month and dig into just how important good SEO strategies are for your business.
Key Quotes:
- SEO is being found when someone types in a specific search term for dentistry in Google.
- Google is trying to consume more of their first page with ads.
- The maps listing is only found for certain phrases.
- Over 50% of people know that the Google ads are first and they skip them and they go right to that first organic result.
- The searcher is using search engines more specifically. They’re getting smarter.
- When somebody types in “cost of”, we called them a qualified searcher.
- Long-tail is where you’re getting 5 – 7 keywords in a search phrase.
- You should have individual content for each one of your service pages (interior pages).
- It’s giving Google what they want so they reward us with the ranking.
- Every dental website page should have a minimum of 2-3 calls to action on each page.
- Voice search is becoming more and more popular.
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