by [email protected] | May 24, 2023 | Prescriptions for your Practice
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Would you rather be compensated for who you are or what you do? It’s a question worth pondering as you embark on your journey to differentiate yourself in the dental industry.
It’s time to go beyond offering exceptional dental services and create a unique identity that resonates with your target audience. By investing in who you are as a dental practice, you will attract patients who value your unique qualities and are willing to pay a premium for your services.
In this episode, I discuss why this is a really bad time to be “just another dentist.”
- So if you want to know what it takes to increase your revenue with less effort …
- If you’re ready to design your practice’s essence and how it’s perceived by patients …
- If you want to be in a category of one in your community so you can get paid more and take more time off…
Tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.
Key Quotes:
- “Without a clear brand, identity, and messaging, these same practices are gonna fail to establish a memorable and consistent patient experience, resulting in reduced patient loyalty and engagement.”
- “A weak brand fails to build trust and credibility, making it harder to persuade potential patients to choose your services, AKA case acceptance.”
- “A dental practice with a high-impact brand enjoys several advantages. It stands out in the competitive market, attracting more attention and interest from potential patients.”
- “A strong brand establishes trust, credibility, and a positive reputation, making it easier to convert interested individuals into loyal patients.”
- “A high-impact brand fosters patient loyalty and advocacy, resulting in word-of-mouth referrals that reduce marketing costs and increase revenue growth opportunities.”
Featured on the Show:
- People: Dan Kennedy, author and founder of Magnetic Marketing
- People: John Jantsch, author of “Duct Tape Marketing”, speaker, and marketing consultant
- Organization: Nike, a multinational corporation known for its athletic footwear and apparel
- Organization: Apple, a technology company known for its innovative products and sleek design
- Organization: Deloitte, an international professional services network
- Publication: Harvard Business Review, a general management magazine published by Harvard Business Publishing
- Movie: Air
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
Tune in and get more insights on Magnificent Marketing
Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
Featured on the Show:
by [email protected] | Mar 3, 2021 | Legendary Leadership
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Over my years as a podcaster, some of my very favorite interviews have been when I’ve brought friends onto the show, and this episode will definitely fall into that category. Dr. Pete McClellan is a dentist with multiple practices in Kansas City, a visionary, and a fantastic leader who was named a top dentist in Hawaii for two years in a row.
Listen in as we talk about the importance of creating a workplace where people actually want to work, as well as how a mission statement can help to weed out those who don’t fit within the culture of the practice. You’ll learn how we can all balance the need to make money with the desire to have a healthy and sustainable practice, and why creating a critical mass of believable people is one of the most sustainable things you can do for your business.
Be inspired and meet more Legendary Leaders
Key Quotes:
- “You can’t underestimate the power of a believable person in your world.”
- “If you can make more mistakes than anyone and still be successful, then that’s the game.”
- “My darkest moments were my biggest breakthroughs.”
- “There is so much power in finding people whose stories you believe.”
- “We need the practice to be profitable, but we need the practice to be sustainable.”
- “You have to put something in front of that team member that makes them realize they are part of something bigger.”
- “I’d like to give lots of credit to my two awesome business partners, Dr Daniel Rome and Dr Jeff Slutskiy. Our divide and conquer mindset has served us well.”
Featured on the Show:
by [email protected] | Jan 20, 2021 | Legendary Leadership
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Are you looking for more success and happiness? Dr. Paul Goodman is the creator of Dental Nachos, a Facebook group that is 28,000+ members strong and aims to increase both of those things among dentists. Part dentist, part stand-up comedian, part clinical mentor, part practice transition specialist, and one of the funniest people you may ever meet, Paul joins the show today to share his awesome insight.
With a lot of humor, we’re talking about when and why Paul created Dental Nachos, as well as where the unusual name came from. Paul is also sharing why he thinks dental school training is irresponsible, the 3 D’s of dentistry that ultimately hurt the industry, and the legitimate concerns the industry is facing. Listen in to learn how those concerns are influencing the dream of autonomy and practice ownership that dentists strive for—and what can be done about it.
Be inspired and meet more Legendary Leaders
Key Quotes:
- “Dental implants are one of the greatest inventions the world has ever seen.”
- “Get to ‘good-ish’ first, then go from there.”
- “Dental school does not give us the tools we really need to succeed out there in the real world where the game is being played.”
- “I hope I could be part of the solution for dentistry by having some of these tough conversations.”
- “It has become incredibly complex to run a dental practice.”
- “Social media is great, but it lacks context and it can divide as easily as it can bring together.”
Featured on the Show:
by [email protected] | Dec 30, 2020 | Maverick Mind Shifts
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Dr. Laura Mach is a fellow dentist, podcaster, and leadership coach whose focus is on female dental practice owners. Through her Love Your Practice program, she guides clients on how to lead in a way that creates less stress and more peace in their practice and their life.
Listen in as Laura shares her journey into dentistry and why she made the decision to buy her private practice only eight months after graduating from dental school. She’ll also dive into the shift that happened for her to evolve as a leader, why everything we do is driven by only one thing, and why culture change really needs to start from the top to become fundamental to an organization.
Tune in to more Mind Shift Episode Podcast
Key Quotes:
- “If I can be aware of that thought and look at it differently, it’s going to create something completely different.”
- “I questioned the morality of my choice, but at the same time, I still had that fire from the epiphany moment when I knew I could be a dentist.”
- “Entrepreneurs risk their own money and their own comfort because they believe that something better is coming.”
- “You can be a life coach and still worry about the same stuff, because even life coaches have human brains.”
- “My job as a coach is to show people what their brains are doing.”
- “People think if they change the facts, it will change how they feel. But changing the fact does not change how you feel—you have to change what you’re thinking in order to change how you feel.”
Featured on the Show:
