Dr. David Moffet’s Bold Biography

by Karah Karah | Apr 18, 2014 | Bold Biographies

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Quotes & Notes:

• I realized that by doing this for my practice [working on customer service] … I realized that my whole team enjoyed doing this, and this was something that I could teach other dentists to do.
• No one is born with talents.  No one is born a good public speaker.  These are things that people develop by doing.
• “There is no try.  There is only do, or do not.”
• Successful people are only just the same as ordinary people, but they do things that normal people don’t do.
• The main reason for failure is inaction.  By not doing what you need to do.
• I learned customer service from a younger point by being a steward, running drinks.
• I think having a strong close-knit, stable environment is important.
• I started dentistry with the hope that I would be good at it and transfer back to medicine.  The choice of doing another five years of schooling and internship, to then start making a real living was a lot, versus three more years of dental school, and the three more years of dentistry won out.
• I was always prominent with advertisements.
• Occasionally along the way, you do get a staff mutiny, but the best part of the 27 years of dentistry, were the great staff I have had.
• The rest of your staff could be exceptional in their customer care, but there could just be one person, and they may not know what they are saying or don’t even know what they are doing that is rubbing patients up the wrong way.
• The biggest barrier was that I was left-handed, so everything had to be set up left-handed, so it was very hard to employ right-handed in a left-handed world.
• “From day one make this practice the practice you want.”
•  Dr. Moffet recommends with a hint of humor Dr. Suess’s Green Eggs and Ham as a sales book since he never really gives up.
• Look at the successes of other companies outside of dentistry to get a better understanding of your practice.
• The information is free, the library cards are free so there is really no excuse to stay a reluctant dentist.
• The best way to find Dr. Moffet is by going to www.theupe.com or email him at [email protected].

The Bold Biography of Dr. Bruce Baird

by Karah Karah | Mar 15, 2014 | Bold Biographies

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Quotes & Notes:

• There has never been a better time to be a dentist.
• Prosperity is a prerequisite for clinical excellence.
• Probably one of the best things that anyone ever told me was when my counselor my freshman year said, I made a B in freshman botany, and said, “well there goes your chances of getting into dental school. Oh yea there are thousands of people with 4.0s.”  Well, I buckled down from then on.
• My grandfather was a dentist. In fact, he was Babe Ruth’s dentist.
• My dad, you know if you have ever seen the movie The Great Santini, and so everything was my way or the highway, which was very influential as a kid.
• I realized from an early age that I don’t know everything, and so I went around and tried to find people who were where I wanted to go.
• In dental school they taught us how everything has to be done perfect. Well then I learn communication skills. I would identify the things that I didn’t like about my prep.  As the instructor came in, I would say “Well, I don’t really like this wall or that wall,” and they would go “Oh that’s not that bad,” where as if I wouldn’t have said anything they would have grilled me.
• I just knew there were easier ways of doing things, and I have done that my whole career.
• For me after a couple of years dentistry wasn’t the kind of thing I thought it would be.
• I’ve worked the next 30 years trying to figure out the model practice, and like I say, there are no perfect practices, its just a constant improvement.
• January 1^st, of the next year [after my partner had left], we actually produced ten percent more than when both of us were there.
• Being productive is not about speed.  Its about communication.
• I love going to work and I love coming home.
• There is so much more to marketing than advertising.
• We are very saturated but it hasn’t affected our business because of marketing.
• I knew the only way out of those types of things is to buckle up and for me to just work harder.
• You don’t have slow months, you have months that you just aren’t into it.
• I wouldn’t be where I am today if I hadn’t had multiple moments of failure.
• Failure is just the opportunity to learn.
• The older I get the more I appreciate all the things I’ve gone through to get me to where I am.
• Things I can’t control, those are the things that I am most scared of.
• As long as I can believe I can do it, we can figure out a way to do it.
• Don’t waste time worrying about what others will think.  Take great care of your patients and the rest will take care of itself.
• I want to learn from others and share what I have learned
• Live your life out of abundance, not out of scarcity.
• There is nothing wrong with feeling good while doing good.

Important Links:

Dr. Bruce Baird recommends Uncommon by Tony Dungy.
You can contact Dr. Baird at [email protected].
You can also find him at The Productive Dentist Academy and Comprehensive Finance.

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The Bold Biography of Dr. Mike Abernathy

by Karah Karah | Mar 10, 2014 | Bold Biographies

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Quotes and Notes:

• I have seen some trends in dentistry, and unfortunately, some of the things we’ve seen in dentistry the last maybe ten or fifteen years, have been aberrations.
• If you’re not financially independent, it will color your diagnosis.
• If you look at the projections on dental health care, we’re looking at 20% increase in growth in the next twenty or twenty-five years. So, it’s still going to be viable, it’s just going to look different than what we think it’s going to look like.
• I’m really positive on dentistry, I’m just scared that there are people hearing the wrong story.
• It’s not servicing the person, it’s serving them. It’s taking that golden rule a little further.
•  For thirty-five years, almost 37, we had a 30% growth every year.
• If I just wanted to have a certain amount of profit, it might not have worked because what would happen was that the message in my marketing might not be the same as the message that I put out when they actually show up.
•  I had a kid call me the other day, five hundred twenty-five dollars in debt . . .and he wants to go out and slay these dragons—and he can, but that’s a scary obstacle when you start out with that big of a boulder in front of you.
• It wasn’t his clinical skills, it wasn’t where he practiced, it was the limiting beliefs that he carried around.
• It’s much more difficult with a doctor who calls and wants to just take a good practice and make it great.
• Supposition is the biggest enemy of a good business.
• When I look at numbers, it’s the patients talking. When they’re talking, I don’t think most doctors listen. And that’s why the numbers are important.
• Failing to me would be not getting back up and try again.
• I don’t benchmark dentistry. I look at other consumer-driven small business to benchmark.
•  Everybody deserves to have the practice they always thought they would have.

Important Links:

Summit Practice Solutions

Dr. Abernathy recommends that you read: Halftime by Bob Buford, The Real You by  Kevin Leman

Download some of Dr. Abernathy’s invaluable insights here : The Super General Dental Practice & Code Breaker email

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