The 5 Essentials to Depolarizing Your Practice with Dr. Dave Maloley

The 5 Essentials to Depolarizing Your Practice with Dr. Dave MaloleyHow do we secure a productive environment in our practices? One that doesn’t get disrupted by the increasing tension in society and result in a toxic culture that could compromise your livelihood?

Let’s engineer a work environment that brings out the best in you and your team!

In this episode, I talk about the imminent changes in the dental profession that are big long-term wins if we start enhancing our company cultures. I’ll also discuss how to keep your team innovating and encourage your employees to grow their confidence, improve engagement, and experience joy at work.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice

Key Quotes:

  • “Our dental practices are a microcosm for society. Unless we create systems for safety and alignment for our teams, that polarization will create a very toxic culture and undermine your livelihood.”
  • “In all (economic) climates, it’s important that you, as a practice owner, are building your confidence and that of your team.”
  • “Personal issues manifest as work issues all of the time.”
  • “If there aren’t systems for frequent and open dialogue, there’s a very good chance there’s some toxic behaviors hidden from you, the doctor. Those are the ones that explode and hurt you, patient care, and others on the team.”
  • “Make sure you have some sort of no gossip policy.”
  • “Make sure that you have systems for recognition.”
  • “If you, the doctor, don’t engineer an environment that brings out the best in you, patient care and your pay will eventually take a hit.”

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Leveraging the Power of Trust by Stuart Faught

Leveraging the Power of Trust by Stuart Faught

This week’s guest, Stuart Faught of Praze, is a well-known figure in the dental sphere as his expertise in reputation management has assisted thousands of dental practices to grow exponentially by helping them develop and enhance long-term trust. 

Listen in as Stuart offers some tips on leveraging excellent patient treatment and excellent patient experience into quantifiable online reviews to establish yourself as the most trusted dentist in your community. We also talked about how you can lower your marketing costs by building your practice while boosting your reputation.

Tune in and learn more about Magnificent Marketing

Key Quotes:

  • “Leveraging these different platforms to establish yourself as the most trusted dentist in your community is key now more than ever.”
  • “I think dentists really need to understand that they have an amazing opportunity to literally be perceived and literally be the most trusted dentists in their town.”
  • “Know where you’re at and then focus where it matters.”
  • “It’s interesting to know that the most profitable practices, they all had one thing in common according to our studies. What is that one thing? They all had 300 or more testimonials.”
  • “It’s always been my goal and mission to every practice we work with to help them become the most trusted dentist in their town. And we feel like the realistic path to achieving that is that one simple thing, let us help you get 300 positive reviews on Google.”
  • “I quickly learned that really what was getting the patient from an internet search into the actual chair was those doctors who had the most and best reviews.”
  • “There’s still a lot of the doctors who don’t realize that as a rule of thumb, the more positive reviews you have on Google, the more likely you are to be rewarded by Google and popping up in a search.”
  • “I know that practices really value growing by word of mouth and it’s something that any business owner can take pride in. But I think that a lot of dentists still don’t realize that online reviews are modern-day word of mouth, right? And they’re these digital testimonials that live forever.”
  • “They call that review marketing and it’s basically taking your positive reviews and marketing them over and over and over again. So the best way to do it is to leverage them on your website.”
  • “I think that definitely, everyone should be on the same page as far as the doctor’s vision for the practice.”
  • “If and when you get that negative review, it’s almost a great thing. As long as you’ve got a system in place, that’s gathering a bunch of positive reviews because you know, it makes those positive reviews look even more authentic.”

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Powerful Lessons Learned from the Dying with Dr. Thomas Grass

I am re-releasing one of the more popular and the No. 1 most downloaded episode of all my podcasts. It features the incredibly insightful Dr. Thomas Grass as he recounts the story of how he found dentistry and the path that led him to this career. This is one of the most powerful conversations I have ever had on the show, as Tom delves deep into the importance of being present and how to avoid always looking to the future or your next achievement.

We discuss what Tom calls the UFO method and how to use this when approaching unpleasant discussions or delivering difficult news. You’ll learn how to create satisfaction out of inherently unsatisfying experiences. Listen in as we share personal stories about making connections with the people in our lives and touch on the responsibility you have to yourself to do the same.

Tune in and meet more Legendary Leaders

Key Quotes:

  • “The minute you turn your patients into problems, tasks, or room numbers, you’ve failed.”
  • “Dentistry checks all my boxes; you get to take care of people for a long time, you get to know people, and you get to be hands-on.”
  • “Hospice is really good at showing you all the pieces and parts that surround someone’s life.”
  • “You don’t know what people are living with, what people regret.”
  • “Tell people what you need from them and give people what they want from you.”
  • “When you are caring for people, you are giving away your emotional energy to them.”

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Making The Best Even Better with Drs. Molly and Corey Karmazin

Two of my favorite people in this profession, Dr. Molly Karmazin and Dr. Corey Karmazin, join me on this week’s podcast to unpack their secrets to success. Drs. Corey and Molly are among those featured in my “Dentist On A Mission” book. They practice in a gorgeous, state-of-the-art facility in Sioux Falls, SD alongside a very enthusiastic high-performance team.

Listen in as Drs. Molly and Corey talk about how they made their scratch-start dream a reality, how they continue to reinvest in their practice and refine their leadership style to make the best better. They will also share their insights on culture, systems, and lifelong learning.

Tune in and find more Legendary Leadership

Key Quotes:

  • “They said in school, one of the hardest things you can do is probably start your own from scratch. And we were like, let’s do it.”
  • “I think with the information overload that we get now, I think it would feel daunting. I’d probably still do it [a startup practice].”
  • “We’re always big in putting time and effort back into the team because I think it always pays off in spades.”
  • “Sometimes you take it personally when people make a decision to make a change. And I feel like there’s no real substitute for just experiencing that. And I won’t say that it makes you kind of cold, but it makes you realize to really appreciate what you have at any given time and just know like there’s going to be things that are switched out.”
  • “Anytime someone leaves, this is always for the better. And then it makes our expectations and levels even higher for the next one and we’re quicker to make decisions whether things are working or not.”
  • “The thing that I’ve learned, probably the most in the last couple of years, is we’ve found our voice and it doesn’t have to come off as bossy. And being a leader is telling people what you want and giving them the tools to be able to do that.”
  • “We had to invest in technology. We had to computerize the office because I wanted to have a seamless flow from our Sioux Falls office to this office. So it was kind of fun.”
  • “I still can’t believe we still have patients that we saw like day one. I felt like I knew nothing. I felt like my skills were there, but they weren’t there where they are now. And you’re just like, Oh, these people saw it in you. And they were like, you can do it.”
  • “I think doing it on your own, from the get go, you invest so much more in yourself and the business. Whether it’s with technology or remodel, whether it’s just trying to be on top and up, we just constantly re-investing.”
  • Every single patient through the door has either come because they’ve picked up the phone and took a chance on us or they have now told other people. And so, we really do very little advertising. A lot of our patients come from, Hey, so-and-so told me to come see you.”
  • “Our confidence in ourselves that we can deliver has made a huge difference.”
  • “You don’t know what you don’t know and you think you’re doing a good job and you can do great dentistry forever in that little bubble. It’s just been such a pleasure to burst outside of it and to be able to start different things.”
  • “Make connections with dentists all across the country and even the world.”
  • “You can’t complain and get angry and bitter when you come from a place of gratitude.”
  • “Starting each day with a thing of gratitude, I think, has changed everybody.”

Corey and Molly Karmazin started their dental practice 18 years ago in Sioux Falls, SD. They have embraced continuing education and technology and A-Team atmosphere at their office. Grace, Gratitude and Attitude help make each day at Karmazin Dental a GREAT DAY!

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Obsessions Become Your Possessions with Dr. Peter Bowman

It feels great to reconnect with a good friend, Dr. Peter Bowman, whom I guested in my podcast 5 years back talking about The Art of Believing and Achieving. Fast forward to the present, Peter now owns a world-ranked 9-hole golf course and his dental practice is currently focused on implant cases in varying degrees of complexity, sedation dentistry, and Invisalign.

Listen in as Peter gives us a glimpse of what his work week looks like, his undertaking outside the practice, how he adapted his practice model to his other ventures, biohacking, and a trip down memory lane on how luck played a role in why he got into dentistry.

Tune in and find more Bold Biographies

Key Quotes:

  • “Doing more efficient scheduling and delegating to the assistant, scheduling docker time and assistant time, we still have to kind of stay on top of that sometimes. But you know, just like anything else, nothing goes perfectly. All we can do is to make it better with each day.”
  • “You’re putting out fires the whole time. You don’t have enough time to figure out where you want to grow and do new things, and doing that buffer time is really hard to even get scheduled. But you know, once you’ve got it and formed that habit, it’s been the best thing I made in the long time.“
  • “A lot of my time is spent marketing and finding opportunities for growth, figuring out what service we don’t offer, the other offices in the area don’t offer, and finding a way to introduce that into the practice, picking a little niche to take care of.”
  • “I think you can do a fee-for-service model pretty much anywhere, but you really have to make yourself stand out and differentiate yourself.”
  • “We still do most of our approach based on finding out what the issues are, finding out what the patient wants, telling them how we can give them what they want, here’s what more we can do. And it just seemed to work for us. We built up a lot of trust and people keep coming back. So that’s how we do it.”
  • “You become what you think about.”

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“Why NOT me?” With Dr. Jordan Brown

“Why NOT me?” With Dr. Jordan Brown

Dr. Jordan Brown reminds me of what’s good about the profession of dentistry. His “Why not me?” attitude is truly admirable. He may be a resident, but don’t let his youth fool you — he is wise beyond his years. His robust story, compelling bio, and positive disposition will surely inspire many in our profession.

Listen in as Dr. Jordan talks about skyrocketing dental tuition, becoming a lifelong student of clinical and communication skills, the importance of access to care of the underserved, and leveraging Instagram as a force for good.

Tune in and find more Bold Biographies

Key Quotes:

  • “From seeing that transformative experience from a close family member of mine, that kind of led me to want to not only be a dentist, but be a dentist that’s practicing in underserved areas where I know my work will have the biggest impact on those patients.”
  • “I knew I wanted to work in these [underserved] communities and I knew I wanted to have advanced training. So that way, when I did go out and venture on my own, I would know how to handle these cases in a methodical way. Not only just to get the job done, but to get the job done well.“
  • “Information should be shared. Knowledge is power.”
  • “There are a few different ways that dental students can pay for tuition. One is loans. Most people do that. Second, military. Military is a fantastic option for paying for dental school. But there’s a third lesser-known option that a lot of people don’t know about. And that’s what I did. So I did the National Health Service Corps scholarship program.”
  • “You can either work in a fairly qualified health center, you can work in private practices, you can start your own practice. From a private practice standpoint, you can start a practice, but it has to satisfy the criteria that the program sets forth.”
  • “In my life I always follow the model of ‘Why not? Why not me?’”
  • “I never let difficulty deter me from reaching my goals. And I highly encourage all your listeners, students, dentists, just to think about why can’t you be that person that great things happen to.”
  • “You have to make your patients like you because people buy things from people they trust. Patients will not accept your dental treatment recommendations if they don’t like you.”
  • “The last thing that I think is really important is that, when you’re checking out your patients at your desk, give them your personal cell phone number.”
  • “You have to go above and beyond for your patients because they can go anywhere else to get that treatment.”
  • “You can always improve upon yourself and always have a growth mindset. That when you have any setback, any failure in your career, just use that as an opportunity to learn, grow, and improve and just to do better.”

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Finding The Right Hire For Your Business With Laura Nelson

Finding The Right Hire For Your Business With Laura NelsonHiring is complicated. You don’t want to be working with a team who doesn’t embrace and support your goals. Good thing Laura Nelson is there to guide us throughout the process. She recently released a new book, “Hiring without Hesitation: A How-To for Small Business Success” which I am excited to share. I’ve known Laura for a long time, and I admire the honest value she’s bringing to the dental industry.

Listen in as Laura talks about best practices in hiring the right people for your practice and how to quickly spot a potential rockstar. She also touches on office culture and why you should involve the whole team in the hiring process.

Be inspired and meet more Legendary Leaders

Key Quotes:

  • It starts with leadership. It really starts with your attitude about hiring. if you think there’s no good people out there, then there’s going to be no good people out there.”
  • “You need to have an environment and a culture where people want to come to work there because they’re considering potentially leaving somewhere else maybe, or part-time or whatever to come to you.”
  • “If you wait to just hire when you need it, and you’re desperate, you’re gonna hire a square peg and try to put it in a round hole and then you’re going to fail and then you’re going to hit hiring and it’s going to be the cyclical problem that you have.”
  • “Always be looking. Don’t rely on just when you need it. ‘Cause if you wait until then it’s going to probably be too late.”
  • Let them [team] know that you’re always looking. First of all, it’s going to keep them on their toes. And then second of all, they’re not going to be whispering in the break room going,” Oh my gosh, you know, the [boss] is doing an interview. Who’s he canning? Who is he letting go?” Right? Like it’s just full transparency. So I definitely think involving your team is an important part.”
  • “There’s a difference between a job description and a job advertisement. So we need a job description, right? We need a checklist of what are they going to get trained? What are they responsible for and what are they accountable for? But an advertisement is meant to attract.”
  • “I’ve had some dental assistants who are amazing at six months and I’ve had some that stink after six years. So, it doesn’t really matter, the amount of experience. So, really going through your job ad and saying, what is required? And then what is nice to have?”
  • “ I’ll take personality over experience all day long.”
  • “I want somebody to be teachable with experience. That’s the best, that’s the rock star, right? But if they’re not teachable and they’ve got a lot of experience, like you said, they could be stuck.”
  • “And again, it ties back to the leadership and the culture. You know, you’ve got to foster a culture, that’s like that, the ability to make mistakes, the ability to learn and grow their ability to take responsibility, to work together as a team for you to be vulnerable for.”
  • “You can take a rockstar, put them in a bad culture and kill them. Or you can take an average employee and put them in an amazing culture and make them a rockstar.”
  • “Reference checks — and I’ve been guilty of not doing them. You’ve been guilty of not doing them. They are so important. And it’s important.”

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Making Introversion Work To Your Advantage with Matthew Pollard

Making Introversion Work To Your Advantage with Matthew Pollard I have a confession to make. My journey to business was not a piece of cake. You see, I’m an introvert posing to be an extroverted guy trying to connect with the community where I was building my practice. Then came Matthew Pollard, the person that I can relate to. He is the author of the well-received books “The Introvert’s Edge. How the Quiet and Shy Can Outsell Anyone” and “The Introvert’s Edge To Networking”. He’s also a confessed introvert. Yet, instead of making his introversion a handicap, he successfully transformed it into an asset and made it work to his advantage.

Listen in as Matthew talks about how to find systems that will allow you to fill those skills gaps and leverage on your natural introverted strengths.  Find a strategy as an introvert that will work for you.

Be inspired and tune in to more Magnificent Marketing Episode Podcast

Key Quotes:

  • “I think the important thing people will realize is, being an introvert doesn’t mean you’re a second-class citizen. It also doesn’t mean you should behave more extroverted and that’s the key to success.”
  • “The important thing for introverts to know is that your job is not to educate the client with your years of experience. It’s to motivate and inspire action while embedding you as the only logical choice of which to do that action with.” 
  • “So the biggest thing that I want everyone to know is first, you don’t need to be extroverted. But as an introvert, it’s not over. Educate and inform to get them to make a decision. It’s to tell them what they need to know to help them make an easy decision.”
  • “Let’s frame this in a way that everyone will understand. Real costs — Okay, I’m going to need concentrating because I haven’t done this expensive thing. Second, opportunity costs. Here’s what it’s going to look like if I grind my teeth for the next 20 years and the expensive treatments that I’m going to potentially have because of that.  And the emotional cost is, I’m stressed.”
  • “You said, we know this, we know this, we know this, we know this. Yes you do. But by saying all of these things, here’s what I hear as a customer. Okay. Fear, fear, jargon, issues, risk, fear, and money. That is all I hear in my head. It sounds like you’re trying to scare me into spending money. It does not sound like you care.”
  • “People always have the money. They just act to you that they don’t because all they’re hearing is jargon. Now your teams are just as bad at this. As a matter of fact, they are less experienced than you.”
  • “Don’t sell stuff to people that they don’t need. Which story I’d prefer you to is just use logical detail because then, you won’t get the sale. But if you go in to tell a story, make sure that the person will truly benefit.” 
  • “If you choose a clientele that you really serve, well, then look at the three major outcomes, or the three major problems that they had and create one story for each one of those. Then learn those stories and practice those stories yourself, and like, just roll off the tongue.” 
  • “Congruence and comfortability and repetition of people hearing the same story over and over will motivate them to take action.”
  • “Things have changed. We don’t like getting scared into decisions anymore, right? We love to believe that the person if we believe that you care, we’ll buy anything you put in front of us. If we believe that you’re trying to monetize, we’ll buy nothing. And then we’ll start looking around.”
  • “In truth, the reason why a lot of your customers don’t respect you like they used to, the reason why a lot of your customers aren’t open to you suggesting what to buy is mainly because it’s a marketing issue. You don’t know how to articulate your value.”
  • “We have to confront that stigma because it doesn’t mean being introverted, doesn’t mean we’re second class citizens. It means our path to success is just different to that of an extrovert. The other thing is we have to stop using it as a crutch.” 
  • “Empathy is hugely leadership. Empathy is massive in sales listening. It’s something that extroverts perhaps don’t do so well. And because of that, again, we have a massive advantage.” 
  • “I’ve been responsible for five multimillion-dollar success stories. So for me, one of the things that I always try to get people to understand about my story is that being an introvert doesn’t mean you can’t succeed unless you decide.”
  • “Find a strategy as an introvert that will work for you. And you’ll realize that when you find that strategy, you’ll actually run circles around those people that seem to be natural because a system will always outperform one that doesn’t have one.”

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Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

Tune in and get more insights on Magnificent Marketing

Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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Balancing Profitability and Sustainability with Dr. Pete McClellan

Balancing Profitability and Sustainability with Dr. Pete McClellan Over my years as a podcaster, some of my very favorite interviews have been when I’ve brought friends onto the show, and this episode will definitely fall into that category. Dr. Pete McClellan is a dentist with multiple practices in Kansas City, a visionary, and a fantastic leader who was named a top dentist in Hawaii for two years in a row.

Listen in as we talk about the importance of creating a workplace where people actually want to work, as well as how a mission statement can help to weed out those who don’t fit within the culture of the practice. You’ll learn how we can all balance the need to make money with the desire to have a healthy and sustainable practice, and why creating a critical mass of believable people is one of the most sustainable things you can do for your business.

Be inspired and meet more Legendary Leaders

Key Quotes:

  • “You can’t underestimate the power of a believable person in your world.”
  • “If you can make more mistakes than anyone and still be successful, then that’s the game.”
  • “My darkest moments were my biggest breakthroughs.”
  • “There is so much power in finding people whose stories you believe.”
  • “We need the practice to be profitable, but we need the practice to be sustainable.”
  • “You have to put something in front of that team member that makes them realize they are part of something bigger.”
  • “I’d like to give lots of credit to my two awesome business partners, Dr Daniel Rome and Dr Jeff Slutskiy. Our divide and conquer mindset has served us well.”

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