by Karah Karah | Mar 22, 2014 | Bold Biographies, Magnificent Marketing
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Quotes & Notes:
- You are never going to be preempted with the full knowledge of something before making that decision.
- Successful people take action now and correct course along the way.
- I feel like a lot of the work ethic and discipline and that ability to see through challenges, I feel like I have to credit my parents for that.
- The world is not just moving through us in a transactional point, but more so that you’ve got to move through it in an emotional point, a heartfelt point.
- We got one phone call in out of a $10,000 drop out of a mailers [at the opening of my practice].
- Once I figured out all of the avenues, business planning, the marketing, how to build a world class team, then I really got the big picture.
- My goal isn’t to make you the smartest dentist. My goal is to shorten the learning curve, so that way the success you want tomorrow, we can gain it a little bit faster.
- Those first few years of starting our practice was a challenge.
- The dark days are your motivation.
- Success is buried on the other side of frustration.
- You cannot be the sandwich maker and the sandwich shop owner.
- There is no substitution for implementation.
- Ordinary things consistently done yield extraordinary results.
- People don’t buy from you when they understand you. People buy from you when they feel understood.
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by Karah Karah | Feb 22, 2014 | Magnificent Marketing
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Quotes and Notes:
- Value is a perception, not a calculation.
- Dentistry is perceived as a much lower value by most people than it actually brings to their lives.
- Patients care more about their experience than your expertise!
- [Everything in the practice] is either increasing my willingness to be a patient and to accept treatment or it’s decreasing it. Nothing you do is neutral!
- This environment is about helping people understand why dentistry is important.
- It always starts with building the team. You’ve got to have 100% of the team choosing a good attitude every day.
- Everyone should be greeted by name.
- Answer the phone . . . 1 out of 4 calls goes to voice-mail.
- 60% of first-time callers that go to voice mail, never call back.
- Fifty percent of bad reviews can be fixed with an apology . . . It’s always easier to acknowledge it and fix it.
- Have a systematic, consistent process of generating new reviews.
- You can pretend that human nature isn’t true, but it’ll be to your detriment. Most people spend most of their money irrationally.
- The #1 app used by 5x is Facebook . . . you don’t need to be Tweeting every day.
- It’s so important to have a good, clean, modern website with ever-changing content.
- It’s a very emotional decision for most people to choose a dentist.
- Who among us cannot register indifference in five seconds??? You don’t ever want to be projecting indifference in a healthcare/service environment.
- A dentist has to be a leader. You are in charge of that environment. It all radiates from you.
- 32% of your dormant patients have found another dentist.
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by Karah Karah | Jan 26, 2014 | Legendary Leadership, Magnificent Marketing
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Notes & Quotes:
- In this day and age, we can’t afford to not network . . . it’s critical for the advancement of our careers
Coffee, lunch, coffee came from the way I structured my days.- We don’t understand the real value of human connections.
- My definition of networking is really creating mutually beneficial, long-term relationships without a predetermined outcome in mind.
- Connections + community + belonging = networking
- It feels good to help people solve the problems that they are facing.
- There’s a sense of gratitude and meaning in those connections.
- Your success depends on building these relationships.
- Meaningful connections means really understanding what drives and motivates another person.
- This is not about transactional relationships.
- Be the best version of yourself wherever you are.
- Always say yes! . . . go in with a “yes” attitude.
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by Karah Karah | Oct 22, 2013 | Magnificent Marketing
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Quotes & Notes:
- “The first thing you want to do is make sure you at least have some basic type of website set up.”
- “Go out and start putting some content together.”
- “Another highly searched term is emergency dentistry.”
- “Be very active in areas where housewives are active, like Facebook and Pinterest.”
- “As long as you’re posting once, twice, three times a day, which isn’t hard to do, you’re gonna start interaction.”
- “The very top searches (on the web search page)…those are all done by Google Plus Local.”
- “Bright Local…you need to have your site in all the free directories.”
- “…and you can do that on Twitter just by looking for a hashtag.”
- “Twitter is a great networking tool.”
- “Form some type of collaboration out there with other business owners in the local area that have the same type of customer.”
- “Even if you are not comfortable networking, you gotta do it.”
If you would like more insight from Mike, check out selfemployedking.com
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by Karah Karah | Sep 24, 2013 | Magnificent Marketing
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Quotes & Notes:
- “Retention is the new acquisition.”
- “When I say focus on retention, it is a deliberate strategy.”
- Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
- “You are only thinking about the expense and you are not thinking about the return on that investment.”
- “Print does not have to compete with as much noise.”
- [the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
- “For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
- “Most popular size for a newsletter is a 4-pager.”
- “There should be no selling…you can share a story about how one of your services has helped a patient.”
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