by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
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Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
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by [email protected] | Mar 3, 2021 | Legendary Leadership
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Over my years as a podcaster, some of my very favorite interviews have been when I’ve brought friends onto the show, and this episode will definitely fall into that category. Dr. Pete McClellan is a dentist with multiple practices in Kansas City, a visionary, and a fantastic leader who was named a top dentist in Hawaii for two years in a row.
Listen in as we talk about the importance of creating a workplace where people actually want to work, as well as how a mission statement can help to weed out those who don’t fit within the culture of the practice. You’ll learn how we can all balance the need to make money with the desire to have a healthy and sustainable practice, and why creating a critical mass of believable people is one of the most sustainable things you can do for your business.
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Key Quotes:
- “You can’t underestimate the power of a believable person in your world.”
- “If you can make more mistakes than anyone and still be successful, then that’s the game.”
- “My darkest moments were my biggest breakthroughs.”
- “There is so much power in finding people whose stories you believe.”
- “We need the practice to be profitable, but we need the practice to be sustainable.”
- “You have to put something in front of that team member that makes them realize they are part of something bigger.”
- “I’d like to give lots of credit to my two awesome business partners, Dr Daniel Rome and Dr Jeff Slutskiy. Our divide and conquer mindset has served us well.”
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by [email protected] | Jan 20, 2021 | Legendary Leadership
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Are you looking for more success and happiness? Dr. Paul Goodman is the creator of Dental Nachos, a Facebook group that is 28,000+ members strong and aims to increase both of those things among dentists. Part dentist, part stand-up comedian, part clinical mentor, part practice transition specialist, and one of the funniest people you may ever meet, Paul joins the show today to share his awesome insight.
With a lot of humor, we’re talking about when and why Paul created Dental Nachos, as well as where the unusual name came from. Paul is also sharing why he thinks dental school training is irresponsible, the 3 D’s of dentistry that ultimately hurt the industry, and the legitimate concerns the industry is facing. Listen in to learn how those concerns are influencing the dream of autonomy and practice ownership that dentists strive for—and what can be done about it.
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Key Quotes:
- “Dental implants are one of the greatest inventions the world has ever seen.”
- “Get to ‘good-ish’ first, then go from there.”
- “Dental school does not give us the tools we really need to succeed out there in the real world where the game is being played.”
- “I hope I could be part of the solution for dentistry by having some of these tough conversations.”
- “It has become incredibly complex to run a dental practice.”
- “Social media is great, but it lacks context and it can divide as easily as it can bring together.”
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by [email protected] | Jan 13, 2021 | Maverick Mind Shifts
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Are you a high-achiever? If you answered yes, you’ll definitely want to listen to this episode. Dr. CK Lin is an executive mentor for high-achievers who supports them to be the leaders they’ve always wanted to be—and to achieve success beyond material things. CK is also a master interviewer with a podcast called Noble Warrior, where he goes right to the heart of things and dives into what really matters.
In this episode, CK is discussing how the idea for his podcast came from Burning Man, how he got started in the coaching business, and why it matters how leaders show up. Listen in to learn his tips on personal mastery, how to gain momentum to impact people and patients in your practice, and the one key question you should be asking to get real clarity in your life and business.
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Key Quotes:
- “If it’s not deep, it’s not worth doing.”
- “You need to find what is harmonious for you.”
- “Human beings don’t like to be told what to do.”
- “At its best is harmony; not at its best is performance.”
- “Copying your competitors is a good shortcut, but if that’s your only strategy to be successful, you’re not going to be an industry leader or innovator.”
- “All those disempowering beliefs are obstructing you from this inner source of power and ideas and creativity and inner peace to actually make the kind of impact that you want to make.”
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by Karah Karah | Sep 27, 2017 | Bold Biographies, Legendary Leadership, Magnificent Marketing
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In this episode, Dr. Dave Bender (Fishers, Indiana) shares his entrepreneurial journey with us and explains how he balances both managing his three dental practices with living a healthy, active lifestyle. 
His early-set goal to own multiple practices was challenged with the difficulties of clinical dentistry, but he shares how his bigger vision for what he projected his business to become was the driving force for his success.
Dave carries with him a powerful message that can transform the way we run our practices. His progressive thinking coupled with his early childhood influences pushes him to always “be comfortable with being uncomfortable”.
In this episode, he shares how his experiences in corporate dentistry at Heartland Dental surprisingly counter the attitudes shared by most practicing dentists. He describes his continuing education courses with Heartland Dental as a value that he, otherwise, would not have experienced in a smaller practice. He later explains how he was unhappy with starting an associate driven practice because of the demanding high capital it required. He now thrives, in multiple aspects, with a co-partnership business model.
Key Quotes:
- Let us live so when we come to die, even the undertaker will be sorry. – Mark Twain
- With my early struggles – I was forced to be a better marketer, I was forced to run my practice a better way.
- I was forced to do whatever it took to make the patient experience what it could be so that they would tell their family and friends – and that’s honestly how we grew.
- The difficulties we had in the first couple of years forced me to be better and more intentional about our growth process.
- In 2013, I started an associate driven practice and that was a major mistake.
- Some will be good, a few will be great, but only one will be the best.
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