by Karah Karah | Mar 1, 2017 | Bold Biographies, Magnificent Marketing, Prescriptions for your Practice
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This week, I’m thrilled to bring you an interview with fellow podcaster Dr. Peter Boulden: dentist, marketer, and businessman extraordinaire. Peter is the brains behind the Bulletproof Dental Practice podcast and the owner of several dental practices.
Peter is here to talk about why he loves the business side of dentistry and what attracted him to the profession in the first place. He’s also one of the best advisors on dental marketing and systems out there, so be sure to tune in for that advice!
We chat about Peter’s first job out of dental school and why he offered to work three months for free – seriously! – just to be at a practice he admired. We then cover entrepreneurship and the ups and downs of owning your own practices. Peter shares some of the quotes and books that motivate him now and in hard times, and why he thinks perfectionism is a detrimental concept. He’s also chock-full of actionable marketing tips you won’t want to miss!
Key Quotes:
- I knew that my chances of being successful were more enhanced by coming back to the place where people knew and loved me.
- As a new grad, you have the tools but you are by no means ready to roll.
- People told me we were gonna fail, which is kind of a blessing because it fuels you every morning.
- I like the multiple ownership model because it keeps me busy, and I get to flex my muscles with marketing and systems and all that stuff.
- I’m a big fan of reverse engineering – visualizing what I want and then filling in the steps going backwards.
- I don’t strive for perfection; I strive for progress and value.
- People have depth in so many areas that I don’t and I just want to pull all the pearls I can from their brain.
- No one has a vested interest to grow your practice the way you’re going to.
- People will pay for value – and the same thing can transcend for dentistry.
- The only sure thing you have in this world is you. You are your best investment. So don’t doubt for a second that you can do it.
Featured on the Show:
- Dr. Peter Boulden: [email protected] | (678) 887-1005
- Bulletproof Dental Practice
- Atlanta Dental Spa
- It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
—Theodore Roosevelt - Tim Ferriss
- Dr. Rich Creasman
- David Hornbrook
- Dr. Debra Gray King
- Dr. Trent Smallwood
- Dr. Mark Costes on Bulletproof Dental Practice: Expanding Your Practice Through Acquisitions
- Dr. Steve Rasner on RDP: Dr. Steven Rasner’s Bold Biography
- Dr. Steve Rasner on BDP: How to Have A Thriving FFS Dental Practice
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Michael Gerber and Chet Holmes
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
by Karah Karah | Oct 10, 2015 | Bold Biographies
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Quotes & Notes:
- “You can have everything in life you want if you will just help enough people get what they want,” Zig Ziglar.
- “Do or do not, there is no try,” from Star Wars.
- Growing up I worked hard and my dad was very successful, he owned some newspapers; so I was always taught hard work.
- I don’t know how I made school a career because I am a horrible student. But since dental school, I mean, I am a voracious reader. I can’t get enough of learning…I’m always at a CE course.
- “You can be a great clinician and a great businessman,” Mark Costes. After I had that conversation with Mark and had a paradigm shift, we just grew exponentially. Now we are a multi-million dollar practice.
It’s just like everything else; there are few things in dentistry that we can do that are not repairable. Just get in there are get started.
- (On the change in insurance) And I said to myself, there are two options here, either I put a gun in my mouth, or you put on your big boy pants and you get through this, you figure it out.
- I’ve just had to become much more efficient and purposeful with what I do with my time.
- That’s when we got together with a graphic designer and took all of our backwoods modality of the whole thing, polished it up, and made it beautiful, and really dialed in all the ins and outs of the whole thing, to make it so another dentist can get this kit. It is just super straight forward and easy to implement.
- No matter where you are at in your practice, if you find a mentor, if you read a ton, join a mastermind group, whatever, but there is no need to reinvent the wheel. You find somebody who is doing or has done, and you latch onto their coattails.
- Dr. Jason Lowry would suggest every dentist read How to Win Friends and Influence People by Dale Carnegie.
If you would like to learn more from Dr. Jason Lowry, or about his product, you can go to catalystdentalsolutions.com or implantmarketingkit.com or even email him at [email protected].
If you enjoyed this episode, we would love a 5-star review on iTunes:
by Karah Karah | Aug 14, 2015 | Bold Biographies
Podcast: Play in new window | Download
Quotes & Notes:
- Whether you think you can or you think you can’t, you’re right.
- The possibility of being more of an entrepreneur as a dentist was really what made me go that direction [of being a dentist].
- There are a lot of different models in dentistry. I think one of the more popular models is to build your practice the first few years to a comfortable size and then basically maintain that exact practice for 30 years and then retire. For me, I just sort of push into the next level every year and try to do something new and different.
- I found a good, nice visible location, and then had a marketing plan in place, made it into a nice attractive practice, had smart insurance participation. A lot of planning went into it to make the practice look different from the rest of the practices out there.
For the dentist that is struggling to get into ownership, one of the things that I have learned over the years is pursue multiple paths at the same time.
- In my career, the two points of frustration were definitely when I first graduated residency and did not have a very successful associateship path and during my first startup, I really learned a lesson. I found this area that had high demand, but they’re really weren’t commercial spaces available.
- What are you scared of? The little old lady who has been wearing her dentures for decades and just wants a nice replacement.
- What have been the main barriers to your success? Mainly mindset, what’s in between my two ears.
- Go out there find the dentists that you want to spend time with.
- Dr. Graham Dersley would recommend that every dentist read How to Win Friends and Influence People by Dale Carnegie, as well as The Goal by Eliyahu M. Goldratt and Jeff Cox.
If you would like to learn more from Dr. Graham Dersley, you can reach him with his email, [email protected] or even on Dental Town. If you would like to learn more about the meeting you can go to practiceonfire.com where you can also register.
If you enjoyed this episode, we would love a 5-star review on iTunes:
