by [email protected] | May 5, 2021 | Prescriptions for your Practice
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How do we secure a productive environment in our practices? One that doesn’t get disrupted by the increasing tension in society and result in a toxic culture that could compromise your livelihood?
Let’s engineer a work environment that brings out the best in you and your team!
In this episode, I talk about the imminent changes in the dental profession that are big long-term wins if we start enhancing our company cultures. I’ll also discuss how to keep your team innovating and encourage your employees to grow their confidence, improve engagement, and experience joy at work.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice
Key Quotes:
- “Our dental practices are a microcosm for society. Unless we create systems for safety and alignment for our teams, that polarization will create a very toxic culture and undermine your livelihood.”
- “In all (economic) climates, it’s important that you, as a practice owner, are building your confidence and that of your team.”
- “Personal issues manifest as work issues all of the time.”
- “If there aren’t systems for frequent and open dialogue, there’s a very good chance there’s some toxic behaviors hidden from you, the doctor. Those are the ones that explode and hurt you, patient care, and others on the team.”
- “Make sure you have some sort of no gossip policy.”
- “Make sure that you have systems for recognition.”
- “If you, the doctor, don’t engineer an environment that brings out the best in you, patient care and your pay will eventually take a hit.”
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by [email protected] | Apr 28, 2021 | Magnificent Marketing
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This week’s guest, Stuart Faught of Praze, is a well-known figure in the dental sphere as his expertise in reputation management has assisted thousands of dental practices to grow exponentially by helping them develop and enhance long-term trust.
Listen in as Stuart offers some tips on leveraging excellent patient treatment and excellent patient experience into quantifiable online reviews to establish yourself as the most trusted dentist in your community. We also talked about how you can lower your marketing costs by building your practice while boosting your reputation.
Tune in and learn more about Magnificent Marketing
Key Quotes:
- “Leveraging these different platforms to establish yourself as the most trusted dentist in your community is key now more than ever.”
- “I think dentists really need to understand that they have an amazing opportunity to literally be perceived and literally be the most trusted dentists in their town.”
- “Know where you’re at and then focus where it matters.”
- “It’s interesting to know that the most profitable practices, they all had one thing in common according to our studies. What is that one thing? They all had 300 or more testimonials.”
- “It’s always been my goal and mission to every practice we work with to help them become the most trusted dentist in their town. And we feel like the realistic path to achieving that is that one simple thing, let us help you get 300 positive reviews on Google.”
- “I quickly learned that really what was getting the patient from an internet search into the actual chair was those doctors who had the most and best reviews.”
- “There’s still a lot of the doctors who don’t realize that as a rule of thumb, the more positive reviews you have on Google, the more likely you are to be rewarded by Google and popping up in a search.”
- “I know that practices really value growing by word of mouth and it’s something that any business owner can take pride in. But I think that a lot of dentists still don’t realize that online reviews are modern-day word of mouth, right? And they’re these digital testimonials that live forever.”
- “They call that review marketing and it’s basically taking your positive reviews and marketing them over and over and over again. So the best way to do it is to leverage them on your website.”
- “I think that definitely, everyone should be on the same page as far as the doctor’s vision for the practice.”
- “If and when you get that negative review, it’s almost a great thing. As long as you’ve got a system in place, that’s gathering a bunch of positive reviews because you know, it makes those positive reviews look even more authentic.”
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by [email protected] | Apr 21, 2021 | Legendary Leadership
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I am re-releasing one of the more popular and the No. 1 most downloaded episode of all my podcasts. It features the incredibly insightful Dr. Thomas Grass as he recounts the story of how he found dentistry and the path that led him to this career. This is one of the most powerful conversations I have ever had on the show, as Tom delves deep into the importance of being present and how to avoid always looking to the future or your next achievement.
We discuss what Tom calls the UFO method and how to use this when approaching unpleasant discussions or delivering difficult news. You’ll learn how to create satisfaction out of inherently unsatisfying experiences. Listen in as we share personal stories about making connections with the people in our lives and touch on the responsibility you have to yourself to do the same.
Tune in and meet more Legendary Leaders
Key Quotes:
- “The minute you turn your patients into problems, tasks, or room numbers, you’ve failed.”
- “Dentistry checks all my boxes; you get to take care of people for a long time, you get to know people, and you get to be hands-on.”
- “Hospice is really good at showing you all the pieces and parts that surround someone’s life.”
- “You don’t know what people are living with, what people regret.”
- “Tell people what you need from them and give people what they want from you.”
- “When you are caring for people, you are giving away your emotional energy to them.”
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by [email protected] | Apr 14, 2021 | Legendary Leadership
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Two of my favorite people in this profession, Dr. Molly Karmazin and Dr. Corey Karmazin, join me on this week’s podcast to unpack their secrets to success. Drs. Corey and Molly are among those featured in my “Dentist On A Mission” book. They practice in a gorgeous, state-of-the-art facility in Sioux Falls, SD alongside a very enthusiastic high-performance team.
Listen in as Drs. Molly and Corey talk about how they made their scratch-start dream a reality, how they continue to reinvest in their practice and refine their leadership style to make the best better. They will also share their insights on culture, systems, and lifelong learning.
Tune in and find more Legendary Leadership
Key Quotes:
- “They said in school, one of the hardest things you can do is probably start your own from scratch. And we were like, let’s do it.”
- “I think with the information overload that we get now, I think it would feel daunting. I’d probably still do it [a startup practice].”
- “We’re always big in putting time and effort back into the team because I think it always pays off in spades.”
- “Sometimes you take it personally when people make a decision to make a change. And I feel like there’s no real substitute for just experiencing that. And I won’t say that it makes you kind of cold, but it makes you realize to really appreciate what you have at any given time and just know like there’s going to be things that are switched out.”
- “Anytime someone leaves, this is always for the better. And then it makes our expectations and levels even higher for the next one and we’re quicker to make decisions whether things are working or not.”
- “The thing that I’ve learned, probably the most in the last couple of years, is we’ve found our voice and it doesn’t have to come off as bossy. And being a leader is telling people what you want and giving them the tools to be able to do that.”
- “We had to invest in technology. We had to computerize the office because I wanted to have a seamless flow from our Sioux Falls office to this office. So it was kind of fun.”
- “I still can’t believe we still have patients that we saw like day one. I felt like I knew nothing. I felt like my skills were there, but they weren’t there where they are now. And you’re just like, Oh, these people saw it in you. And they were like, you can do it.”
- “I think doing it on your own, from the get go, you invest so much more in yourself and the business. Whether it’s with technology or remodel, whether it’s just trying to be on top and up, we just constantly re-investing.”
- Every single patient through the door has either come because they’ve picked up the phone and took a chance on us or they have now told other people. And so, we really do very little advertising. A lot of our patients come from, Hey, so-and-so told me to come see you.”
- “Our confidence in ourselves that we can deliver has made a huge difference.”
- “You don’t know what you don’t know and you think you’re doing a good job and you can do great dentistry forever in that little bubble. It’s just been such a pleasure to burst outside of it and to be able to start different things.”
- “Make connections with dentists all across the country and even the world.”
- “You can’t complain and get angry and bitter when you come from a place of gratitude.”
- “Starting each day with a thing of gratitude, I think, has changed everybody.”
Corey and Molly Karmazin started their dental practice 18 years ago in Sioux Falls, SD. They have embraced continuing education and technology and A-Team atmosphere at their office. Grace, Gratitude and Attitude help make each day at Karmazin Dental a GREAT DAY!
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by [email protected] | Apr 7, 2021 | Bold Biographies
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It feels great to reconnect with a good friend, Dr. Peter Bowman, whom I guested in my podcast 5 years back talking about The Art of Believing and Achieving. Fast forward to the present, Peter now owns a world-ranked 9-hole golf course and his dental practice is currently focused on implant cases in varying degrees of complexity, sedation dentistry, and Invisalign.
Listen in as Peter gives us a glimpse of what his work week looks like, his undertaking outside the practice, how he adapted his practice model to his other ventures, biohacking, and a trip down memory lane on how luck played a role in why he got into dentistry.
Tune in and find more Bold Biographies
Key Quotes:
- “Doing more efficient scheduling and delegating to the assistant, scheduling docker time and assistant time, we still have to kind of stay on top of that sometimes. But you know, just like anything else, nothing goes perfectly. All we can do is to make it better with each day.”
- “You’re putting out fires the whole time. You don’t have enough time to figure out where you want to grow and do new things, and doing that buffer time is really hard to even get scheduled. But you know, once you’ve got it and formed that habit, it’s been the best thing I made in the long time.“
- “A lot of my time is spent marketing and finding opportunities for growth, figuring out what service we don’t offer, the other offices in the area don’t offer, and finding a way to introduce that into the practice, picking a little niche to take care of.”
- “I think you can do a fee-for-service model pretty much anywhere, but you really have to make yourself stand out and differentiate yourself.”
- “We still do most of our approach based on finding out what the issues are, finding out what the patient wants, telling them how we can give them what they want, here’s what more we can do. And it just seemed to work for us. We built up a lot of trust and people keep coming back. So that’s how we do it.”
- “You become what you think about.”
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