Educating Your Community Through Dental Marketing with Grace Rizza

Educating Your Community Through Dental Marketing with Grace RizzaIn 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.

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Key Quotes:

  • “Who’s going to teach your community if you don’t.”
  • “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
  • “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
  • “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
  • “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
  • “Your time is a currency.”
  • “The most expensive information is mediocre information.”
  • “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
  • “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
  • “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
  • “You should have professional video ads that create an emotion.”
  • “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
  • “People want to see real people.”
  • “The most important thing that came from this today was treating marketing as an investment and not a cost.”

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Dentists Helping Dentists Find More Success and Happiness with Dr. Paul Goodman

Dentists Helping Dentists Find More Success and Happiness with Dr. Paul Goodman Are you looking for more success and happiness? Dr. Paul Goodman is the creator of Dental Nachos, a Facebook group that is 28,000+ members strong and aims to increase both of those things among dentists. Part dentist, part stand-up comedian, part clinical mentor, part practice transition specialist, and one of the funniest people you may ever meet, Paul joins the show today to share his awesome insight.

With a lot of humor, we’re talking about when and why Paul created Dental Nachos, as well as where the unusual name came from. Paul is also sharing why he thinks dental school training is irresponsible, the 3 D’s of dentistry that ultimately hurt the industry, and the legitimate concerns the industry is facing. Listen in to learn how those concerns are influencing the dream of autonomy and practice ownership that dentists strive for—and what can be done about it.

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Key Quotes:

  • “Dental implants are one of the greatest inventions the world has ever seen.”
  • “Get to ‘good-ish’ first, then go from there.”
  • “Dental school does not give us the tools we really need to succeed out there in the real world where the game is being played.”
  • “I hope I could be part of the solution for dentistry by having some of these tough conversations.”
  • “It has become incredibly complex to run a dental practice.”
  • “Social media is great, but it lacks context and it can divide as easily as it can bring together.”

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The Power of Persuasion in the New Economy with Dr. Chris Phelps

The Power of Persuasion in the New Economy with Dr. Chris PhelpsToday’s guest was featured on one of my most downloaded podcast episodes from five years ago, and he joins me again today with timely advice for dental practices during the new COVID climate. Dr. Chris Phelps is an entrepreneur, an Amazon bestselling author, a general dentist, and winner of numerous awards and accolades in the healthcare industry.

Listen in as Dr. Chris Phelps shares his expertise on mindset and the power of persuasion, as well as tips on how to level up your game to ensure a consistent client flow in the new economy. We’ll be diving into the timeless principles of persuasion and offering tips to speak to both risk-tolerant and risk-averse patients so you can get both booked.

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Key Quotes:

  • “It’s more the proactive mindset patient who I really want our practice to be built off of.”
  • “That gap is gonna hurt if you don’t prepare for it, if you’re not ready for it, and if you don’t start doing something today to shrink that gap as much as possible.”
  • “The more you hit them now and the more you communicate the message to them, by the third or fourth touch you’re going to start getting their attention.”
  • “One of the things that kind of excites me is a professional who is largely stuck and has been forced into a more adaptable mode, which is always good for business—particularly in the information age where things move so quickly.”
  • “If you don’t have a membership plan, you need to get on the boat.”
  • “The scarce resource is always a good play to increase productivity and increase revenue.”

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Private Practice Startups: Purpose Over Paychecks with Jayme Amos

Jayme Amos joins us today to drop some much-needed wisdom bombs about private practice startups and why now might just be the perfect time to seize on a startup opportunity. One of the original dental podcasters, Jayme is a best-selling author, an expert in building practices, and the founder of dentistry’s most popular website for opening dental offices.

Listen in as he shares how to know whether you’re ready to open a practice, what purpose (and not a paycheck) should be the driving force behind your intention, and how to embrace the identity of CEO to lead a team, build a culture, and cast the vision of the practice. If you’re a young associate or have been toying with the idea of starting your own private practice, this episode was made for you.

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Key Quotes:

  • “Running a business can be an endurance game.”
  • “If you show up every day and it’s just about a paycheck, and it’s not about purpose, you’re not going to make it.”
  • “If you have the purpose established, you can instantly be respected as a community leader.”
  • “The first step is super important, and that’s defining the vision.”
  • “Let’s figure out what would make you happy because I know a lot of people with really low overhead percentages who are really unhappy.”
  • “If the disease is fear, the cure or the antidote is trust.”

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Finding Opportunities in a New Economy with Tim Rauch

Finding Opportunities in a New Economy with Tim Rauch - RD PodcastsDentists have fought for autonomy and independence for so long, and due to the current pandemic, we are now seeing the upper limits of that fight. With most practices shut down completely except for emergencies, many dentists are seeing death to their identity as a result, but we have a great opportunity right now to hit the reset button. Today’s guest is going to take us through exactly what our world could look like once the shutdown is over, as well as the opportunities before us as we head into a new economy in our industry.

Tim Rauch has been on the show before, and he joins me again today to share great insight into how to leverage the opportunities of this unique situation, how to own the space in our practice and our community, and why the “less hours = less income” mindset is a fallacy. His advice will no doubt flip the script on chasing money at the expense of preserving memories and enjoying life, so you don’t want to miss it!

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Key Quotes:

  • “The opportunities are going to be for dentists who are good at connecting with other dentists.”
  • “The people who have a unique set of clinical skills will always be safer than the generalist.”
  • “There is a brighter future in giving people what they want and what they’re willing to pay for out of pocket.”
  • “A lot of dentists are seeing almost a death of their own identity at this point in time.”
  • “This is a reset opportunity to really acknowledge that some of the things that we do, like trading five days for two days of the weekend, may be a dumb pursuit.”
  • “You don’t want to completely trade today for a better tomorrow.”

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