by [email protected] | Mar 10, 2021 | Magnificent Marketing
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In 2009, in this dusty space in Avon, Colorado, I spent all my cash on learning for a six-month Ortho, Sedation, and Invisalign because I wanted to be this marketable person. One thing I could say, it is much harder than it looks — but not for Grace Rizza. She’s been growing businesses at the age of 22, and her approach to business is both commendable and inspiring. It’s no wonder she was a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.
Listen in as Grace Rizza shares the importance of branding and effective dental marketing. It can be considered “unethical” not to market because you have a community of people that don’t understand how you can help them. Make sure that people know who you are and what you do to help them.
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Key Quotes:
- “Who’s going to teach your community if you don’t.”
- “People need to stop trying to go viral and stop trying to be cool. They need to educate.”
- “Just know what you’re trying to accomplish with your marketing before you just start trying to do everything everybody else is doing, come up with a concrete plan.”
- “Don’t skip the branding process. Don’t skip the part where you ask yourself, or your advisor asks you, how do you want to be known in the community? What’s your intended reputation?”.
- “The right advisor will allow you to dream, but we’ll also tell you when you’re being unrealistic.”
- “Your time is a currency.”
- “The most expensive information is mediocre information.”
- “If marketing brings you joy, okay, put it on your plate. If it doesn’t, you need somebody to do it.”
- “What is your marketing and your branding, that visual aspect, what is it saying about you behind your back? Is it creating the right first impression? And then when those things are in alignment, then you should start the advertising piece, SEO still gets the best return on investment.”
- “If you’ve got great reviews and you’re ranking on top of Google, you will get new patients, and it will be consistent.”
- “You should have professional video ads that create an emotion.”
- “If you are comfortable on video and articulate, that’ll make your trust factor go up.”
- “People want to see real people.”
- “The most important thing that came from this today was treating marketing as an investment and not a cost.”
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by [email protected] | Jan 15, 2020 | Maverick Mind Shifts
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Today I am excited to have Dr. Gina Dorfman back on the show! A speaker, practice owner, and host of the Behind the Smiles podcast, Gina has some great insight on what it takes to lead and run a successful practice This episode is full of wisdom from a dentist and entrepreneur who has really taken the time to examine herself and her practice honestly and thoroughly.
Listen in as Gina and I talk about the importance of who you surround yourself with, as well as how we can be more in tune with what we want and what our patients want. You’ll learn how to break free from tunnel vision, the importance of focusing on doing what feels good, and how that actually ends up positively affecting everyone in the long run.
Key Quotes:
- “A good influencer challenges you and makes you think differently.”
- “Every decision I make is motivated by one thing: I want to feel good about myself.”
- “We educate [patients] without asking their level of awareness and finding out what they want. Our exam is to make us feel good.”
- “I like being surrounded by toxic people because if I get rid of all the toxic people, I will have to deal with all of the bad decisions I’ve made.”
- “He didn’t just fix his life—he gave back to other people. That’s the person I want to be.”
- “We need to stop lying to ourselves. We are so full of ourselves. We have this idea that we are the only ones who can do everything better than everyone else.”
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by Karah Karah | Nov 15, 2017 | Wealth Wisdom
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Most people have inspirations and wise leadership in their life that helped point them in the right direction with their career. Dr. Craig Smith credits his parents with instilling wisdom of finances and business from an early age. He joins us on the show to share his journey to finding his passion for dentistry all the way until now where he is the owner of his own general practice and the developer of Dental CE Network.
Craig shares what initially drew him into the dental industry and what priorities in his life helped him to decide his path and where to put his focus. He also shares the steps he took to get to ownership and discusses some issues and roadblocks he had along the way. He talks about his hesitance to buy a practice and weighs the positives and negatives of partnerships.
Finally, Craig talks about how he started the Dental CE Network and why he decided to get involved in that area. He casts a great vision for revolutionizing how, where and why dentists can get the continuing education that they want and need.
Key Quotes:
- “We don’t look backward for very long. We keep moving forward, opening up new doors and doing new things and curiosity keeps leading us down new paths.” – Walt Disney
- “You put yourself on an island and begin to measure yourself by a standard that’s impossible to achieve.” – Dr. Dave
- “Effort and intentions sometimes don’t always go how we wished but as long as we’re not intentionally cutting corners and trying to maintain high value for our patients, then we can all sleep well at night.” – Craig
- “You remember more of where you’ve been and what you’ve seen than what stuff you’ve had.” – Craig
- “Wouldn’t this be great if there was one site where you can just type in the address and see if there’s any CE courses?” – Craig
- “If I would’ve believed in myself, I would’ve gone and purchased a practice earlier.” – Craig
- “If we pull away and do something different, it allows us to enjoy dentistry when we have a little time away from it.” – Craig
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by Karah Karah | Mar 15, 2017 | Magnificent Marketing
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This week on the Relentless Dentist Podcast, Mike Pedersen from TheDentalBoost.com will help you improve your SEO marketing strategies. He is on the forefront of digital marketing for the dental industry. If you are looking for ways to connect with your ideal client, SEO can help bring that target client to your front door.
He’s one of the most knowledgeable people I know regarding online marketing for dentists. You may have heard of the term SEO, but not know enough to be dangerous. Dentists may be gun shy about working with online marketing agencies because of lackluster results in the past. Mike can revitalize your website search traffic and improve your marketing efforts.
As dentists, we want to occupy the first page of a Google search for keyword phrases central to our practice, specialty, and location. Your appointments fill up when clients searching for the dental services you provide land on your website. Since every dentist has a website these days, SEO marketing techniques can help you stand out from the crowd. Mike will help you put on your geek hat for a few minutes a month and dig into just how important good SEO strategies are for your business.
Key Quotes:
- SEO is being found when someone types in a specific search term for dentistry in Google.
- Google is trying to consume more of their first page with ads.
- The maps listing is only found for certain phrases.
- Over 50% of people know that the Google ads are first and they skip them and they go right to that first organic result.
- The searcher is using search engines more specifically. They’re getting smarter.
- When somebody types in “cost of”, we called them a qualified searcher.
- Long-tail is where you’re getting 5 – 7 keywords in a search phrase.
- You should have individual content for each one of your service pages (interior pages).
- It’s giving Google what they want so they reward us with the ranking.
- Every dental website page should have a minimum of 2-3 calls to action on each page.
- Voice search is becoming more and more popular.
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by Karah Karah | Mar 8, 2017 | Maverick Mind Shifts
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This week on the Relentless Dentist, I share a fascinating conversation with Dr. Tom Larkin and Dr. Brad Bale from the Voices of Dentistry 2017 conference. This dynamic duo is leading the effort to highlight the link between oral health and arterial disease – the root cause of many forms of physical illness in this country.
Tom and Brad are collaborating on an initiative to raise awareness about the link between periodontal disease and arterial wellness. The Bale-Doneen method is revolutionizing the treatment of ailments and putting an emphasis on oral wellness. We talk about the research underway which is helping to establish the relationship between heart failure and poor oral health.
On this episode, we also discuss the programs that Brad and Tom have created to train dentists and their staff to focus on a patient’s holistic oral well-being. They’re working to help open the minds of both dentists and patients to help everyone understand the link between oral diseases and a patient’s long-term, overall physical health.
Key Quotes:
- Inflammation is what drives arterial disease.
- You really need to maintain the health of your arteries to maintain an excellent quality of life.
- Understand that our work maintaining a healthy mouth is actually saving lives, not just making people’s smiles look great.
- The beauty of the Bale-Doneen method is that it’s an exact diagnostic protocol.
- There are three areas of inflammation that the dentist can address.
- Our method does actually halt and regress disease. That’s been shown.
- Most dentists aren’t anchored in insurance.
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