marketing Archives - Page 9 of 9

Dr. Sean Tarpenning’s Bold Biography

Mantra – “The choices you make in life dictate the life you lead.”
“You can learn a lot from people who work hard and understand people.”
“I visited about 40 practices.”
“I belong to mastermind groups in both marketing business area and clinical side of things.”
“It’s about using your time wisely.”
“He talked about a pyramid of patients – new patient for basic dentistry – existing hygiene patients – niche services.”
“Invisalign is about 1/3 of my bread and butter practice.”
“I had a $34,000 mistake early in my career…I decided well, it’s a good lesson.”
“Surround yourself with a great team and delegate.”
“Once you get a big enough reason why you want to do things…it motivates you to take action.”
Book Recommendation – The Great Game of Business by Jack Stack

“Retention is the new acquisition.”
“When I say focus on retention, it is a deliberate strategy.”
Referring to Disney – “Do you know that over 70% of their revenue that they take in via their theme parks comes from previous customers.”
“You are only thinking about the expense and you are not thinking about the return on that investment.”
“Print does not have to compete with as much noise.”
[the challenges of] “Email marketing…if you get a 20% deliverability rate, you are a rockstar…800 of your 1000 patients are not going to get it.”
“For those people who are still thinking digital is the way to go, there’s something I call the ultimate test if you think digital still has a good value. What I tell people to do is the next time your anniversary or your spouse’s birthday comes around, send them a text message instead of a Hallmark card and see what kind of reaction you get.”
“Most popular size for a newsletter is a 4-pager.”
“There should be no selling…you can share a story about how one of your services has helped a patient.”