by Karah Karah | May 16, 2018 | Magnificent Marketing
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When it comes to marketing, many practices and businesses tend to focus on the wrong things. Naren Arulrajah explains what is going wrong and how to truly focus on the customer, relate to them in a real way and leverage social proof. His advice on handling failure, being an effective leader and gaining the trust of your customers is extremely real and valuable.
Naren discusses how he originally failed his way to success and how his rough start ended up pointing him in the right direction because he was willing to learn from it and make necessary changes. He also shares some great advice on how to establish authority and create real relatable messages that clients connect with. Naren provides many tools to strengthen your impact and lead people in a way that brings out their strengths.
Key Quotes:
- “Every good thing that happened to me came out of failures or came out of dead ends.”
- “I don’t believe in managers, I believe in coaches.”
- “I don’t believe in this idea of, “Let’s work on your weaknesses” because if I work on your weaknesses, you’ll have strong weaknesses. So I believe in this idea of how to bring out the best in you – your strengths.”
- “The more it was about me, me, me – the less I got what I wanted.”
- “Marketing – the way you get people to know you and then choose you.”
- “We are social animals – We do what others do. So when someone else buys a product and writes a review, now we trust that.”
- “When somebody is being grateful and at that moment you ask them for a favor, they will say yes.”
- “We don’t trust people who say they are perfect.”
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by Karah Karah | May 9, 2018 | Legendary Leadership
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It’s one thing to have a vision for your business and it’s a whole different thing to be able to cast that vision in a way that it is taken on and carried out by your team. Dr. Jesse Green drops by the show today to share his journey through practice ownership and how it has evolved into a passion for the dental entrepreneurial community. He gives us some great actionable advice on how to improve your leadership and entrepreneurial skills in a way that will take your practice to the next level.
Jesse really emphasizes the importance and value of not just having a vision but making sure you are communicating it effectively. He also discusses hiring and how there should be systems in place that make things easier for day to day tasks but don’t take away from the personality and flexibility of the business. Jesse also gives us great tips regarding leadership, financial intelligence, case presentation and marketing techniques.
Key Quotes:
- “I really applaud the people who get out there and give it a red hot go because running a business is not for the faint-hearted.”
- “Being a great dentist is, I think, an important part of being a good business owner but it doesn’t guarantee success.”
- “I found myself running a digital marketing agency for dentists which was fantastic. I learned so much about true business that I never learned through traditional practice management programs.”
- “Some of the best lessons I’ve ever learned have been outside of dentistry.”
- “We sometimes think the dentist industry is somehow different or special to other businesses but the same principles apply.”
- “People say you hire for attitude and you train them on the job but if that’s true, you need to have some dedicated training processes in there as well.”
- “The really important thing when it comes to leadership is: Creating a clear vision, enrolling people in that vision, holding the standard, and living the standard.”
- “The growth of the business will never outstrip the growth of the leader.”
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by Karah Karah | Apr 25, 2018 | Prescriptions for your Practice
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Addison Killeen has built a network of thriving dental practices in a location that is known to be saturated with practices. Tune into this episode to get in on the wisdom and strategy that he used to successfully nurture practices and teams. Addison gives us some perspective when it comes to the importance of building relationships in the dental community and focusing on areas that are your expertise.
He discusses providing procedures that people truly want and staying away from the salesy side of dentistry. Addison also shares how his practice dropped the no-show/ cancellation rate by 2% with one simple and time effective solution. He introduces and discusses his new book and the importance of focusing on the right data to transform your practice.
Key Quotes:
- “It was really a cool experience to be able to walk into a practice where nothing else changes, not a whole lot of pressure on me other than – just don’t crash the boat.”
- “The key to our growth is through relationships. We’re just available when a selling doctor kinda gets ready to exit.”
- “All of the coolest things I’ve learned in the past couple years have all come from dentists and the associates that I hire.”
- “Dentistry was – you still get to be a surgeon and an artist but yet you can have the life 100%”
- “At first, the idea of multiple practice ownership wasn’t something that I totally thought was a great idea or main goal but just through doing things it’s kinda happened.”
- “People don’t like to feel like they’re getting sold stuff.”
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by Karah Karah | Feb 21, 2018 | Bold Biographies
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As academics, it can be easy and even quite enjoyable to continually be feeding ourselves new knowledge but if we never put that knowledge into practice, it means nothing. Dr. Justin Bhullar joins us on the show to share his journey of pushing through some tough obstacles to arrive where he is today. His optimism and work ethic are inspiring and he has lots of great insight on learning, improving and leading that you can learn from and implement into your own practice.
Justin explains how he turned his pain points and weaknesses into strengths and motivators. He also emphasizes the importance of the people you work with and how to take your leadership to the next level. Justin leaves us with the powerful idea that we should plan to fail and explains how that mindset will lead to resilience and strongly affect our ability to learn and grow.
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