by [email protected] | May 5, 2021 | Prescriptions for your Practice
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How do we secure a productive environment in our practices? One that doesn’t get disrupted by the increasing tension in society and result in a toxic culture that could compromise your livelihood?
Let’s engineer a work environment that brings out the best in you and your team!
In this episode, I talk about the imminent changes in the dental profession that are big long-term wins if we start enhancing our company cultures. I’ll also discuss how to keep your team innovating and encourage your employees to grow their confidence, improve engagement, and experience joy at work.
Tune in and find solutions to common practice issues at Prescriptions for Your Practice
Key Quotes:
- “Our dental practices are a microcosm for society. Unless we create systems for safety and alignment for our teams, that polarization will create a very toxic culture and undermine your livelihood.”
- “In all (economic) climates, it’s important that you, as a practice owner, are building your confidence and that of your team.”
- “Personal issues manifest as work issues all of the time.”
- “If there aren’t systems for frequent and open dialogue, there’s a very good chance there’s some toxic behaviors hidden from you, the doctor. Those are the ones that explode and hurt you, patient care, and others on the team.”
- “Make sure you have some sort of no gossip policy.”
- “Make sure that you have systems for recognition.”
- “If you, the doctor, don’t engineer an environment that brings out the best in you, patient care and your pay will eventually take a hit.”
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by [email protected] | Apr 28, 2021 | Magnificent Marketing
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This week’s guest, Stuart Faught of Praze, is a well-known figure in the dental sphere as his expertise in reputation management has assisted thousands of dental practices to grow exponentially by helping them develop and enhance long-term trust.
Listen in as Stuart offers some tips on leveraging excellent patient treatment and excellent patient experience into quantifiable online reviews to establish yourself as the most trusted dentist in your community. We also talked about how you can lower your marketing costs by building your practice while boosting your reputation.
Tune in and learn more about Magnificent Marketing
Key Quotes:
- “Leveraging these different platforms to establish yourself as the most trusted dentist in your community is key now more than ever.”
- “I think dentists really need to understand that they have an amazing opportunity to literally be perceived and literally be the most trusted dentists in their town.”
- “Know where you’re at and then focus where it matters.”
- “It’s interesting to know that the most profitable practices, they all had one thing in common according to our studies. What is that one thing? They all had 300 or more testimonials.”
- “It’s always been my goal and mission to every practice we work with to help them become the most trusted dentist in their town. And we feel like the realistic path to achieving that is that one simple thing, let us help you get 300 positive reviews on Google.”
- “I quickly learned that really what was getting the patient from an internet search into the actual chair was those doctors who had the most and best reviews.”
- “There’s still a lot of the doctors who don’t realize that as a rule of thumb, the more positive reviews you have on Google, the more likely you are to be rewarded by Google and popping up in a search.”
- “I know that practices really value growing by word of mouth and it’s something that any business owner can take pride in. But I think that a lot of dentists still don’t realize that online reviews are modern-day word of mouth, right? And they’re these digital testimonials that live forever.”
- “They call that review marketing and it’s basically taking your positive reviews and marketing them over and over and over again. So the best way to do it is to leverage them on your website.”
- “I think that definitely, everyone should be on the same page as far as the doctor’s vision for the practice.”
- “If and when you get that negative review, it’s almost a great thing. As long as you’ve got a system in place, that’s gathering a bunch of positive reviews because you know, it makes those positive reviews look even more authentic.”
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by [email protected] | Apr 14, 2021 | Legendary Leadership
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Two of my favorite people in this profession, Dr. Molly Karmazin and Dr. Corey Karmazin, join me on this week’s podcast to unpack their secrets to success. Drs. Corey and Molly are among those featured in my “Dentist On A Mission” book. They practice in a gorgeous, state-of-the-art facility in Sioux Falls, SD alongside a very enthusiastic high-performance team.
Listen in as Drs. Molly and Corey talk about how they made their scratch-start dream a reality, how they continue to reinvest in their practice and refine their leadership style to make the best better. They will also share their insights on culture, systems, and lifelong learning.
Tune in and find more Legendary Leadership
Key Quotes:
- “They said in school, one of the hardest things you can do is probably start your own from scratch. And we were like, let’s do it.”
- “I think with the information overload that we get now, I think it would feel daunting. I’d probably still do it [a startup practice].”
- “We’re always big in putting time and effort back into the team because I think it always pays off in spades.”
- “Sometimes you take it personally when people make a decision to make a change. And I feel like there’s no real substitute for just experiencing that. And I won’t say that it makes you kind of cold, but it makes you realize to really appreciate what you have at any given time and just know like there’s going to be things that are switched out.”
- “Anytime someone leaves, this is always for the better. And then it makes our expectations and levels even higher for the next one and we’re quicker to make decisions whether things are working or not.”
- “The thing that I’ve learned, probably the most in the last couple of years, is we’ve found our voice and it doesn’t have to come off as bossy. And being a leader is telling people what you want and giving them the tools to be able to do that.”
- “We had to invest in technology. We had to computerize the office because I wanted to have a seamless flow from our Sioux Falls office to this office. So it was kind of fun.”
- “I still can’t believe we still have patients that we saw like day one. I felt like I knew nothing. I felt like my skills were there, but they weren’t there where they are now. And you’re just like, Oh, these people saw it in you. And they were like, you can do it.”
- “I think doing it on your own, from the get go, you invest so much more in yourself and the business. Whether it’s with technology or remodel, whether it’s just trying to be on top and up, we just constantly re-investing.”
- Every single patient through the door has either come because they’ve picked up the phone and took a chance on us or they have now told other people. And so, we really do very little advertising. A lot of our patients come from, Hey, so-and-so told me to come see you.”
- “Our confidence in ourselves that we can deliver has made a huge difference.”
- “You don’t know what you don’t know and you think you’re doing a good job and you can do great dentistry forever in that little bubble. It’s just been such a pleasure to burst outside of it and to be able to start different things.”
- “Make connections with dentists all across the country and even the world.”
- “You can’t complain and get angry and bitter when you come from a place of gratitude.”
- “Starting each day with a thing of gratitude, I think, has changed everybody.”
Corey and Molly Karmazin started their dental practice 18 years ago in Sioux Falls, SD. They have embraced continuing education and technology and A-Team atmosphere at their office. Grace, Gratitude and Attitude help make each day at Karmazin Dental a GREAT DAY!
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by [email protected] | Mar 17, 2021 | Magnificent Marketing
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I have a confession to make. My journey to business was not a piece of cake. You see, I’m an introvert posing to be an extroverted guy trying to connect with the community where I was building my practice. Then came Matthew Pollard, the person that I can relate to. He is the author of the well-received books “The Introvert’s Edge. How the Quiet and Shy Can Outsell Anyone” and “The Introvert’s Edge To Networking”. He’s also a confessed introvert. Yet, instead of making his introversion a handicap, he successfully transformed it into an asset and made it work to his advantage.
Listen in as Matthew talks about how to find systems that will allow you to fill those skills gaps and leverage on your natural introverted strengths. Find a strategy as an introvert that will work for you.
Be inspired and tune in to more Magnificent Marketing Episode Podcast
Key Quotes:
- “I think the important thing people will realize is, being an introvert doesn’t mean you’re a second-class citizen. It also doesn’t mean you should behave more extroverted and that’s the key to success.”
- “The important thing for introverts to know is that your job is not to educate the client with your years of experience. It’s to motivate and inspire action while embedding you as the only logical choice of which to do that action with.”
- “So the biggest thing that I want everyone to know is first, you don’t need to be extroverted. But as an introvert, it’s not over. Educate and inform to get them to make a decision. It’s to tell them what they need to know to help them make an easy decision.”
- “Let’s frame this in a way that everyone will understand. Real costs — Okay, I’m going to need concentrating because I haven’t done this expensive thing. Second, opportunity costs. Here’s what it’s going to look like if I grind my teeth for the next 20 years and the expensive treatments that I’m going to potentially have because of that. And the emotional cost is, I’m stressed.”
- “You said, we know this, we know this, we know this, we know this. Yes you do. But by saying all of these things, here’s what I hear as a customer. Okay. Fear, fear, jargon, issues, risk, fear, and money. That is all I hear in my head. It sounds like you’re trying to scare me into spending money. It does not sound like you care.”
- “People always have the money. They just act to you that they don’t because all they’re hearing is jargon. Now your teams are just as bad at this. As a matter of fact, they are less experienced than you.”
- “Don’t sell stuff to people that they don’t need. Which story I’d prefer you to is just use logical detail because then, you won’t get the sale. But if you go in to tell a story, make sure that the person will truly benefit.”
- “If you choose a clientele that you really serve, well, then look at the three major outcomes, or the three major problems that they had and create one story for each one of those. Then learn those stories and practice those stories yourself, and like, just roll off the tongue.”
- “Congruence and comfortability and repetition of people hearing the same story over and over will motivate them to take action.”
- “Things have changed. We don’t like getting scared into decisions anymore, right? We love to believe that the person if we believe that you care, we’ll buy anything you put in front of us. If we believe that you’re trying to monetize, we’ll buy nothing. And then we’ll start looking around.”
- “In truth, the reason why a lot of your customers don’t respect you like they used to, the reason why a lot of your customers aren’t open to you suggesting what to buy is mainly because it’s a marketing issue. You don’t know how to articulate your value.”
- “We have to confront that stigma because it doesn’t mean being introverted, doesn’t mean we’re second class citizens. It means our path to success is just different to that of an extrovert. The other thing is we have to stop using it as a crutch.”
- “Empathy is hugely leadership. Empathy is massive in sales listening. It’s something that extroverts perhaps don’t do so well. And because of that, again, we have a massive advantage.”
- “I’ve been responsible for five multimillion-dollar success stories. So for me, one of the things that I always try to get people to understand about my story is that being an introvert doesn’t mean you can’t succeed unless you decide.”
- “Find a strategy as an introvert that will work for you. And you’ll realize that when you find that strategy, you’ll actually run circles around those people that seem to be natural because a system will always outperform one that doesn’t have one.”
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by [email protected] | Nov 11, 2020 | Prescriptions for your Practice
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A lot of the burnout and frustration that dentists go through can be prevented by effective delegation. Ashlee Hirschfeld specializes in finding solutions to the challenges that hold business growth back, and in this episode, she will be sharing her insight and expertise in helping business owners get out of their own way and use delegation and other techniques to allow their businesses to thrive.
Listen in as we dive into the core problems in the industry and what we’ve seen dentists do poorly or well in this area. You will get some incredible insight into what good delegation looks like so that it doesn’t feel like you’re passing a baton that will eventually get dropped. Get out a pen and a journal because this episode has information that can have a massive impact on your dental practice.
Tune in to more Prescription for Your Practice Podcast
Key Quotes:
- “Dentists can be a bottleneck for a lot of things. By delegating this stuff to a personal executive or virtual assistant, you’re taking a lot of that stress off so you don’t have to be the bottleneck as much for your team.”
- “Delegation is a big key to growth, freedom of time, and freedom from stress.”
- “If you’re delegating really well, it puts you in more control.”
- “A lot of the time, people restrain from doing a good job because they’re afraid of doing it wrong or messing things up.”
- “We need to make sure we’re delegating the objective and not as much the process.”
- “If you haven’t done personality testing with your team, I highly recommend it. There are so many options out there.”
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