Who Are Dentists Trying To Please When They Set Their Fees?

Is it time to raise your fees?

The biggest problem I see in the marketplace is the increasing cost of doing business. Dental practice owners must have the courage to set their fees high enough that they don’t have to work harder or take a pay cut in this volatile economy. It’s part of the game of doing business. 

But how do you know when it’s time to raise your fees?

Doc, if you want to:

  • Retain your top team members,
  • Understand the different dental patient value systems, and
  • Keep up with inflation so you can succeed in a volatile economy, then

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “The underlying problem is that the owner’s confidence and self-esteem play a major role in setting the fees.”
  • “We don’t let our personal insecurities keep our practice from growing.”
  • “Nurture that savvy business owner, CEO, and entrepreneur who makes intellectual decisions that are best for long-term practice.”
  • “There’s a value in a relationship that exceeds and is more important to them [patient] than your fees.”
  • “The trust and rapport you’ve built up, that emotional equity has a real value, and it’s worth more to most of your patients than worrying about and getting all frantic about a fee bump.”
  • “You’ll need to continue investing in your technology, training, and team to provide a premium patient experience.”
  • “Be courageous, be bold, raise your fees, and pay yourself what you’re really worth, which is probably more than what you’re paying yourself right now.”

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The 4 Dental Patient Personas & How to Speak To Them

There’s SO MUCH more to case acceptance than value and price.

So how do we help patients want what they need? We must understand what archetype and persona are in front of us and speak to them about how they best process information and make decisions. 

If you implement what I tell you today, you will feel a massive connection to your patients and a return on investment that supports the energy you’ve poured into this profession.

Doc, if you want to:

  • understand the radical difference between fast decision-makers and slow decision-makers,
  • build trust with both your logical and emotional patients,
  • get inside the mind of your patients so you can skyrocket your treatment plan acceptance,

Then tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Dentists and dental teams can learn to speak in a patient’s native tongue.”
  • “We’re helping patients want what they need.”
  • “The big word for competitive people is best. They’re looking for the best.”
  • “Methodical patients will not decide until they feel like they’ve soaked up all the information they can.”
  • “You will be better understood if we can better understand them [patients]. And if you’re better understood, you’re going to grow your practice quite quickly year after year.”
  • “If you’re adding value to your practice, that’s what comes in return, like a boomerang in the form of cash flow.”

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The Assertive Leadership Mistakes Dental Practice Owners Make

What’s keeping you enslaved to a circumstance you don’t want to be in? What stands in the way for you? What would happen if you were 5 to 10% more assertive in your practice tomorrow? Why is assertiveness so crucial as a leader?

According to Susan Folkman, leaders with good judgment but who lack assertiveness are seen as ineffective, and leaders who lack good judgment but are high in assertiveness are rated as better leaders. Therefore, the best leaders are assertive and have good judgment.

The best dental team members long for Assertive Leadership. Yet, few ever receive it. So,

  • If you want to avoid the typical practice owner frustration that comes from passive, aggressive and passive-aggressive behaviors,
  • If you want to give your team exactly what they need from you,
  • If you want to work in a high-truth environment so you can consistently enhance your team’s unity and productivity,

 Then, tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • Good leadership requires assertiveness, it requires specificity, and it requires repetition.”
  • “All organizations take on the personality of their leader.”
  • “Assertive leaders can balance kindness with clarity and create great workplaces.”
  • “I would say there’s an underrated, underdeveloped asset in most dental practices: assertive communication.”
  • “There’s a time to tell the truth, and that’s all the time.”
  • “To be a successful person and a generous person, sometimes you’re gonna have to say no. Those are just called boundaries.”
  • “Don’t let your kindness, generosity, and servant orientation sap your strength and power. Don’t just go along to get along.”
  • “If you’re speaking from an assertive position, you’ll see your teams become more candid. We want high trust and high truth organization. A powerful culture and one that will win in this decade.”

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How Dental Practice Owners Can Feel The Confidence of an Everyday Winner!

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.” — Theodore Roosevelt

If you had to win every day, what would you do? Do you have a framework for winning? Do you have a framework for setting yourself up for success?

Doc, do you ever feel like you’re playing a losing game? In this episode, I discuss how dental practice owners can win Every Day. So,

  • If you want to use the powerful WOOP framework,
  • If you want to work a 4-step system that sets you up for enduring success,
  • If you want to experience authentic practice owner confidence so you can have your best year every year,

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Understand that your practice has its personality, needs, and identity. And if you don’t nurture, that starts to get upset, begins to act up a little bit. So let’s keep the momentum, focus, and enjoy yourself. It’s not an either-or game. It’s a both-end game.”
  • “Create a framework that allows us to win and win and win and win because confidence is really keeping promises to ourselves.”
  • “Let’s make progress. Let’s get better. But don’t be a home run hitter. Just focus on the basics, the fundamentals.”
  • “If we use today as the arena we’re about to enter; we can decide what a win looks like today.”
  • “You can’t influence yesterday, and you can barely influence tomorrow. And if you did have an influence on tomorrow, it would happen from the place of today.”
  •  “It helps to tap into people in the arena who know that they’re going to fall down, but they also appreciate that they’re going to get back up a better person because they’re going to learn.”
  • “If we just talk about our wishes and our wants, it’s usually overly optimistic. We must appreciate that there will be obstacles on the way. And if we could forecast and diagnose those obstacles in advance, we have a much higher likelihood of succeeding.” 

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How To Create Mega-Competitive Dental Practice Advantages

Many dentists continuously search for the next big thing but understand that if you are trying to hit home runs, you will have to be okay with striking out a lot — upset patients, leadership, failures, and business challenges. You have to let it go. That guilt and shame are serving no one. 

Relentless Dentists, you have to discover the insane power of a carefully crafted flywheel.

If you want to truly:

  • harness the forces of momentum and compounding;
  • hear about the four flywheels that can shift your practice from Good to Great;
  • enjoy more cash flow so you can push mega-competitive advantages for your dental practice;

This episode is for you!

It’s time to go into your CEO time and say, “What is the flywheel that I should build now?”

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “The stuff you don’t really want to address, those are the things that you get the most leverage on when you do address them.”
  • “Once you have momentum, be a healthy level of paranoid that you don’t lose momentum because you can use that force of nature to your advantage and create a mega competitive advantage.”
  • “We have to define the game that we’re playing and the rules of engagement.”
  • “Everyone in your practice, no matter how logical they are, is still an emotional creature.”
  • “Team building requires an aggressive communication cadence. You can’t leave this to chance. You can’t do it on the fly. You have to set aside time for communication.”
  • “More of your patients will refer you if you are good about requesting and recognizing the referrals. So make it easy for patients to refer you.”
  • “Your most vocal patients, those one-star reviewers, sometimes seem like they’re kind of lunatics. But there may be some truth in what they’re telling you. So don’t be so proud to write them off.”
  • “If you want to win at the game of practice ownership, you will stop being a dentist and start being a marketer of dental services.”
  • “Commitment is a 100% word. And if you feel like you’re not building confidence, use this as a diagnostic tool. It may mean that you’re just not committed to the clear outcome you just created.”

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