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Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy. – Khalil Gibran
Every time I read this poem, only one person comes to my mind — my mother. She’s an embodiment of visible love. There are moments in my practice when I always think of what would be different if my mom was in charge? Well, my guess is, first and foremost, they would make every patient feel welcome — at least for most mothers.
So coaching question for you, how would you act if mom was on surveillance? If you were sure that all the moms that you adore, all those wonderful elders, you wouldn’t want them to be disappointed in you.
In this episode, I discuss why you should Lead Like A Mother and how to enthuse your clients to refer. If you want to
- combat the transactional tendencies in dentistry,
- operate less like the medical industry and more like the hospitality industry, and
- develop a culture of generosity and giving so your practice will grow in any economy …
Tune in now. And as I always say, take charge and lead — like a mother!
Tune in and find solutions to common practice issues at Prescriptions for Your Practice.
Key Quotes:
- “The less we’re like medical, and the more we’re like hospitality, the better off our practices are.”
- “The problem that we’re addressing is that dentistry continues to get more and more transactional. But this gives us an opportunity, right? If dentistry is going to get more and more transactional, relationships always win the long game.”
- “We’re not just seeding and treating patients. We’re taking care of them. And they know that work is love made visible. They feel that.”
- “Make every patient feel like they’re the only one on the schedule.”
- “People, their BS meter is on high alert now. And any sort of fraudulent words or fraudulent behavior, they start to get a little suspicious.”
- “Make every patient feel welcome, be generous, focus on lifetime value, and last but not least, do it right, or don’t do it at all.”
Featured on the Show:
- Book: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service, Lee Cockerell
- People: Khalil Gibran, writer, and artist
- Book: Euphonia and the Flood, Mary Calhoun
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
