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“If people like you, they’ll listen to you, but if people trust you, they’ll do business with you.” – Zig Ziglar
Once upon a time, dentistry was one of the most trusted professions, and now it’s just not. We have patients who have been oversold, who have had unpleasant experiences, either as a child or in some other dental practice. To make things worse, they live in a low trust world, a very volatile, very divided world, and they bring that environment in with them along with the people who did trust you.
Want to increase your case acceptance in today’s low-trust environment?
Today, I present you with 7 Keys to Non-manipulative Case Acceptance. If you want to learn The Trustworthiness Equation and become the most respected dentist in town so you can win as a People-first Practice Owner, tune in now!
Listen in and find solutions to common practice issues at Prescriptions for Your Practice.
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Key Quotes:
- “You already know if your case acceptance is gonna be received as non-manipulative, you’re gonna have to be trustworthy, bottom line up front, or BLUF as they called it in the army.”
- “When it comes to case acceptance, it might be as simple as that am I imagining the world through their eyes? Do I understand their motives? Do I understand their apprehension? Do I understand the obstacles?”
- “My expectation, or my suspicion, is the rapid changes that we’re seeing in consumer behavior and our industry, where you have this kind of high volume DSO, metrics-driven mania will create a great separation.”
- “Priority was never meant to be a plural word.”
- “Transactions will make you a living; relationships will make you a fortune.”
Featured on the Show:
- People: Chris Sacca, Founder and Partner, Lowercase Capital
- People: Zig Ziglar, motivational speaker
- People: Stephen Covey, author and public speaker
- Book: The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives, Peter H. Diamandis and Steven Kotler
- Book: The SPEED of Trust: The One Thing That Changes Everything, Stephen M.R. Covey
- I appreciate your feedback. Let me know what you learned and loved here: [email protected].
