“If people like you, they’ll listen to you, but if people trust you, they’ll do business with you.” – Zig Ziglar

Once upon a time, dentistry was one of the most trusted professions, and now it’s just not. We have patients who have been oversold, who have had unpleasant experiences, either as a child or in some other dental practice. To make things worse, they live in a low trust world, a very volatile, very divided world, and they bring that environment in with them along with the people who did trust you. 

Want to increase your case acceptance in today’s low-trust environment?

Today, I present you with 7 Keys to Non-manipulative Case Acceptance. If you want to learn The Trustworthiness Equation and become the most respected dentist in town so you can win as a People-first Practice Owner, tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

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Key Quotes:

  • “You already know if your case acceptance is gonna be received as non-manipulative, you’re gonna have to be trustworthy, bottom line up front, or BLUF as they called it in the army.”
  • “When it comes to case acceptance, it might be as simple as that am I imagining the world through their eyes? Do I understand their motives? Do I understand their apprehension? Do I understand the obstacles?”
  • “My expectation, or my suspicion, is the rapid changes that we’re seeing in consumer behavior and our industry, where you have this kind of high volume DSO, metrics-driven mania will create a great separation.”
  • “Priority was never meant to be a plural word.”
  • “Transactions will make you a living; relationships will make you a fortune.”

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