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Quotes & Notes:
- Dentists don’t know what they don’t know, and they are not at fault.
- Don’t have a dark website. It’s gloomy and also a dark background with lighter text in front of it, it’s very hard for the eyes to read the text.
- Get rid of those slider images on the front page. Let’s pick your favorite one, and stick with it.
- Over fifty percent of people searching for a local business are searching on mobile. Find out if your website is mobile [optimized].
The goal of your website is to get a phone call. The most important thing on your website is your phone number.
- Put a call to action to the left of the number.
- The name address phone number has to be the exact same across the web on any occurrence anywhere on the internet.
- You have five seconds when someone lands on your website.
- There is no need to have a big image on a dental website. The main images on the first fold should be one of the dentist, or maybe one of your staff, or even one of your office.
- On the home page, there should be one or two paragraphs on really what is specific about your practice.
- A potential patient wants to see your work. It has to be something that will show you will take care of them.
55% of the average internet person leaving within the first 15 seconds.
- Just imagine a 60-second video. You just got them on your page for 60 seconds. Google is going to like your page.
- Another one is an info-graphic. Infographics are great for they cover quite a large amount of information but in an image format. If you designed the info-graphic to lead them down a slippery slope, that’s going to keep them on the website longer.
- If it [videos] looks too commercial, it is going to turn people off. They might treat it like an ad.
- People need to be led by the hand. There should be a call to action at the bottom of every page. Always put the phone number there.
- The About Us page should have a picture of every one of your staff, and then have them write a hundred-word blurb about them.
- Dentistry is a medical profession and it is a personal profession.
- I want every dentist to think when was the last time they updated their website? There are reasons to update your website on a monthly basis.
If you would like to learn more from Mike Pedersen you can go to www.aznetmarketing.com and even get a free report.
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