Podcast: Play in new window | Download
Quotes & Notes:
- “All things being equal we, like to do business with our friends. All things not being equal, we still like doing business with our friends,” Jeffrey Gitomer.
- We want to do business with people we like. We also like to do business with people like us.
- One of the things you want to do from a dental example is don’t take the similarities we have between them for granted.
We want to do business with people that like us.
- The best dental example I can give for liking is it all matters in that first meeting.
- If you want to get your teams to work together better, to be more of a team, to like each other better, this principle works in that way. Get them to find similarities together and bring them to the surface; that will get them to build their liking and cooperation together.
- You’ve got to bring them together as a team and make it, if you don’t do this, this is going to happen, and they will unite and rally together to overcome that obstacle.
Be sure to check out the next episode about social proof with Dr. Phelps which will air tomorrow.
If you enjoyed this episode, we would love a 5-star review on iTunes:
