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Quotes & Notes:
- Fear isn’t bad. We have to control it and make good decisions, but a lot of times fear causes us to change how we are doing things.
- If we are boxing the corporates, they have some soft spots in their belly and that is where we are going to hit them. If you are a solo practice and you think you have a better quality of care, then your reviews have to show that.
- The thing about corporates is that they are big and some would say slower to react. So corporates, they can’t have really, really good websites. Whereas solo practice can have an amazing built out, wonderful, a lot of great images of the staff, very well explained, you know really touching on the fears of the patient in the website.
- One of the best things that work is actually if the front staff can have somebody pull out their cellphone and just leave it (the review) from their cellphone.
Dentistry is an emotional industry for patients. So they go to your website and what do they want? They want to learn about you, they want to trust you, so the second most visited page is the about us page and about the doctor page.
- The first thing is being smart. In order to be smart we have to track things… because what we are going to do, we are going to try a few things, track them, and then take money out of what is not working and put it into what is working.
- It’s about being agile because we are smaller and we can be jumping on those new opportunities (Facebook ads, YouTube ads, and the likes).
- If we can get really good at digging deep into what that patient is thinking and feeling, then we can have an insight on how to build trust. One way to build trust is through education.
- We really are big on special offers. If you are talking about a $40,000 case, giving up a $99 exam is an absolute no brainer.
If you would like to get in touch with Douglas Jacob Puhl you can reach him at firegang.com/
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