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Quotes & Notes:
- It’s near impossible to own a number one google ranking forever.
- Google is upwards of 70% of all searches on the internet. So that’s the one that [dentists] should be focused on.
- Really that map section, or the “seven-pack” should we say, floats on the page. It is never in a set spot.
Dentistry is a real business and you need to treat it like that. You need to have experts in your different areas to make sure that you really maximize your business.
- It’s [your website] your storefront on the internet.
- If you think about your marketing pieces, every single one of them should go to your website, and theoretically, in a dream world, it should go to a landing page.
- Your marketing offline to online needs to be seamless and congruent.
- Number one . . . your google local page should be 100% percent completed.
- You could have the most beautiful bells and whistles website and even your google local, it could have twenty reviews, if it is not on that first page, nobody is going to ever see those awesome reviews.
- Google, on the surface, has no rhyme or reason for how they are ranking.
- You can make some small on page optimization changes and instantly see a boost.
- If you have a website that is static, and you haven’t changed a word on that website for six months, google won’t spider your website very often.
- Any webpage needs to have 400 hundred words or more on it.
- Check out how many times the keyword is on your page. It should not be more than three to five times.
- You have to be really careful how many times the keyword and geolocation is on your website.
- Even a non-optimized website on a tablet looks ok. But on an iPhone or Android, that’s a whole different ball game.
- You can build a free mobile website. It’s called dudamobile.com.
- People are not going to spend twenty minutes reading a webpage on their phone. Now if you have a video that you have embedded, sure they will watch a 90-second video on their phone.
With the last update from Google, a mobile-optimized website is basically a must now.
- SEO is a tough one because depending on the competitive nature of your city, it can take upwards of six months to really get some momentum and some ranking.
- When you are working with someone, ask as many questions as you can just to test their knowledge.
One thing I have learned in the last four years working with dentists, relationship is everything. A good consultant becomes an advisor.
- If you would like to learn more from Mike Pederson, go to aznetmarketing.com
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