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Quotes & Notes:
- The most effective way to build your business, whether it be on or off the internet, has to deal with two types of marketing: referrals and what your reputation was on the internet.
- One of the things that really disappoint me today is we have patients and customers that are saying these awesome things about us on Google and Yelp, there are a handful of dentists that get it, when they see that they thank their patients, but I’ve got to tell you most people don’t think twice about it.
We way more trust what your patients say about you over what you say about yourself.
- If you ask someone to write a review for you, I would let most people know it is easier to do on a desktop on Google. If they have an iPhone I would make sure they know it’s possibly easier, but I would alert them to the fact that in order to do this they need to have google maps.
- So here’s the biggest issue with Yelp. Yelp has these guidelines that say don’t ask people to go to Yelp specifically to write a review… Yelp, the key is only to have active Yelp users write the reviews.
The key to protecting yourself is to get an overwhelming number of five-star reviews.
- The first thing I would encourage you to do [with a bad review] is you can look at Google’s review terms of service. You can contact Google and be specific and say “this review breaks… will you please remove it?” The next thing I would suggest you do before you respond publicly is to respond privately. The last thing you do if nothing else works is to respond publicly.
- In my humble opinion, you should ask virtually every patient you see.
- One thing that I would suggest to anyone who is going to get reviews is you want to make sure you do this consistently.
If you would like to learn more from Bob Sommers you can go to fivestarreviewsystem.com or call (808) 891-0449.
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