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Quotes & Notes:
- There’s a lot of frustration in the world of marketing, and that really stems from a lot of other companies out there that don’t do a good job tracking their results, and ultimately getting patients in for the clients.
- Any dentist out there that is spending any serious money on tracking, you have to use call tracking. It really gives you a good idea of what campaign is driving phone calls and what campaigns are not.
Healthy practices should see a healthy number of new patients coming from patient referrals.
- The biggest compliment someone can give is to send their family and friends to you.
One of the things that we talk to our practices about is the importance of getting these reviews and the importance in the art of the ask.
- The number one thing I would say for someone who feels frustrated is to get a plan, even if it is as simple as getting a sign in your office that says “Hey if you love us, leave a review.” Start small.
- One thing that you don’t want to do is if you’ve gone for the last two years and you don’t have any reviews, you don’t want to get tomorrow. That shoots a red flag up, especially for Yelp.
- Answering positive reviews is easy, you say thank you, you recognize the person by name, and it can be short and sweet. And then negative ones, it can be tricky, it can be infuriating. The first step is to take a deep breath and move away from the keyboard. Step out of defensiveness and into self-realization.
- If you are getting reviews, put them in other places. Make sure people are seeing it in other places.
If you would like to learn more from Laura Maly and Michael Anderson you can go to wonderistagency.com, call them at 262-844-1628 or even on dentaltown.
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