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Quotes & Notes:
- The principle of scarcity basically says when resources become limited suddenly we want it more, simple as that.
- Believe it or not, limited quantity has more influence and more power than a limited time.
You are more apt to use this principle to get people to take action today.
- In using this principle you have to remember that in dentistry we are taught to sell the benefits of treatment. Well the reality is that people actually care more about what they stand to lose than what they stand to gain.
- The more principles that can be present, the more we can use contrast together just ramps up the whole effect.
- There is a huge opportunity for all of us. In the end of the year, like the end of October, you should have a postcard designed that says use it or lose it… If you haven’t used your dental insurance this year it resets this year.
If you would like to learn more from Dr. Phelps or go to one of his workshops, visit the website – www.guidethemtoyes.com. You can request a private workshop or email him at [email protected].
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