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Quotes & Notes:
- In the absence of understanding topics or what to do in a situation, we look to credible authorities to tell us what we should be doing in that situation.
- You wear whatever you want that is comfortable to you, but if you are giving treatment to someone or you are going over finances with somebody, you better put the white coat on.
You will be more successful with the white coat on than without it.
- It’s better to be an authority than in authority.
The best thing you can do is have other people present you as the authority before you get to the patient.
- Put your credentials on the wall…. get the staff credentials on the wall.
- Testimonials and reviews can build you up as the authority. Look at all of these people that come here, this guy must know what he is doing. If you have people that are in the same field, or the same education level, building you up as the authority, that has more influence.
- In the reception area, you want to put up things that will reduce their uncertainty about being in that practice.
- You have to figure out, what are you trying to influence this person, and what uncertainty are you trying to reduce in the place they are at, at that time.
- It takes a lot of time to build trust with people. One of the ways we can short-cut that is by revealing something negative about our case, revealing a weakness before we go into the treatment plan proposal.
Be sure to check out the next episode about consistency with Dr. Phelps which will air tomorrow.
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