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Quotes & Notes:
When you think of social proof, think of the word consensus.
This basically means in the absence of knowing what to do in a situation people look to others around them to show them what they should be doing.
- It can be very powerful in general if you have a consensus of information that you can show your patients on what the masses in your office are doing.
- How can we show consensus in a dental office? Well, believe it or not, it’s with our review of our testimonials.
- After saying 76% of people chose to pay their taxes on time, just sending out that simple little message, resulted in 600 million more pounds being collected by the due date. It actually pushed them into over 90% of people paying on time.
Just by changing that language slightly, you are going to get more people to pay on time, either today or by that first bill, as a result.
- Google plus reviews are one of the best things you can get right now for free search engine optimization. Your local search engine rankings will skyrocket if you get more google plus reviews.
Be sure to check out the next episode about authority with Dr. Phelps which will air tomorrow.
If you enjoyed this episode, we would love a 5-star review on iTunes:
