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Quotes & Notes:
- Reciprocity is one of those universal concepts we talk about, which is so powerful because of how societies were built. Someone had to give first, and then guess what? Other people reciprocated and they gave back.
- It is something so ingrained in us that it is part of our nature, we just can’t help it.
The principle states that if somebody gives you a gift of value, then we in turn, there’s a lot of indebtedness that we feel that we have to return the favor.
- Many times when I am talking to doctors and I say gifts versus rewards, they get the two concepts mixed up.
- There are certain things, especially where it is illegal in pretty much every state, to reward our patients for anything.
Gifts have to be unexpected, number one, but they have to be significant or valued to that person.
- The other mistake I see them make, is they usually give that gift at the beginning of the appointment, but then we don’t ask them for something until when? The end of the appointment.
The person that gives has to be the person that asks for something.
- What I do with these gift cards, that’s the gift I give. It’s unexpected and who doesn’t value free food and drinks?
Be sure to check out the next episode about liking with Dr. Phelps which will air tomorrow.
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