Social Media Skills for Your Practice with Dr. Edward Zuckerberg

Social Media Skills for Your Practice with Dr. Edward Zuckerberg I’ve been podcasting for over 7 years now, and this interview is one of my absolute favorites! Dr. Edward Zuckerberg of Painless Social Media joins the show today to talk about his early adoption of technology, extreme attention to detail when dealing with fearful patients, and much more.

Listen in as Dr. Zuckerberg shares his journey, including what led him to become one of the most innovative dentists of his time. You’ll learn how he channels his passions for dentistry, marketing, and helping people, as well as how you can leverage social media and use tools you might not even know are already in your tool belt.

Key Quotes:

  • “I was looking to not have a tedious career. Adopting and implementing new technologies made the practice of dentistry fun for me.”
  • “After extensive discussion, it was clear that going to the dentist wasn’t people’s favorite thing, so I tapped into my wife’s database of knowledge to develop protocols for treating people who were phobic of the dentist.”
  • “With the phobic patients, they’re not going anywhere, even if they have changes in insurance.”
  • “Provide channels for virtual consultations via teledentistry.”
  • “I try to be a short-term therapist rather than a psychoanalyst.”
  • “It’s really important for dentists to know how social media works and be involved in my initial training.”
  • “Any content that can generate engagement is good, but you really want to create a bond between your staff and your patients.”

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Evan Taylor on Risks to Your Practice Via Cyber Security Breaches

There is an ever-growing threat to cyber security as our technology and data becomes more connected and advanced. In this episode, Evan Taylor steps in to educate us on how to protect our practices from the various security breaches. He discusses the different types of breaches that tend to happen and how to set up processes and protection that will keep your customers and practice safe.

Evan comes to us from an FBI background and shares how and why he made the shift into working with cyber security threats to businesses. He talks about how health care providers are possibly more at risk to security breaches and why it’s so important to invest into proper protection and education regarding cyber security risks. Evan also discusses the difference between risk mitigation and risk transfer as well as giving some tips on three main areas where you can start tightening your security now.

Key Quotes:

  • “If you think about the mob in the early 1900s in America, this is how they operate overseas.”
  • “They can make hundreds of thousands of dollars in a matter of minutes.”
  • “It makes it very difficult to attribute who is conducting a breach and for what intent.”
  • “They either want to monetize simply having access to a company network or they want to monetize the data that they can steal off of that network.”
  • “The typical ransomware payments are around $30,000.”
  • “Healthcare data is the most lucrative, the most profitable data for attackers.”
  • “In a matter of hours, you could have 7, 8, 9 hundred thousand dollars liquidated from an account.”
  • “They need to be educated on what to click on and what not to click on.”
  • “Make sure the technology you have is up to date and that you have somebody closely watching the practice from an IT sense.”

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Trail Blazing in the Digital Dentistry World with Dr. Baron Grutter

Trying new things always has some risk involved but today’s guest, Dr. Baron Grutter, has pushed the limits and found that taking chances pays off more often than not. Listen in to get some great information and motivation from Baron as he explains how he got to where he is and discusses how he navigated his dentistry career and came out as a leader, teacher and innovator in the field.

Baron talks in detail about the effect digital dentistry has had on his practice and how he has integrated cutting edge technology into his business. He also talks about mindset and the importance of delegating tasks and keeping a great team around you. The effect on clients and the money saved by his innovative practice is also discussed and analyzed. Baron elaborates on some incredible orthodontic software that could quite possibly be a game changer in many practices.

Key Quotes:

  • “Don’t be afraid to try something because worse thing that’d happen – you’d go back to what you were doing.”
  • “Maybe I’m digitally claustrophobic or whatever- I want to be able to interact with other people.”
  • “If I know an answer I’d love to share it.”
  • “I want things to not look so complicated- because it is so intimidating for most people.”
  • “All you do is bring in the model, move the teeth where you want to, press go, and it sets all the movements for you.”
  • “I can do a 10 aligner case (10 upper and 10 lower) and it’s under $100 for me.”
  • “If you can save $1500 on your lab bill, you could literally hire a whole assistant, do two cases a month, and she/he would have 4 hours of work that entire month and the salary would be completely covered.”

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